Design and Business

Design and Business at Monash University combines creative design principles with strategic business insights to prepare students for innovative careers in today’s dynamic industries. This interdisciplinary program equips students with the skills to develop compelling design solutions while understanding the commercial context in which these solutions are implemented. The curriculum covers a broad range of topics, including visual communication, user experience design, branding, marketing strategies, project management, and entrepreneurial thinking. Students engage in hands-on projects, industry collaborations, and critical thinking exercises to foster practical skills and creative problem-solving abilities. The program emphasizes a strong foundation in design theory and methodology, alongside comprehensive business education, enabling graduates to lead successful projects and launch their ventures. With access to state-of-the-art facilities and experienced faculty members, students are encouraged to explore innovative approaches to design and business challenges in a global context. Graduates leave with a versatile skill set suitable for careers in graphic design, digital media, branding agencies, startups, and corporate innovation departments. The program also prepares students for further research or postgraduate study in related fields. By integrating design creativity with business acumen, Monash University’s Design and Business program aims to cultivate visionary professionals capable of making impactful contributions in diverse sectors and adapting to an ever-evolving marketplace.

The Bachelor of Design and Business at Monash University offers a comprehensive interdisciplinary program that combines creative design thinking with essential business skills, preparing students for dynamic careers in the creative industries and entrepreneurial ventures. This innovative degree explores the intersection of visual communication, user-centered design, marketing, branding, and strategic business management, enabling graduates to develop innovative solutions to complex real-world problems. Throughout the course, students will engage in hands-on projects, collaborative work, and industry placements that foster practical experience and professional development. The curriculum covers core design principles, digital media, branding, and marketing strategies, alongside courses in entrepreneurial thinking, project management, and business ethics. The program emphasizes sustainability, digital innovation, and user experience design, ensuring students can adapt to emerging trends and technologies in both the design and business sectors. With access to state-of-the-art facilities, experienced faculty, and strong industry connections, students will have opportunities to build portfolios, refine their creative skills, and gain insights into the commercial aspects of design. Graduates of this program are well-equipped to pursue careers in graphic design, branding, marketing, product development, entrepreneurship, or to further their studies in related fields. The program also encourages global perspectives, critical thinking, and ethical practice, fostering well-rounded professionals who can lead and innovate in a rapidly evolving global marketplace. Overall, the Bachelor of Design and Business offers a unique blend of artistic exploration and strategic business knowledge, making it an ideal pathway for students passionate about combining creative design with commercial acumen to make a meaningful impact in their chosen careers.

Program requirements for the Bachelor of Design and Business at Monash University include completing a total of 144 credit points over the duration of the program. Students are expected to undertake a combination of core and elective courses that provide a comprehensive understanding of design principles alongside business strategies. The curriculum is structured to develop creative, analytical, and managerial skills necessary for contemporary design and business environments. To fulfill graduation requirements, students must achieve at least a Credit standard in all major assessments and complete practical projects that demonstrate their ability to integrate design and business concepts effectively. Additionally, students are encouraged to participate in industry placements, internships, or exchange programs to gain real-world experience and professional networks. Some courses within the program may have pre-requisites or co-requisites, which students are responsible for fulfilling prior to enrolment. Language proficiency is typically required, generally conducted through standard English language tests or equivalent qualifications as specified by Monash University admissions policies. Students must also adhere to the academic policies, including maintaining satisfactory academic progress and attendance requirements. The program prepares graduates for diverse career paths including design consultancy, brand management, marketing, entrepreneurship, and sustainable business practices. Throughout their studies, students will engage in team projects, individual assessments, and research assignments to foster critical thinking and innovative problem-solving abilities. The integration of design thinking with strategic business approaches is a core focus, aiming to produce versatile professionals capable of leading change in various industries. Upon successful completion of the program, students will be awarded a Bachelor of Design and Business, recognized for its interdisciplinary approach and practical orientation.

The financing of the Bachelor of Design and Business at Monash University involves several key components to support students throughout their studies. Tuition fees for domestic students are set by the Australian government and are subject to annual increases, with current rates published on the Monash University website. International students pay the indicative tuition fees specified for international students, which are generally higher than those for domestic students. Students are encouraged to explore various financial assistance options including government loans, scholarships, and grants. The Australian Government offers the HECS-HELP loan scheme, which allows eligible domestic students to defer payment of their tuition fees until they are earning above the specified income threshold. For international students, payment is typically made upfront or via payment plans arranged through the university.

Monash University provides a range of scholarships for both domestic and international students, covering tuition fees, living expenses, or a combination thereof. These scholarships are awarded based on academic merit, financial need, or specific criteria related to the student's background or intended area of study. Additionally, students can seek external funding from government programs, private foundations, or industry partners supporting design and business disciplines.

Students are also responsible for other costs associated with their studies, including textbooks, software applications, materials for studio work, and general living expenses. The university offers financial advice and planning resources to help students budget effectively and understand their financial commitments. The university’s flexible payment options, including installment plans, aim to accommodate students' varying financial circumstances.

Work-integrated learning components, internships, or industry projects embedded within the program can provide opportunities for students to gain employment and industry experience, potentially offsetting some costs through earnings during the course. Monash University’s location in Melbourne, a major economic hub, offers students access to part-time work opportunities during their studies, further assisting in financing their education.

Overall, the financing of the Bachelor of Design and Business combines governmental support, university scholarships, personal savings, part-time work, and external funding sources, providing a comprehensive framework to make education accessible and financially manageable for students.

The Design and Business program at Monash University is a comprehensive undergraduate course that integrates the creative aspects of design with the strategic and managerial elements of business. This multidisciplinary program is aimed at students who are interested in how design principles can be applied in business contexts to foster innovation, enhance brand identity, and achieve commercial success. The curriculum is structured to provide a balanced education in design theory, practice, and business management, equipping graduates with a versatile skill set applicable across various industries such as marketing, product development, and corporate branding. Students will explore topics including design thinking, entrepreneurship, marketing strategies, and project management, alongside practical design projects that allow for hands-on experience. The program emphasizes collaborative learning, encouraging students to work in teams on real-world problems, fostering creativity, critical thinking, and effective communication skills. Monash University also offers modern facilities and access to industry-standard tools, ensuring that students gain relevant technical skills. Opportunities for internships, industry placements, and networking events are integral parts of the program, enabling students to connect with professionals and gain practical insights into the business and design sectors. Graduates of the Design and Business program are prepared for a diverse range of career paths, including roles in brand management, innovation consulting, product design, marketing, and entrepreneurship. The program’s emphasis on both creative and analytical skills makes it suitable for students looking to make a meaningful impact in the commercial application of design. The university’s focus on research-informed teaching and its strong links with industry ensure that students receive up-to-date knowledge and skills aligned with industry needs. Overall, the Design and Business program at Monash University offers a unique blend of creativity and commercial acumen, fostering innovation and entrepreneurship in a rapidly evolving global market.