Intercultural Communication with Business Management

Description

In a globalised world where economies are interdependent, cross-cultural awareness is crucial. International businesses generally have a highly diverse workforce in terms of nationality and cultural background and face challenges from differences in language, values, belief systems, business ethics, business practices, behaviour, etiquette, and expectations. The enlargement of the EU and the world economy are not only creating new markets but also generating an awareness of a range of issues relating to language mediation in international business. For EU or International students, studying foundation Business Management in the context of a British university is the best way to develop insights into business practices in a different culture. On the other hand, cross-cultural work on translation and language issues will develop your sensitivity to cross-cultural transfer. As a graduate of this programme, you will be able to operate more effectively in international business because of your enhanced awareness of cross-cultural communication issues.

Two working languages are required to apply for this degree: English as a foreign language (IELTS 6.5 or equivalent with 6 in all categories) and your own native language.
The programme structure in Business Management is designed to provide the core disciplines of business and management. The design of the Business Management strand of the degree reflects a business management (BSc) rather than a business studies (BA) approach: the nature, tasks and context of the organisational management process are the chief focus. Modern principles of business management are introduced throughout the degree programme. Students devote approximately one third of their time to the study of Business Management in the Norwich Business School.
The language issues and translation issues modules make up the remaining two thirds of the degree. These modules deal with issues associated with globalisation and the rapid development of communication and communication media, and enable students to explore materials from a linguistic, cultural and cross-cultural perspective. Their concerns are both theoretical and practical, and work in each entails hands-on sensitisation to a range of questions relating to inter-cultural communication today. A variety of materials are considered, to uncover and investigate key aspects involved, for example, in the transposition and translation of a range of text types into other media and/or other languages across different genres (e.g. multilingual publications, multilingual packaging, web texts, film subtitles). While the modules consider issues across a range of languages, your own project work relates to your own language pair. Progression over three years is ensured by the shift from introductory modules in the first year, to greater specialisation, sophistication of approach and more choice in subsequent years.
The programme is flexible and comprises a range of modules, particularly in years two and three. There are 20 credits free choice in years two and three which enable students to take further Business Management modules or language or translation issues modules.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 12900 Year (International)

• English

Course Content

This three- year degree comprises of compulsory modules to give you core knowledge in business and management studies alongside those concerning language, translation, the rapid development of communication and media. You will explore materials from a linguistic, cultural and cross-cultural perspective. There is also range of optional modules in years 2 and 3 so you can tailor your studies to you own interests. The Course Profile tab lists all the compulsory and optional modules currently available for each year of your study.

Year 1In the first year you will take the compulsory modules ‘Introduction to Business’, ‘Developing Business Skills’ and ‘Introduction to Organisational Behaviour’. You will also take ‘Introduction to Language and Communication Studies’ and ‘Media, Society and Power’. These are complemented by a choice from three optional modules.

Year 2 In year 2 you will take two compulsory modules in business management ‘Principles of Marketing’ and ‘Human Resource Management’. These are complemented by a choice of three optional modules relating to cross-cultural communication and discourse. These include ‘Translation Work Experience’ which provides you with the opportunity to experience professional translation first-hand and ‘Intercultural Communication in Practice’ which explores how you can become a more effective communicator in an international or multicultural setting. You can also choose to take one module of a subsidiary language or an additional module from a wide range of options.

Year 3 In year 3 you will take one compulsory module in business management – ‘Strategic Management’ and select from a number of additional business related modules, including ‘Business Ethics’, ‘Legal Issues in Business’, and ‘Behavioural Aspects of Marketing’. These options are complemented by a combination of cultural and communication modules.

English Language Requirements

IELTS band : 6.5

To study at this university, you have to speak English. We advice you to

Requirements

Entry Requirements

• Qualification: BA (Hons)
• A Level: BBB
• International Baccalaureate: 31 overall
• Scottish Highers: At least one Advanced Higher preferred in addition to Highers
• Scottish Advanced Highers: BBB
• Irish Leaving Certificate: BBBBBB
• Access Course: Please contact the University for further information
• BTEC: DMM
• European Baccalaureate: 70% overall

Applicants need to either have two well-established working languages (at A-level standard or higher), one of which should be English, and/or experience of living in a non-UK culture.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of East Anglia.

Funding

50th Anniversary Scholarships

We recently celebrated our 50th anniversary and to mark this we want to give our international undergraduate students an exciting opportunity. Once you have an offer from UEA, you can apply for our anniversary scholarship.

We will award 20 undergraduate students with scholarships covering 50% of the first year’s tuition fee.