Intercultural Communication with Business Management

Intercultural Communication with Business Management at the University of East Anglia offers students a comprehensive education that combines the understanding of intercultural communication theories with practical business management skills. This unique programme is designed to prepare graduates for successful careers in global organizations by equipping them with the ability to navigate and manage cultural differences effectively in international business settings. Throughout the course, students will explore core topics such as cross-cultural communication, international marketing, organizational behaviour, leadership, and strategic management, all within a global context. The programme emphasizes experiential learning, including case studies, group projects, and real-world internships, enabling students to develop practical skills alongside academic knowledge. Additionally, students will learn about the impact of culture on negotiation, decision-making, and conflict resolution, fostering their ability to operate confidently in diverse cultural environments. The interdisciplinary approach combines insights from communication studies, business management, sociology, and anthropology to provide a holistic understanding of intercultural dynamics. The programme is suitable for students interested in careers in international business, diplomacy, consulting, or non-governmental organizations. With a focus on developing intercultural competence, leadership qualities, and strategic thinking, graduates will be well-prepared to engage with global markets and contribute to international organizations. The University of East Anglia’s state-of-the-art facilities, expert faculty, and strong industry links ensure that students receive a high-quality education that blends theoretical foundations with practical application. Upon completing this programme, alumni will possess the skills necessary to succeed in a competitive international landscape and make meaningful contributions across cultures and borders.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 12900 Year (International)

• English

Course Content

This three- year degree comprises of compulsory modules to give you core knowledge in business and management studies alongside those concerning language, translation, the rapid development of communication and media. You will explore materials from a linguistic, cultural and cross-cultural perspective. There is also range of optional modules in years 2 and 3 so you can tailor your studies to you own interests. The Course Profile tab lists all the compulsory and optional modules currently available for each year of your study.

Year 1In the first year you will take the compulsory modules ‘Introduction to Business’, ‘Developing Business Skills’ and ‘Introduction to Organisational Behaviour’. You will also take ‘Introduction to Language and Communication Studies’ and ‘Media, Society and Power’. These are complemented by a choice from three optional modules.

Year 2 In year 2 you will take two compulsory modules in business management ‘Principles of Marketing’ and ‘Human Resource Management’. These are complemented by a choice of three optional modules relating to cross-cultural communication and discourse. These include ‘Translation Work Experience’ which provides you with the opportunity to experience professional translation first-hand and ‘Intercultural Communication in Practice’ which explores how you can become a more effective communicator in an international or multicultural setting. You can also choose to take one module of a subsidiary language or an additional module from a wide range of options.

Year 3 In year 3 you will take one compulsory module in business management – ‘Strategic Management’ and select from a number of additional business related modules, including ‘Business Ethics’, ‘Legal Issues in Business’, and ‘Behavioural Aspects of Marketing’. These options are complemented by a combination of cultural and communication modules.

English Language Requirements

IELTS band : 6.5

To study at this university, you have to speak English. We advice you to

Requirements

Entry Requirements

• Qualification: BA (Hons)
• A Level: BBB
• International Baccalaureate: 31 overall
• Scottish Highers: At least one Advanced Higher preferred in addition to Highers
• Scottish Advanced Highers: BBB
• Irish Leaving Certificate: BBBBBB
• Access Course: Please contact the University for further information
• BTEC: DMM
• European Baccalaureate: 70% overall

Applicants need to either have two well-established working languages (at A-level standard or higher), one of which should be English, and/or experience of living in a non-UK culture.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of East Anglia.

Funding

50th Anniversary Scholarships

We recently celebrated our 50th anniversary and to mark this we want to give our international undergraduate students an exciting opportunity. Once you have an offer from UEA, you can apply for our anniversary scholarship.

We will award 20 undergraduate students with scholarships covering 50% of the first year’s tuition fee.

Intercultural Communication with Business Management at the University of East Anglia is a comprehensive degree program designed to equip students with the skills and knowledge necessary to navigate the complexities of global business environments. The program integrates principles of intercultural communication, enabling students to understand and analyze cultural differences and their impact on international relations and business practices. It also offers a robust foundation in business management, covering essential topics such as leadership, strategic planning, marketing, finance, and organizational behavior. This interdisciplinary approach prepares graduates to work effectively across diverse cultural contexts and manage international teams or projects.

Students studying this program will have the opportunity to develop strong language skills, cross-cultural awareness, and critical thinking abilities. Practical experience is often emphasized through case studies, group projects, and potential placements or internships, allowing students to apply theoretical knowledge in real-world scenarios. The curriculum may include modules on global negotiation, intercultural competency, international business law, and digital communication strategies, reflecting the interconnected nature of modern commerce.

The University of East Anglia’s location in Norwich, combined with its international outlook, provides an ideal setting for studying intercultural communication in a business context. The program often involves collaborative projects with international companies or institutions, fostering valuable professional networks. Graduates of this course are well-prepared for careers in multinational corporations, diplomatic services, international NGOs, marketing agencies, and consultancy firms, among others.

Throughout their studies, students benefit from the university’s experienced faculty, many of whom are recognized experts in fields related to intercultural studies and business. The program emphasizes both academic research and practical applications, ensuring students are not only knowledgeable but also capable of implementing intercultural strategies in various business scenarios. Overall, this degree aims to produce graduates who are culturally sensitive, business-savvy, and ready to succeed in the global marketplace.