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The Bachelor’s degree in General Management at SRH University of Applied Sciences Berlin offers a comprehensive foundation in key business disciplines, designed to prepare students for diverse roles in the dynamic world of commerce. This programme emphasizes the development of essential managerial skills, strategic thinking, and effective communication, equipping graduates to navigate the complexities of modern organizations. Throughout the course, students explore core areas such as marketing, finance, human resources, and operations management, gaining practical insights into how businesses operate and thrive in competitive environments. The curriculum combines theoretical knowledge with practical application, featuring case studies, project work, and internships that foster real-world experience. Moreover, the programme encourages international perspectives and cross-cultural understanding, reflecting the globalized nature of today’s business landscape. Students have opportunities to specialize in areas aligned with their career aspirations and participate in collaborative projects with industry partners, enhancing their employability upon graduation. The programme also integrates digital tools and innovative management approaches, ensuring graduates are well-prepared for the digital transformation affecting all sectors. With dedicated faculty members who are experts in their fields, students receive personalized guidance and mentorship throughout their academic journey. Upon completing this programme, graduates will possess the entrepreneurial mindset, problem-solving abilities, and ethical awareness necessary to succeed in various management roles or to pursue further studies. The Bachelor’s in General Management at SRH University of Applied Sciences Berlin is ideal for ambitious individuals seeking a versatile and globally relevant business education, fostering their development into proactive, responsible leaders of tomorrow.
Educational organisation
The programme's structure comprises five fields of competences (mind-sets).Field of competence: Reflective Mindset
- Team Building, Social Learning and Personal Communication
- Leadership and Ethics
- Sustainability Management
Field of competence: Analytical Mindset
- Complexity and Decision Making
- Information and Communication Technologies for Business Analysis
- Knowledge Management
Field of competence: Worldly Mindset
- Globalisation, Society and Responsibility
- Intercultural Intelligence
- Trends and Paradigm Shift
Field of competence: Collaborative Mindset
- Trust and Collaboration
- Corporate Communication and Cooperation
- Informal Organisational Design
Field of competence: Action Mindset
- Project Management
- Company Project
Internships
The study programme integrates excursions, workshops on soft and leadership skills and a company project.Forms of assessment
Written/oral exams, presentations, short reports and paper, Master's thesisLanguage requirements
Applicants must provide proof of English language proficiency, e.g. TOEFL (ibt 80, pbt 550, cbt 213), IELTS (6.5) or TOEIC (730).Should the applicant be a native English speaker or have completed a Bachelor's or similar programme held entirely in English, the English language requirement is waived.