Communication Science: Political Communication

Communication Science: Political Communication at the University of Amsterdam offers a comprehensive and in-depth exploration of the ways in which communication influences politics, policy-making, and governance in contemporary society. This master's programme is designed for students who are interested in understanding the complex relationship between politics and media, and how communication shapes political processes, public opinion, and democratic participation. The curriculum covers a wide range of topics, including political communication theories, media strategies, public diplomacy, political campaigns, digital media, and new communication technologies. Students will learn to critically analyse political messages, evaluate media effects, and develop effective communication strategies for political actors, governmental institutions, and civic organizations.

The programme combines theoretical knowledge with practical skills, emphasizing research methods, data analysis, and communication design. Students will engage in diverse projects, simulations, and internships, which prepare them for careers in political advising, public relations, media consultancy, governmental communication departments, and non-governmental organizations. Faculty members are renowned experts in political communication, media studies, and communication research, providing students with mentorship and cutting-edge insights into current issues such as populism, media bias, digital activism, and government transparency.

Throughout the programme, students will participate in seminars, workshops, and collaborative projects that foster critical thinking, creativity, and strategic communication. The university’s vibrant academic community and extensive network of political institutions and media organizations offer ample opportunities for practical experience and professional development. Graduates of the Political Communication programme are equipped with the analytical tools and practical competencies to influence public discourse, engage diverse audiences, and contribute to the development of transparent and accountable democracies. The interdisciplinary approach, combining communication science, political science, and media studies, ensures that students graduate with a well-rounded understanding of the global, national, and local dimensions of political communication.

The Master's program in Communication Science with a specialization in Political Communication at the University of Amsterdam offers an in-depth exploration of how communication processes influence political phenomena, governance, and societal change. Designed for students interested in understanding the role of media, public opinion, electoral processes, policy communication, and mass communication in shaping political landscapes, this program blends theoretical frameworks with practical skills to prepare graduates for careers in academia, government, media organizations, political consulting, and NGOs. Throughout the program, students examine the dynamics of political discourse, campaign strategies, media effects on public opinion, and the digital transformation of political communication in a rapidly changing technological environment. The curriculum includes courses on media logic and political communication, communication policies, strategic communication, and the analysis of political texts and practices. Emphasis is placed on developing critical thinking, data analysis skills, and an understanding of ethical considerations in political communication. Students engage with case studies, participate in workshops, and conduct independent research projects to apply theoretical insights to real-world political issues. The program fosters interdisciplinary learning, drawing on insights from communication studies, political science, sociology, and media studies. This comprehensive approach aims to equip graduates with the analytical skills necessary to interpret complex political communication phenomena and to contribute effectively to policy debates, media strategies, or academic research. With its international focus and diverse student body, the program also emphasizes the importance of cultural context and global perspectives in political communication. Graduates of this program will be well-prepared to address contemporary challenges related to political misinformation, digital activism, election integrity, and democratic participation, making a meaningful impact in various professional settings around the world.

Admission requires a completed high school diploma or equivalent qualification. Applicants must demonstrate proficiency in English, typically through standardized tests such as IELTS (minimum score of 6.5) or TOEFL (minimum score of 90). The program is open to students from diverse academic backgrounds; however, a strong interest in communication, media, and political processes is advantageous. It is recommended that applicants submit a motivation letter explaining their interest in Political Communication, along with a résumé highlighting relevant experiences or activities. Depending on the applicant's country of origin, additional documentation or entrance examinations might be required by the university’s admissions office. International students must also fulfill visa requirements for study in the Netherlands. The program might prefer applicants with a background in social sciences or humanities, but a flexible approach is generally applied to accommodate various academic disciplines. Personal interviews may be conducted as part of the selection process for certain applicants. Overall, the selection criteria focus on academic potential, motivation, and relevant experience related to communication, politics, or media. The program also encourages applicants to demonstrate analytical thinking, critical reasoning, and intercultural competence. Prior exposure to research methodology or familiarization with current political issues and media landscapes could strengthen an application. Financial documentation or proof of funding may be requested for international students applying for scholarships or financial aid. The university seeks motivated individuals capable of contributing to the academic and cultural diversity of the student body. Applicants are advised to consult the specific admission guidance provided on the university’s official website to ensure all requirements are met. The application deadline typically falls several months before the commencement of the academic year, with specific dates varying by admission cycle. For detailed and updated information, referring to the university’s official communication channels is recommended.

Tuition fees for the Master's programme in Communication Science: Political Communication at the University of Amsterdam vary depending on the student's nationality. For the academic year 2023-2024, the fee for EU/EEA students is approximately €13,750 per year, while non-EU/EEA students are charged around €18,000 per year. These fees are subject to change annually, and students are advised to consult the official university website for the most current information. The University of Amsterdam offers a range of scholarships and financial aid options to support students in funding their studies. The Amsterdam Excellence Scholarships (AES) are available to outstanding international students, covering tuition fees partially or fully, and are highly competitive. Additionally, the Holland Scholarship provides a limited number of scholarships to talented non-EEA students, which can help offset the cost of tuition. Dutch students and European Union residents may also qualify for student loans and grants provided by the Dutch government, such as the Studentenreisproduct, which offers discounts on travel costs, and the National Student Grant (Studiefinanciering), which provides financial support for living expenses. International students are encouraged to explore external funding opportunities such as Erasmus+ grants, private scholarships, and sponsorships from home country governments or organizations. The university also recommends applying early for financial aid, as many funding options are limited in number and allocated on a competitive basis. Studying in Amsterdam involves additional costs beyond tuition, including accommodation, textbooks, health insurance, and daily living expenses. The university provides estimates to help students plan financially, with living costs for students typically ranging from €950 to €1,200 per month. On-campus accommodation options are available but often require early application due to high demand. Students are advised to create a detailed budget plan and explore all available funding opportunities to ensure they can fully focus on their studies without financial stress. The university’s financial aid office provides personalized advice and assistance with scholarship applications, loan procedures, and budgeting tips. Overall, studying Communication Science: Political Communication at the University of Amsterdam offers a range of financial support options, making it accessible to a diverse student body from both the Netherlands and abroad.

The Master’s program in Communication Science: Political Communication at the University of Amsterdam offers students a comprehensive understanding of how communication influences political processes and public opinion. This specialization combines insights from communication studies, political science, and media studies to explore the role of communication in democracy, policy-making, and political behavior. The curriculum includes core courses that cover theories of political communication, media influence, political campaigns, strategic communication, and digital media. Students learn to analyze political messages, evaluate media effects on public opinion, and develop effective communication strategies for political actors and organizations. The program emphasizes empirical research skills, providing training in qualitative and quantitative methods, data analysis, and experimental design. Students are encouraged to engage in practical assignments, internships, and projects that connect theory with real-world political communication challenges. The diverse student body fosters an international and collaborative learning environment, enriching discussions with various perspectives. Graduates are equipped for careers in political consultancy, media organizations, governmental institutions, and NGOs, or can pursue further academic research. The University of Amsterdam's reputation and extensive resources support a vibrant academic community dedicated to understanding and shaping political communication in contemporary society.