Bachelor of Business Administration in Marketing and CIMA

The Bachelor of Business Administration in Marketing and CIMA at the School of Business and Finance is a comprehensive undergraduate program designed to prepare students for successful careers in the dynamic field of marketing and business management. This program combines core business principles with specialized marketing strategies, providing students with a solid foundation in both theoretical knowledge and practical skills. Throughout the course, students will explore various aspects of marketing, including market research, consumer behavior, branding, digital marketing, and strategic marketing planning, equipping them to develop innovative solutions in a competitive marketplace.

In addition to marketing disciplines, the program integrates extensive coursework related to business administration, finance, and management, ensuring graduates possess a well-rounded understanding of overall business operations. An important component of the program is the partnership with the Chartered Institute of Management Accountants (CIMA), which enhances students’ financial acumen through industry-recognized qualifications and coursework aligned with CIMA standards. This integration allows students to gain valuable insights into management accounting, financial strategy, and business analysis, supplementing their marketing expertise with vital financial skills.

The curriculum is designed to foster critical thinking, analytical abilities, and leadership qualities, preparing students to address complex business challenges and seize opportunities in various sectors such as retail, advertising, digital media, and corporate management. Courses are delivered through a mix of lectures, case studies, group projects, and practical workshops, ensuring an engaging learning environment that emphasizes real-world application.

Students may also benefit from internships, industry seminars, and networking events organized by the School of Business and Finance, helping them build professional connections and gain practical experience. With a focus on ethical business practices, innovation, and responsible marketing, the program aims to produce graduates who are not only skilled professionals but also responsible corporate citizens. Upon graduation, students will be equipped with the knowledge, skills, and credentials to pursue careers in marketing management, business consultancy, financial analysis, or further postgraduate studies. The Bachelor of Business Administration in Marketing and CIMA reflects the university’s commitment to fostering talent and preparing students for impactful careers in the global business environment.

The Marketing programme at the School of Business and Finance offers students a comprehensive understanding of the core principles and contemporary practices of marketing in today's dynamic global environment. Designed to equip learners with both theoretical knowledge and practical skills, the programme covers a wide range of topics including consumer behavior, market research, digital marketing, brand management, strategic marketing, and sales management. Students will explore the latest trends in social media marketing, data analysis, and e-commerce, ensuring they are well-prepared to meet the demands of modern marketing roles.

Throughout the course, learners will engage in real-world projects, case studies, and simulations that foster critical thinking, creativity, and problem-solving abilities. The curriculum emphasizes the importance of ethical marketing practices and sustainable business strategies, enabling students to develop responsible marketing solutions that benefit society and foster trust with consumers. Additionally, the programme provides opportunities for internships and industry collaborations, giving students valuable exposure to professional marketing environments and networking opportunities.

To further enhance their credentials, students can choose to pursue specialized pathways such as digital marketing or brand management. The programme also prepares students for professional certification, including the Certified Investment Management Analyst (CIMA) qualification, by offering relevant modules that develop financial literacy and strategic decision-making skills. Graduates of the programme will be equipped to pursue careers in marketing management, advertising, market research, product development, and digital marketing agencies globally.

Our flexible learning options include full-time and part-time study, with a strong focus on practical application and industry engagement. This ensures that students are not only academically competent but also strongly industry-ready upon graduation. Whether aiming to start a new career in marketing or aiming to advance within their current roles, students will benefit from the School of Business and Finance’s commitment to excellence in education, professional development, and research-informed teaching. Join us to develop your marketing expertise and unlock numerous career opportunities in one of the most vibrant and influential sectors of the economy.

Entry requirements typically include a completed secondary education qualification equivalent to an A-levels or International Baccalaureate, with preferred subjects such as Business Studies, Economics, Mathematics, or English. Applicants are expected to demonstrate a good academic record, generally with minimum grades specified by the university. For international students, proof of English language proficiency through tests like IELTS or TOEFL is necessary, with minimum scores set by the university’s admissions policy. Relevant work experience is not usually a requirement but may be considered an advantage during the admissions process. Applicants must submit a completed application form along with certified academic transcripts, proof of identity, and a personal statement explaining their motivation for studying Marketing and CIMA professional courses. Letters of recommendation are often recommended but not mandatory. Some programs may require an interview, which can be conducted in person or via video call, to assess the applicant's communication skills and interest in the field. International applicants may also need to demonstrate financial capability to cover tuition fees and living expenses and provide evidence of health insurance as per immigration requirements. Specific prerequisites for the CIMA courses within the program include having a basic understanding of accounting and management principles, which may be assessed through initial coursework or entrance assessments. The program adheres to the university’s standards for equitable access and inclusivity, encouraging applications from diverse backgrounds. For mature students, relevant professional experience can sometimes substitute formal academic qualifications. The program emphasizes not only academic excellence but also practical skills such as strategic thinking, analytical abilities, and professional communication, preparing students for careers in marketing, finance, and management. Entry criteria are regularly reviewed and updated to reflect industry standards and educational best practices, ensuring that students are well-prepared to meet the demands of the modern business environment. Overall, applicants are advised to consult the official university admissions portal for detailed, up-to-date requirements and deadlines specific to their country of residence or educational background.

Finance options for the Marketing and CIMA programmes at the School of Business and Finance typically include a variety of scholarships, grants, installment payment plans, and government funding opportunities. Students are encouraged to explore institutional scholarships based on academic merit, leadership qualities, or financial need, which can significantly reduce tuition costs. The school may also offer merit-based scholarships specifically for students enrolled in business-related degree programmes, including Marketing and CIMA, to support high-achieving students in their academic pursuits.

For international students, there may be specific scholarships aimed at attracting global talent, which could cover partial or full tuition fees. Additionally, the school’s financial aid office offers personalized guidance on student loans and external funding sources that can be utilized to finance studies. Many students choose to pay tuition fees through installment plans, allowing them flexibility in managing their finances over the academic year rather than paying a lump sum upfront.

Work-study opportunities and part-time employment options are also available on campus, providing students with additional income sources to support their studies. The school encourages students to engage with local or international internship programmes that sometimes include stipends or allowances, helping reduce the overall financial burden of their education.

Furthermore, for those enrolled in the CIMA qualification, there are specialized grants or sponsorship schemes from professional bodies or private organizations aimed at supporting finance or management students pursuing professional certification alongside their university coursework. It is recommended that students regularly consult the school’s dedicated financial services department and official website for the most current and detailed information on available financial aid, as these opportunities can vary annually and with government policy changes.

In conclusion, the financing options for the Marketing and CIMA programmes include a combination of scholarships, installment payment plans, student loans, part-time work opportunities, and external sponsorships. The school is committed to making higher education accessible and affordable for all students by providing diverse financial solutions tailored to individual needs and circumstances.

The Marketing and CIMA programme offered by the School of Business and Finance provides students with a comprehensive education in modern marketing principles and management practices, combined with the strategic financial expertise required for today's competitive business environment. This programme aims to equip students with practical skills in market analysis, consumer behaviour, branding, digital marketing, and strategic planning, ensuring they are well-prepared for a range of careers in marketing, sales, advertising, and corporate communications. The curriculum integrates core marketing concepts with the technical and analytical skills necessary for financial management, budgeting, and economic decision-making.

Students enrolled in this programme benefit from a blend of theoretical knowledge and practical application, often through case studies, projects, and internships that foster real-world experience. The partnership with CIMA (Chartered Institute of Management Accountants) allows students to pursue internationally recognized professional qualifications alongside their degree, providing a competitive edge in the job market. The CIMA component covers essential areas such as management accounting, financial strategy, risk management, and ethical considerations in finance, aligning with global standards and industry best practices.

The programme emphasizes critical thinking, ethical practices, and innovative problem-solving, preparing graduates for leadership roles in marketing departments or financial management positions. It also aims to foster entrepreneurial skills and a global perspective, encouraging students to understand international markets and global business trends. Students will gain proficiency in data analysis, digital tools, and communication strategies, enhancing their ability to develop effective marketing campaigns and financial plans.

Classes are delivered by experienced faculty with industry backgrounds, and students have access to state-of-the-art facilities and resources. The programme often includes guest lectures from industry professionals, workshops, and seminars that keep students updated on the latest industry developments. The combination of marketing expertise and management accounting qualifications provides students with versatile skills, making them suitable for diverse roles within corporate, consultancy, and entrepreneurial settings.

Graduates of this programme are well-positioned to embark on careers in marketing management, financial analysis, business consultancy, or to continue further studies such as postgraduate degrees or professional certifications. The programme also aims to develop lifelong learning habits, adaptability, and continuous professional development (CPD) – essential qualities for sustained success in a rapidly changing business landscape. Overall, the Marketing and CIMA programme represents a strategic investment for students seeking to combine marketing acumen with financial expertise, opening doors to a wide array of career opportunities in the international business arena.