Digital Marketing

The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of Digital Marketing.
Therefore the programme will assist students to

• become knowledgeable about a range of Marketing subjects to an advanced level;
• understand how marketing objectives can be achieved through the use of digital technologies;
• develop analytical, oral and written presentation skills;
• acquire and be able to use accepted research methodologies;
• demonstrate your Digital Marketing specialism to prospective employers via an industry based research dissertation.

Semester 1 Obligatory Subjects

• Digital Marketing
• Advanced Topics in Digital Marketing Practice
• Research Methods
• Marketing Innovation & Commercialisation
• Services Marketing
• Marketing Performance & Productivity

Semester 2 Obligatory Subjects

• Digital Marketing Strategy
• Marketing Analytics
• Social Marketing & Sustainability
• Brand Management
• Cases in Marketing Management & Strategy

Dissertation

Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and must be completed by a date in summer specified by the Marketing Discipline.

Requirements

• A Second Class Honours, Grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a Second Class Honours, Grade 2, may be interviewed to ascertain their suitability for entry.
• Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in marketing, are expected to hold a Second Class Honours, Grade 1, or higher; a Second Class Honours, Grade 1, or higher in the Higher Diploma in Business Studies (Level 8).
• Any other applicants, seeking a conversion programme, are expected to hold a Second Class Honours, Grade 1, or higher, may be interviewed to ascertain their suitability for entry and are required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.
• Minimum Grade Required: 3.8 CGPA
• All applicants, whose first language is not English, must present one of the following qualifications in the English language. IELTS 6.5. TOEFL 92
• Statement of intent
• Transcripts
• CV
• Academic letters of recommendation

Scholarships

• Postgraduate Merit Scholarships