Digital Marketing

The MSc in Digital Marketing at the National University of Ireland is a comprehensive postgraduate programme designed to equip students with the essential skills and knowledge required to excel in the ever-evolving digital landscape. This programme offers a rigorous curriculum that integrates theoretical foundations with practical applications, preparing graduates for roles across diverse sectors such as advertising, e-commerce, social media, and digital strategy. Throughout the course, students will explore core topics including digital marketing strategies, data analytics, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media management, and consumer behavior in the digital age. The programme emphasizes the development of critical thinking and analytical skills necessary for interpreting digital data and making informed marketing decisions. Participants will engage with cutting-edge tools and platforms commonly used in the industry, gaining hands-on experience that enhances their employability upon graduation. The programme is suitable for recent graduates seeking to specialise in digital marketing as well as for professionals aiming to update their skills in this dynamic field. Taught by experienced faculty members who are active practitioners and researchers in digital media, the programme combines academic rigor with industry relevance. Students benefit from a flexible study schedule, including online modules and in-person sessions, allowing for convenient learning alongside professional commitments. Upon completion, graduates will be well-equipped to develop and implement effective digital marketing strategies, analyze campaign performance, and adapt to the rapid changes characteristic of digital media environments. The MSc in Digital Marketing prepares students for exciting career opportunities, including digital marketing manager, social media strategist, content manager, data analyst, and digital consultancy roles, making it an excellent choice for those looking to thrive in the digital economy.

Semester 1 Obligatory Subjects

• Digital Marketing
• Advanced Topics in Digital Marketing Practice
• Research Methods
• Marketing Innovation & Commercialisation
• Services Marketing
• Marketing Performance & Productivity

Semester 2 Obligatory Subjects

• Digital Marketing Strategy
• Marketing Analytics
• Social Marketing & Sustainability
• Brand Management
• Cases in Marketing Management & Strategy

Dissertation

Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and must be completed by a date in summer specified by the Marketing Discipline.

Requirements

• A Second Class Honours, Grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a Second Class Honours, Grade 2, may be interviewed to ascertain their suitability for entry.
• Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in marketing, are expected to hold a Second Class Honours, Grade 1, or higher; a Second Class Honours, Grade 1, or higher in the Higher Diploma in Business Studies (Level 8).
• Any other applicants, seeking a conversion programme, are expected to hold a Second Class Honours, Grade 1, or higher, may be interviewed to ascertain their suitability for entry and are required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.
• Minimum Grade Required: 3.8 CGPA
• All applicants, whose first language is not English, must present one of the following qualifications in the English language. IELTS 6.5. TOEFL 92
• Statement of intent
• Transcripts
• CV
• Academic letters of recommendation

The MSc in Digital Marketing offered by the National University of Ireland provides a range of financing options to support students throughout their studies. Tuition fees for this program vary depending on the student's residency status and funding eligibility. Irish and EU students typically benefit from more favorable fee rates, which are detailed on the university's official website, while international students may face higher fees. The university offers various scholarship opportunities aimed at both domestic and international students, including merit-based scholarships, bursaries, and financial aid programs designed to assist with tuition and living expenses. These scholarships are competitive and require applicants to demonstrate academic excellence and, in some cases, financial need.

Additionally, students may be eligible for government-funded student loans or financial assistance schemes such as the Student Grant Scheme, which helps cover tuition fees and living costs for eligible students. The university also facilitates access to external funding sources, including private sponsorships and educational grants offered by various organizations and industry partners. Payment plans are available to spread the cost of tuition fees over several installments, making enrollment more financially manageable.

Moreover, students enrolled in the Digital Marketing program are encouraged to seek part-time employment opportunities both on and off campus to support their living expenses. The university's Career Services Centre provides guidance on part-time jobs, internships, and employer partnerships that facilitate employment opportunities aligned with students’ fields of study. International students should also consider exchange programs and internships in partnership with industry-leading companies, which may include financial support or stipends.

To apply for scholarships and financial aid, students typically need to submit a separate application form along with their program application, and eligibility criteria are specified on the university’s official financial aid webpage. Overall, the National University of Ireland is committed to making its education accessible by providing a comprehensive range of financial support options, ensuring that motivated students can pursue a career in digital marketing without undue financial burden.

Digital Marketing at the National University of Ireland offers a comprehensive programme designed to equip students with the necessary skills and knowledge to excel in the rapidly evolving field of digital marketing. This programme covers essential topics such as digital advertising, social media marketing, content creation, data analytics, search engine optimization (SEO), and pay-per-click (PPC) advertising. Students will learn how to develop and implement effective digital marketing strategies, analyze consumer behavior online, and measure campaign performance using various digital tools. The curriculum combines theoretical foundations with practical applications, providing students with hands-on experience through projects, internships, and industry collaborations. Graduates of this programme are prepared to pursue careers in digital marketing management, social media strategy, content marketing, digital analytics, and e-commerce. The programme is designed to be suitable for individuals aiming to enter the digital marketing sector or enhance their existing marketing expertise with digital skills. Classes are usually delivered through a blend of lectures, workshops, seminars, and online learning modules, fostering an interactive learning environment. The programme may also offer elective modules allowing students to specialize in areas such as digital advertising, analytics, or content strategy. Entry requirements typically include an appropriate undergraduate qualification or equivalent, with some programmes potentially requiring relevant work experience or a portfolio. Upon completion, students will gain industry-recognized certification and may have access to further professional development opportunities within the Digital Marketing field. The curriculum is regularly updated to reflect the latest trends, tools, and best practices in digital marketing, ensuring graduates are well-prepared for the current job market.