Corporate Communications

The BA (Hons) in Corporate Communications at Kingston University is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of corporate communication. This course aims to prepare future professionals to effectively manage and deliver strategic communication solutions that enhance organizational reputation and stakeholder engagement. Throughout the program, students will explore key areas such as public relations, media management, strategic communication planning, crisis communication, digital media, and branding. The curriculum combines theoretical frameworks with practical applications, ensuring graduates are well-versed in current industry practices and emerging trends. Students will have opportunities to develop their communication skills through real-world projects, internships, and collaborations with industry partners, fostering a practical understanding of the sector’s demands. Kingston University's strong links with local and national companies enable students to gain valuable insights and experience in diverse organizational contexts. The program emphasizes critical thinking, creativity, and ethical considerations in communication strategies, preparing students to adapt to the fast-paced and ever-changing landscape of corporate communication. Graduates of this program are equipped to pursue careers in public relations agencies, corporate communication departments, media organizations, non-profits, and government bodies. They will have a solid foundation in communication theory, digital literacy, and strategic planning, making them highly competitive in the job market. The BA (Hons) in Corporate Communications also offers optional modules for specialization, catering to individual interests and career aspirations. With a focus on professional development, students will hone their interpersonal and presentation skills, learn to manage multiple stakeholders, and understand the importance of building and maintaining organizational reputation. The program is delivered through a combination of lectures, seminars, workshops, and independent study, utilizing modern facilities and online learning resources. Upon completion, students will be well-prepared to enter the workforce or to pursue postgraduate studies in related fields. Kingston University’s supportive academic environment and focus on employability ensure that students graduate with the confidence and competence to succeed in the fast-evolving realm of corporate communications.

Listed below are the modules that you will take for the course:

Available modules

* Public Relations
This module introduces issues involved in planning public relations programmes through the study of theory and practical application. It will enable you to develop the skills needed to:

* identify the role that PR plays in an integrated marketing communication mix;
* formulate an effective PR brief;
* create a campaign which meets specified objectives; and
* evaluate the success of PR programmes and events.

The module focuses on using academic studies to inform practical decisions and also places a strong emphasis on new developments in the field.


* The Internal Communication Environment
This module looks at the different roles of personnel involved with corporate communications, examining areas such as the effect of legislation, and internal communication issues.

The module also enables you to assess your personal communication style and develops your ability to communicate effectively with staff at all levels within your organisation.


* Cross-Cultural Management Communication
This module will enable you to draw on theoretical frameworks and cross-cultural research to devise and implement strategies to manage more effectively within multinational organisations.

It will develop your insight into social behaviour, attitudes towards morality, self-perception and hierarchy. You will be able to draw on a range of methods and tools for managing cultural diversity and develop strategies to predict and handle situations that occur in a cross-cultural context.


* Integrated Marketing Communications
This module examines the strategic and operational issues involved in planning integrated communication campaigns.

It focuses on developing the skills and knowledge necessary for building effective communications plans and places a strong emphasis on new developments in the field. Areas of study will include:

* campaign planning, identifying target markets, research and positioning;
* media planning;
* the marketing communications industry;
* advertising;
* sales promotion;
* direct and database marketing;
* public relations;
* e-commerce; and
* other communications methods


* Managing Corporate Social Responsibility and Sustainable Development
This module provides a critical understanding of corporate social responsibility (CSR) and sustainable development (SD), along with an appreciation of their development and growing importance.

It will enable you to manage organisations and their activities in a socially responsible way through the ability to evaluate CSR and SD practices as applied to various business functions.


* Global Marketing Management
This module studies the theory, practical application and issues relating to marketing management in a variety of contexts including both business and not-for-profit sectors.

It looks at how the marketing discipline is key to the long-term success of an organisation and develops expertise in the theory, analysis, planning and execution of marketing strategies. Areas of study include:

* techniques for analysing the marketing environment;
* segmentation, targeting and positioning;
* marketing business-to-business and business-to-consumer;
* issues relating to product development, branding, pricing and lifecycle; and
* issues relating to international marketing and business expansion in new territories.


* Planning Your Career in Marketing and Communciations
This module provides a framework to enable you to critically evaluate your managerial performance and plan your future career and development.

It is designed to help you improve your skills for study and career management as well as helping with areas such as leadership and abilities such as written and verbal presentation. The aim is to give you the transferable skills that will enable you to continue your personal and professional development on an on-going basis.


* Data Analysis
This module:

* develops your ability to integrate research questions and data analysis techniques; and
* builds your skills in the use of dedicated statistical software.

It will enable you to identify appropriate statistical tests to apply to survey data in order to provide answers to specific research questions. You will also look at how to report on the results of survey data analysis and propose specific action in light of findings.


* Market Research
This module is designed to enable you to become a competent practitioner and user of market research. It will enable you to:

* develop a theoretical and practical understanding of the merits of different market research techniques; and
* formulate coherent research proposals that address both conceptual requirements and operational considerations.


* Research Methods and Dissertation

Program requirements for the Bachelor of Arts in Corporate Communications at Kingston University typically include a combination of academic qualifications, English language proficiency, and specific subject prerequisites. Prospective students are generally expected to hold a minimum of 112 UCAS tariff points from relevant prior qualifications, such as A-levels, BTECs, or equivalent international credentials. Applicants with non-standard qualifications or alternative experiences may be considered on an individual basis through the university's admissions procedures. Proficiency in English is essential, and applicants whose first language is not English are required to provide evidence of English language competence, such as IELTS with an overall score of 6.0 or equivalent, demonstrating the ability to engage effectively with advanced coursework and professional communication tasks. Furthermore, a strong interest or background in media, communications, or related fields can be advantageous, although specific subject prerequisites are not typically imposed.

Candidates may need to submit a personal statement demonstrating motivation for studying Corporate Communications and relevant skills, along with references that attest to their academic or professional capabilities. If applying through UCAS, students should ensure their application includes all necessary details and complies with the deadlines specified by the university and admissions system. The selection process may involve reviewing academic records, personal statements, and, in some cases, interviews or aptitude assessments. Kingston University promotes inclusivity and considers a broad range of qualifications and experiences, emphasizing the development of practical skills and theoretical knowledge essential for a career in corporate communication environments. Additional specific requirements or recommended preparations, such as work experience or knowledge of digital media, may enhance an applicant’s prospects but are not mandatory. Final admission decisions are made based on a holistic review of the applicant’s credentials, potential, and motivation to succeed in the programme.

The financing options for the Corporate Communications program at Kingston University are designed to support both UK and international students in funding their studies effectively. For domestic students, tuition fee loans are available through the Student Finance England system, which enables students to spread the cost of their education over manageable periods. These loans typically cover the full tuition fees and are repayable only after graduation when the graduate’s income exceeds a certain threshold. In addition to government loans, students have access to university bursaries, scholarships, and bursary schemes based on merit, need, or specific circumstances. These financial awards can significantly reduce the overall cost of study, making higher education more accessible and affordable.

International students pursuing the Corporate Communications program are usually required to pay tuition fees upfront or arrange payment plans through the university’s finance office. Kingston University offers a range of payment options, including installment plans that allow students to spread their fees over several months, easing the financial burden. Some international students may also seek external scholarships and grants offered by government agencies, international organizations, or private foundations. Kingston University provides guidance and support in identifying eligible funding opportunities for international students, including external funding sources tailored for specific countries or regions.

In addition to tuition fees, students should consider the costs associated with living expenses, study materials, and personal costs. Kingston University offers various financial advice and support services to help students budget effectively and explore part-time work opportunities during their studies. Many students take advantage of part-time employment options available in and around Kingston upon Thames, which can help offset living expenses while gaining valuable work experience. The university’s Careers and Employability Service provides resources on finding part-time jobs, internships, and graduate employment opportunities, enabling students to manage their finances responsibly throughout their course.

For students who require more comprehensive financial support, there are options for educational loans, grants, and specialized funding depending on individual circumstances. It’s recommended that prospective students contact the university’s financial aid office early in their application process to clarify available funding sources, application procedures, and deadlines. Overall, Kingston University aims to ensure that financial considerations do not hinder students' ability to pursue their studies in Corporate Communications by providing a range of financial support options tailored to diverse student needs.

Corporate Communications at Kingston University offers students a comprehensive understanding of strategic communication processes within organizations. The programme is designed to equip students with practical skills and theoretical knowledge needed to manage and facilitate effective communication between organizations and their various stakeholders, including employees, customers, investors, and the general public. Emphasizing real-world applications, the course covers key areas such as public relations, media management, corporate branding, digital communication, crisis management, and internal communication strategies. Students will explore how organizations develop their brand image, engage with media outlets, and respond to external challenges in a dynamic global environment.

The curriculum incorporates coursework, case studies, and simulations to provide a practical learning experience that prepares graduates for careers in corporate communication, public relations, media relations, and related fields. Kingston University also emphasizes the importance of digital literacy, ensuring students are proficient in using contemporary communication tools, social media platforms, and digital analytics. They will learn to craft effective messages across various media channels, understand audience analysis, and measure communication effectiveness through data-driven approaches.

The programme is suitable for individuals interested in pursuing careers in corporate communication, public relations agencies, media organizations, government communication departments, and multinational corporations. It offers opportunities for work placements, internships, and networking events to connect students with industry professionals. Kingston University’s state-of-the-art facilities, dedicated faculty with industry experience, and strong links with local and international businesses provide a supportive environment conducive to learning and professional development. Graduates of the programme will be well-equipped to advance in roles such as communication officers, media strategists, PR consultants, corporate communication managers, and brand communicators. The programme aims to develop critical thinking, strategic planning abilities, and ethical awareness in all aspects of corporate communications, ensuring students are prepared to contribute effectively to organizational success in a competitive global market.