International Business - Marketing

We live in a world where we believe we have to market ourselves constantly, whether we are being interviewed by potential employers, looking to be accepted in a new shared house, or even when we meet a new friend. We are also being subjected to marketing every day from other people trying to sell us a new telecommunications contract, a particular brand of clothes, or even a higher education degree programme. So when is this marketing just colourful packaging with no value, and when is it about an authentic product, a helpful service, or an interesting person?

I would like to be the person standing behind the convincing brands of tomorrow. Above all, I would like to bring meaningful products to market. I want to know how to detect new trends and use them to develop successful concepts. After all, I know that unless I find the pulse of the times and continue to satisfy people with my products, I will not be able to gain their loyalty and they won't recommend me to others.

This is why I have decided to study the degree programme International Marketing Management. Here I will learn how my company and customers are embedded in a complex culture that I need to understand before I can develop suitable ideas. Karlshochschule helps me to look behind the scenes. I gain an understanding of the mechanisms and contexts that play a role on both sides - company and consumers. Then, finally, I can also successfully excite other people with my ideas.

Educational organisation

Students are given a comprehensive overview of the different types of marketing activities in an international context and acquire the ability to analyse, design, plan, manage, evaluate, and critically assess marketing management. This is achieved by combining qualifications specific to the industry with general management skills and foreign languages.

The marketing modules include the following: Introduction to International Marketing, Markets and Market Players, International Marketing Strategy, Marketing Intelligence, Implementation and Controlling, International Marketing Channels and Operations, Relationships in International Marketing, Cultures and Diversity, and Marketing FutureLab.

Study abroad unit(s)

Optional (recommended):
In the fifth semester, the future international marketing managers go abroad for one semester, in order to test and apply the knowledge they have acquired in a foreign culture. This experience makes them even more appealing to employers.

The university has established cooperation agreements with partner universities so that all the modules can be completed at a university abroad without any loss of time. During the semester abroad, students have the opportunity to discover another country, benefit from cross-cultural exchanges, and broaden their horizons. Thus, they greatly increase their chances of successfully finding a job after graduation.

Internships

At the end of your Bachelor's studies, you will have to pass a practical phase. During these three to six months, you will prove your knowledge and enthusiasm under real circumstances - and you might develop your Bachelor's thesis. We will help you to find your internship with great contacts in the business world.

Forms of assessment

Exams, presentations, term papers

Language requirements

English proficiency:
Level C1 or above according to the Common European Framework of Reference for Languages (CEFR) or IELTS of 6.5 or above or Internet-based TOEFL score of at least 100 points unless English is your native language

Academic requirements

To study as an international student at Karlshochschule International University, you must have a university entrance qualification that allows you to study in Germany. Furthermore, we emphasise your English language skills and something very special: you! Here we focus on your experiences, your character, and your personal qualifications.

Enrolment fees

All students pay 68 EUR per semester to the Karlsruhe Student Union.

Costs of living

Rent at a hall of residence or shared flat: 260-350 EUR
Health insurance: 65 EUR
Food: 160 EUR
Miscellaneous (books, computer, leisure, etc.): at least 120 EUR

Arrival support

• Advice on accommodation for students
• Assistance with student visas and residence permits
• Introduction days at the beginning of the study programme
• Pick-up service from Karlsruhe train station

Services and support for international students

Integrating and supporting our students is our top priority. This involves close contact with professors as well as a service-oriented, accessible administration and academic offices.

We offer:

• Programmes instructed in English
• German and English language courses at different levels
• German culture classes
• Academic counselling
• Open-door policy of professors
• Assistance with application procedure
• Advice on accommodation for students
• Assistance with student visas and residence permits
• Counselling on financing and scholarship programmes
• Counselling on internship applications
• Assistance with practical matters and organisation of leisure activities by the International Office and student advisers
• Introduction days at the beginning of the study programme
• Excursions and extra activities with professors
• Specific events and excursions for international students, e.g. to Heidelberg, Strasbourg or Berlin
• Pick-up service from Karlsruhe train station
• Online platform for international students