The ever-growing influence of globalisation affects every aspect of business, from marketing to human resource management. Businesses have to be sensitive to how cultural differences affect individuals thinking, from the consumers they target to their own staff.
This degree explores the factors which affect marketing in different markets, and will teach you how to develop global marketing plans. You will also look at the problems that can result from having a diverse workforce, and develop solutions to these problems. Upon your graduation, you will have a well-rounded overview of international business practices. This programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.
MODULES
Stage I
- Marketing and Business Environment (15 credits)
- Accounting and Managerial Finance (15 credits)
- Systems and Operations Management (15 credits)
- Research Methods
Stage II
- Strategic Management and Leadership (15 credits)
- Global Marketing Management (15 credits)
- Cross-Cultural Management (15 credits)
- Research Methods
Stage III
Online Dissertation and Research Methods (30 credits)
This programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.
Specialisation Modules **
- GLOBAL MARKETING MANAGEMENT
- CROSS-CULTURAL MANAGEMENT
**All specialisations are subject to student demand
Core Modules
Detailed information about the core modules can be found on the Global MBA Programme Structure page.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.