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This dynamic MSc course is designed to equip you with a specialist and in-depth understanding of entrepreneurship. The course draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management.
Our units in specialist entrepreneurship subjects are designed specifically for their relevance to contemporary entrepreneurship research, policy and practice. Our course is further enriched by the knowledge and expertise shared by our visiting speakers which include entrepreneurs running successful and in some cases highly innovative SMEs and large corporate organizations.
We aim to provide you with some of the key skills and knowledge required to develop your own projects, whether it be starting a new organization or developing an entrepreneurial project within an existing organization, in the public, private or voluntary sectors.
You will study six core and two elective courses over the first two terms. In the summer term you will complete a dissertation analysing an issue pertaining to the field of entrepreneurship in depth.
Core course units:
Introduction to Entrepreneurship
This course will develop awareness and understanding of various aspects of entrepreneurs and entrepreneurial ventures with reference to both theoretical underpinnings and applied and public policy measures. The themes which are covered include:
* economic approaches to entrepreneurship
* sociological & psychological approaches
* habitual entrepreneurs
* family firms
* outcomes: enterprise barriers, growth & performance
Business Opportunities, Ideas and Planning
The aim of this course is to introduce you to the basic theories and practices related to business planning and the entrepreneurial start-up process. Particular, emphasis is given to:
* the discovery of business opportunities
* the development and assessment of business ideas
* the formation of founding teams, and the preparation of a business plan
In this module you will learn to critically evaluate corporate entrepreneurship, exploring the strategic and organisational models behind new venturing, innovation and strategic renewal.In doing so, examine both large and small company perspectives in the management of new business opportunities.
This course offers a blend of applied finance with appropriate theoretical underpinnings. More specifically there is a strong emphasis upon the following:
* entrepreneurial value creation, understanding financial statements and value techniques
* the range of sources of finance available
* increasing awareness of the various Government initiatives to assist SMEs and enterprise
You will cover key topics in marketing with a concentration on perspectives of small organisations with limited resources, and entrepreneurial organisations as follows:
* selling & negotiating
* market analysis & customer segmentation
* consumer behaviour
* creativity & innovation
* leveraging limited marketing resources
* customer relationship management
* brand building
Dissertation Preparation and Research Methods
This unit will help you prepare for your dissertaiton. You will:Recognise and critically evaluate approaches to management research and the assumptions upon which they are based will:
* equip you to make justified choices as to appropriate quantitative/qualitative research methods for data collection and subsequent analysis
* be able to conduct research; evaluate primary and secondary data sources in a systematic and critically reflective manner
* evaluate potential limitations to research investigation and applications and develop a coherent and appropriate research proposal, recognising the ethical implications of research investigations and their impact upon findings.
The dissertation provides an excellent opportunity to analyse an issue pertaining to the field of entrepreneurship in depth and is written over the summer months. By the end of the dissertation, you will be able to plan and manage a project, define aims and objectives, identify appropriate data sources and collection methods, be aware of and deal with potential pitfalls, execute a dissertation plan, and construct an effective argument.
Elective course units
Core Electives- students pick at least one of the following options
You will explore business innovation in the context of new ventures and corporations, discussing how changes in Information technology, markets, and society are affecting how new business models, products and services emerge. From this broad perspective, the course focuses particularly on exploring sources of innovation and creativity, the innovative organisation, developing new products and services, innovation networks and policies, knowledge management and innovation in the global context for competitive advantage.
Business Ethics and Enterprise
You will be introduced to the moral frameworks and critical abilities necessary to understand the role of business in society from an ethical perspective. The course will cover different types of business including large publicly traded multinationals, small and medium sized enterprises, social enterprises and family firms. You will be expected to understand the different issues in these organizational types and to articulate moral arguments from a range of different perspectives.
Optional Electives from other Master Programmes (subject to availability)
Foundations of Modern Management (Induction Week course only)
Be introduced to management in an integrative manner by identifying five elements important to the commercial success of an organisat ion: customers, shareholders, employees, numbers and technology. Through analysis of historical roots you will gain:
* a better appreciation of current practice with regard to the first three elements
* discuss how the remaining two can influence management decision-makind
You will develop knowledge and understanding of contemporary theories and practices of knowledge management (KM) and integrate different dimensions of knowledge management arising from human resource management, information systems and strategic management.
You will increase your awareness of technology and its contribution to competitive success through product and process change in order to create effective managers for the modern business environment. You will explore the need for a multidisciplinary approach, and insights are drawn from three main subject areas: economics, production operations and strategic management.
People & Technology
You will develop a critical understanding on the development, management and social consequences of Information and Communications Technologies (ICT) in organisations and society against the global context. With an emphasis on critical thinking skills, the course will be research-led, based on up-to-date academic literature and real life examples.
You will cover the challenges of the information society as networked organisation managers. A key challenge is successful development of electronically mediated forms of interaction in this type of organisation. Introduction:
The e-environment: e-business models and enabling technologies
E-business strategies: analysis, formulation and implementation
Arts MarketingThis unit will introduce you to the basic marketing theories and practices necessary for the successful running of art galleries. Attention is drawn to arts consumption and consumers, with reference to arts organizations in the private, public, and voluntary sectors.
Business to Business Marketing
You will develop a deep understanding of industrial marketing theory and how it is different from consumer marketing. Understand how the marketing mix can be manipulated by industrial marketing managers by reviewing theory and engaging with a variety of case studies.
Consumption, Markets & Culture
This course will provide students with an intellectually and historically grounded ability to understand the broader socio-cultural issues relevant to marketing practice in the 21st century.
You will gain the skills and knowledge to understand the interactions that occur between the market, consumers and the marketplace. The focus centres on how particular manifestations of culture are constituted, maintained and transformed by broader forces such as cultural narratives, myths, ideologies & grounded in specific socioeconomic circumstances and marketplace systems.
You will work with popular texts such as The McDonaldization of Society by George Ritzer as well as with complex theoretical concepts including Consumer Culture Theory, Symbolic Consumption and the Production of Culture.
Digital Media Marketing
You will examine the role of digital media within contemporary marketing practice and its impact on marketing theory.
You will learn how new technologies have paved the way for consumers to embrace new media and have also allowed organisations to develop new markets and strategies to push their business forward.
You will develop knowledge and practical experience of digital media and marketing concepts available via these developing technologies.Marketing Communications
You will examine examine the principal means of marketing communications advertising, promotion, public relations, direct marketing and sales teams.
You will develop an understanding of the contemporary media environment and how this impacts on marketers efforts to communicate with stakeholders. An important theme that will be examined is how communication should change when dealing with different segments, and entering markets with different communication cultures (particularly overseas).
You will develop an understanding of the unique application of marketing principles and processes to the sports industry. Two themes are considered: sports as product and sports as medium.
Communication Issues in Accounting
The aim of this unit is to raise your critical awareness of theory and practice regarding a variety of questions of communication in accounting. You will examine the nature of the international reporting environment and the needs of lay and expert readers of financial reports.
Comparative International Accounting
You will examine the causes of international differences, progress of harmonisation and the convergence of China, Japan and the US with International Standards. It also examines the effects of differences on capital markets and how companies and analysts cope with them.
Sustainability & Accounting
You will develop your knowledge and understanding of contemporary issues in the theory and practice of sustainability accounting and accountability.
Year in Business
You will commence a year in business following your first year of study. With the support of the University you will seek and secure a minimun nine-month work placement
On completion of the course graduates will have:
A systematic understanding of current issues in entrepreneurship, informed by the forefront of the discipline and area of professional practice
* an in-depth and critical understanding of the entrepreneur, the entrepreneurial process, and the entrepreneurial event itself
* the ability to evaluate critically the relevant academic literature and gain a comprehensive understanding of key concepts in entrepreneurship research
* the ability to evaluate opportunities for developing new and innovative projects and an awareness of the different forms of support available to entrepreneurs
* an increased ability to shape business ideas and structure them into a plan of action
* an appreciation of the roles and responsibilities of different stakeholders and their impact on shaping the entrepreneurial process
* transferable organizational skills including working to deadlines, prioritising and delegating tasks, organising meetings and work time.