Digital Management

Digital Management at Hochschule Fresenius is an innovative and comprehensive degree program designed to prepare students for the rapidly evolving digital landscape. This program combines foundational management principles with cutting-edge digital technologies, enabling graduates to lead and innovate in various industries. Throughout the course, students explore key areas such as digital strategy, data analytics, e-business, digital marketing, project management, and IT governance. The curriculum emphasizes practical skills, including the use of modern software tools, data-driven decision making, and digital transformation processes. Students are encouraged to develop entrepreneurial thinking and problem-solving abilities, preparing them for leadership roles in digital environments. The program features a blend of lectures, case studies, project work, and internships, providing real-world experience and fostering collaboration with industry partners. Hochschule Fresenius’s strong ties to the business community ensure that students gain relevant insights and networking opportunities. In addition, the program promotes interdisciplinary learning, integrating concepts from business administration, information technology, and communication. Students have access to state-of-the-art facilities and digital labs that enhance their learning experience. The curriculum is regularly updated to reflect current industry trends and technological advancements. Graduates of Digital Management are equipped with the skills necessary to drive digital transformation initiatives, optimize digital business processes, and develop innovative digital products. They are prepared for careers in areas such as digital consulting, e-commerce, marketing, IT project management, and digital strategy development. The program also emphasizes ethical considerations and sustainable digital practices, aligning with the university’s commitment to responsible management. Overall, Digital Management at Hochschule Fresenius offers a robust education that combines theory with practice, ensuring students are well-prepared for the demands of the digital economy and capable of leading digital change in their chosen fields.

Educational organisation

First Semester
Digital Entrepreneurship
Digital Economy
International Management
Leadership & Strategy
Behavioural Decision Making
Business Ethics

Second Semester
Digital Innovation
Digital Media
Finance Management
Case Study I Management
Two majors are to be chosen from following modules:
International Digital Law
Sustainable Management
Consulting & Marketing
Social Media Management I

Third Semester
Digital Transformation
Entrepreneurial Finance
Organisation Management
Case Study II Entrepreneurship
Two majors are to be chosen from following modules:
Electronic Commerce
Sociology & Communication
Technical Applications & Data Management
Social Media Management II

Fourth Semester
Case Study III Business Plan
Master's Thesis

Study abroad unit(s)

None

Forms of assessment

The Master of Arts in Digital Management programme is organised in modules. Each module consists of up to six contact hours per semester. Performance will be graded on the basis of final exams, presentations, and papers. Each module will be awarded with ECTS credits according to the required workload.

Course objectives

This Master's programme prepares students for the demands of globally operating companies and qualifies them for top positions or for founding their own company. Graduates of the Master's programme in Digital Management will find a broad range of areas in which they can apply their business administrative expertise and skills. Diverse positions (e.g., Investment Manager or Business Development Manager) may be found within the media and communication sector as well as other interesting business sectors.

Language requirements

Applicants must provide proof of their English skills through one of the following methods:

• TOEFL (minimum 80 points internet-based)
• IELTS (minimum 6.5)
• minimum 60 ECTS from an English Bachelor's programme
• internal test of Hochschule Fresenius

Academic requirements

University entrance qualification
Bachelor's degree with 180 ECTS credits and a grade of 2.5 and better (otherwise personal interview)
45 ECTS credits in business, economics, and/or communication science modules (otherwise internal assessment test)
English level B2

Enrolment fees

190 EUR per semester (The fee includes a semester ticket covering public transport in the Cologne metropolitan area.)

Costs of living

Approx. 800 EUR per month to cover personal expenses

Arrival support

Orientation week

Services and support for international students

The Competence Center International Services is always available for international students.

Accommodation

Accommodation is available on the private market. Rent for a single room in a shared flat is approx. 350-400 EUR.