StudyQA — Bachelor: Bachelor of Business Administration in Marketing and CIMA

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The Marketing and CIMA degree program offered by the School of Business and Finance is a comprehensive and dynamic course designed to equip students with both strategic marketing skills and robust financial expertise. This innovative program combines the core principles of marketing — including market research, consumer behavior analysis, digital marketing, brand management, and advertising strategies — with the rigorous financial and managerial knowledge provided by the Chartered Institute of Management Accountants (CIMA) curriculum. Students will have the unique opportunity to gain practical insights into how marketing strategies are developed, implemented, and measured within various industries, while also acquiring essential skills in financial analysis, management accounting, and business strategy aligned with CIMA standards.

Throughout the program, students will explore contemporary marketing topics such as digital transformation, data-driven decision making, customer engagement, and the ethical considerations of marketing practices. At the same time, they will undertake CIMA modules that cover management accounting, financial reporting, risk management, and strategic business management, preparing them to excel in both marketing leadership roles and financial oversight functions within organizations. The curriculum is designed with a strong emphasis on practical application, including projects, case studies, and internships that provide real-world experience.

Graduates of this program will be well-prepared for diverse career paths, including marketing management, financial analysis, business consultancy, and strategic planning. They will earn the CIMA qualification, which is globally recognized and valued across industries, giving them a competitive edge in the job market. The program also emphasizes the development of critical thinking, analytical skills, and ethical business practices, which are vital in today’s fast-changing global economy. With state-of-the-art facilities, experienced faculty, and a supportive academic environment, the School of Business and Finance ensures students are equipped to meet the challenges of the modern business world and to contribute effectively to their organizations' success.

The Marketing programme at the School of Business and Finance offers students a comprehensive understanding of the core principles and contemporary practices of marketing in today's dynamic global environment. Designed to equip learners with both theoretical knowledge and practical skills, the programme covers a wide range of topics including consumer behavior, market research, digital marketing, brand management, strategic marketing, and sales management. Students will explore the latest trends in social media marketing, data analysis, and e-commerce, ensuring they are well-prepared to meet the demands of modern marketing roles.

Throughout the course, learners will engage in real-world projects, case studies, and simulations that foster critical thinking, creativity, and problem-solving abilities. The curriculum emphasizes the importance of ethical marketing practices and sustainable business strategies, enabling students to develop responsible marketing solutions that benefit society and foster trust with consumers. Additionally, the programme provides opportunities for internships and industry collaborations, giving students valuable exposure to professional marketing environments and networking opportunities.

To further enhance their credentials, students can choose to pursue specialized pathways such as digital marketing or brand management. The programme also prepares students for professional certification, including the Certified Investment Management Analyst (CIMA) qualification, by offering relevant modules that develop financial literacy and strategic decision-making skills. Graduates of the programme will be equipped to pursue careers in marketing management, advertising, market research, product development, and digital marketing agencies globally.

Our flexible learning options include full-time and part-time study, with a strong focus on practical application and industry engagement. This ensures that students are not only academically competent but also strongly industry-ready upon graduation. Whether aiming to start a new career in marketing or aiming to advance within their current roles, students will benefit from the School of Business and Finance’s commitment to excellence in education, professional development, and research-informed teaching. Join us to develop your marketing expertise and unlock numerous career opportunities in one of the most vibrant and influential sectors of the economy.

Entry requirements typically include a completed secondary education qualification equivalent to an A-levels or International Baccalaureate, with preferred subjects such as Business Studies, Economics, Mathematics, or English. Applicants are expected to demonstrate a good academic record, generally with minimum grades specified by the university. For international students, proof of English language proficiency through tests like IELTS or TOEFL is necessary, with minimum scores set by the university’s admissions policy. Relevant work experience is not usually a requirement but may be considered an advantage during the admissions process. Applicants must submit a completed application form along with certified academic transcripts, proof of identity, and a personal statement explaining their motivation for studying Marketing and CIMA professional courses. Letters of recommendation are often recommended but not mandatory. Some programs may require an interview, which can be conducted in person or via video call, to assess the applicant's communication skills and interest in the field. International applicants may also need to demonstrate financial capability to cover tuition fees and living expenses and provide evidence of health insurance as per immigration requirements. Specific prerequisites for the CIMA courses within the program include having a basic understanding of accounting and management principles, which may be assessed through initial coursework or entrance assessments. The program adheres to the university’s standards for equitable access and inclusivity, encouraging applications from diverse backgrounds. For mature students, relevant professional experience can sometimes substitute formal academic qualifications. The program emphasizes not only academic excellence but also practical skills such as strategic thinking, analytical abilities, and professional communication, preparing students for careers in marketing, finance, and management. Entry criteria are regularly reviewed and updated to reflect industry standards and educational best practices, ensuring that students are well-prepared to meet the demands of the modern business environment. Overall, applicants are advised to consult the official university admissions portal for detailed, up-to-date requirements and deadlines specific to their country of residence or educational background.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

✔️ Flexible study schedule
✔️ Experienced teachers
✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Finance options for the Marketing and CIMA programmes at the School of Business and Finance typically include a variety of scholarships, grants, installment payment plans, and government funding opportunities. Students are encouraged to explore institutional scholarships based on academic merit, leadership qualities, or financial need, which can significantly reduce tuition costs. The school may also offer merit-based scholarships specifically for students enrolled in business-related degree programmes, including Marketing and CIMA, to support high-achieving students in their academic pursuits.

For international students, there may be specific scholarships aimed at attracting global talent, which could cover partial or full tuition fees. Additionally, the school’s financial aid office offers personalized guidance on student loans and external funding sources that can be utilized to finance studies. Many students choose to pay tuition fees through installment plans, allowing them flexibility in managing their finances over the academic year rather than paying a lump sum upfront.

Work-study opportunities and part-time employment options are also available on campus, providing students with additional income sources to support their studies. The school encourages students to engage with local or international internship programmes that sometimes include stipends or allowances, helping reduce the overall financial burden of their education.

Furthermore, for those enrolled in the CIMA qualification, there are specialized grants or sponsorship schemes from professional bodies or private organizations aimed at supporting finance or management students pursuing professional certification alongside their university coursework. It is recommended that students regularly consult the school’s dedicated financial services department and official website for the most current and detailed information on available financial aid, as these opportunities can vary annually and with government policy changes.

In conclusion, the financing options for the Marketing and CIMA programmes include a combination of scholarships, installment payment plans, student loans, part-time work opportunities, and external sponsorships. The school is committed to making higher education accessible and affordable for all students by providing diverse financial solutions tailored to individual needs and circumstances.