Event Management

Event Management at Coventry University offers students an innovative and comprehensive education in the dynamic world of event planning and execution. This programme is designed to equip students with the essential skills, knowledge, and practical experience needed to succeed in a competitive industry that spans corporate events, festivals, exhibitions, and many other live experiences. Throughout the course, students will explore core topics such as event design, logistical planning, marketing strategies, financial management, risk assessment, and sustainable practices within the event industry. The programme emphasizes real-world applications through hands-on projects, industry placements, and collaborations with leading event organizations, allowing students to build a professional network and gain invaluable insights into current industry standards and trends.

The curriculum is structured to foster creativity, leadership, and problem-solving abilities, ensuring graduates are well-prepared to manage all aspects of event operations from initial concept development to post-event evaluation. Students will also study the use of cutting-edge technology in event production, environmental considerations, legal and ethical issues, and contemporary challenges faced by event managers today. Coventry University prides itself on its strong connections with industry partners, providing students with opportunities for internships and live project work that enhances employability upon graduation. The programme aims to develop confident, capable professionals who are ready to lead and innovate in the global event sector. With a focus on professional development and industry relevance, graduates of this programme are prepared to pursue careers as event planners, project managers, marketing specialists, and consultants across a variety of sectors worldwide.

Detailed Course Facts

• GBP 8586 Module (EEA)
• GBP 10950 Module (International)

• English

Course Content

Throughout this course you will learn the principles and frameworks related to management from an event perspective and you will also learn how to apply theory, analyse complex problems, construct arguments and form reasoned conclusions.

You will cover the following core course themes: management, strategy, finance, event marketing, entertainment industry practice, project management and venue operations management, economic impacts of events and international event management.
You will also learn how this translates into practice on industry placements and voluntary projects throughout the course.

Your course will be based on a series of lectures and smaller seminars or workshops. Seminars and workshops are interactive and may involve hypothetical problem questions, case studies and the analysis of more theoretical issues. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

Requirements

• 5 GCSEs at grade A*-C including English Language and Mathematics, or specified equivalents.

• A-Levels: BCC
• BTEC Level 3 Extended Diploma: DMM

• International Baccalaureate Diploma: 28 points

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Coventry University.

Funding

Merit Scholarship Scheme

Merit Scholarship scheme: £1,000, in year one only and based on academic performance.

• Available to all international students applying for full-time undergraduate and postgraduate programmes at Coventry University.
• Scholarships are allocated on the basis of academic merit. (Postgraduate applicants must hold 2.1 or equivalent, undergraduate applicants must hold A-levels or equivalent at grades BBC)
• There is no separate scholarship application process: all undergraduate applications from self-funded international students from any non-EU country and postgraduate applications from international, will automatically be considered for a merit award. You will not have to do anything, if you are successful you will be notified in due course by the International Office.

Occasionally, funding becomes available to enable the University, either centrally, through one of the faculties or from other sources, to offer research studentships in specified topics or fields of study.

Brazilian students are able to apply for full scholarship - including tuition fees and accommodation - to study undergraduate sandwich programmes at Coventry University.

The Commonwealth Scholarship Commission in the United Kingdom (CSC) offers opportunities to Commonwealth citizens to study in the UK, as part of the UK's contribution to the international Commonwealth Scholarship and Fellowship Plan.

If you are a citizen of a developed Commonwealth country, you can apply for:

Scholarships for PhD and split-site (PhD) study

If you are a citizen of a developing Commonwealth country, you can apply for

• Scholarships for Masters, PhD, or split-site (PhD) study at UK universities
• Shared Scholarships for Masters study at selected UK universities

If you are a citizen of the Maldives, St Helena or the Seychelles, you can apply for:

• Scholarships for undergraduate study at UK universities

Ferguson Trust Scholarships are made available through the generosity of The Allan & Nesta Ferguson Charitable Trust. The Trust was set up in memory of two generations of the Ferguson family to promote education, international friendship and understanding, and the promotion of world peace and development. The Trust supports people from low-income and conflict-affected regions who want to improve their knowledge of peace and reconciliation. Scholarship amounts vary and are dependent on individual circumstances and assessment.

The Event Management program at Coventry University offers students a comprehensive education in the dynamic field of event planning and execution. The course is designed to develop essential skills such as project management, marketing, finance, and logistics, tailored specifically to the diverse needs of the events industry. Students will have opportunities to engage in practical activities, simulations, and real-world projects that enhance their industry readiness. The program covers a broad spectrum of event types, including corporate events, festivals, exhibitions, and private functions, ensuring graduates are well-equipped to operate in various sectors.

The curriculum includes modules on strategic planning, stakeholder management, sustainability in events, digital marketing, and health and safety regulations, providing a holistic view of industry standards and practices. Coventry University leverages its strong industry connections to facilitate placements, internships, and networking events, enabling students to gain valuable professional experience and contacts that can launch their careers successfully.

Teaching methods combine lectures, workshops, case studies, and group projects, fostering a collaborative learning environment that mirrors the teamwork essential in the event management industry. The university also offers state-of-the-art facilities, including event simulation spaces and conference venues, allowing students to practice their skills in realistic settings.

Graduates from this program have gone on to work in various roles such as event coordinator, project manager, marketing officer, and venue manager, across the UK and internationally. The program’s emphasis on practical experience, industry engagement, and theoretical knowledge makes it a strong choice for aspiring event professionals. Overall, Coventry University’s Event Management program aims to produce innovative, competent, and adaptable graduates prepared to meet the evolving challenges of the events sector.