International Marketing (English)

Study mode:On campus Study type:Full-time Languages: English
Local:$ 1.91 k / Year(s) Foreign:$ 6 k / Year(s)  
StudyQA ranking:4437 Duration:48 months

Photos of university / #fontyshogescholen


All the main points of the market process, from market research through strategic market planning to the operative conversion, for example in advertising, determine International Marketing.

Toyota, Nike, Adidas, Henkel, Microsoft, Nokia, Coca Cola... every day you will come across major brand names! Many are known throughout Europe, some in the entire world. This is often accomplished due to the result of a perfect communication strategy. When does the customer love a product? ….And when does he buy it? The exciting world of promotion: stirring and difficult at times, with daily upcoming challenges. Perhaps you feel like developing a new product in a team and launching it on markets worldwide? Or working in the booming foreign business segments of a trade company? When you want to be involved in these market processes, then our study course International Marketing (IM) is the right choice for you! All the main points of the market process, from market research and market analysis through strategic market planning to the operative conversion, for example in advertising, determine the study course. During the process you will gain a clear insight in classical business management fundamentals and you will acquire relevant soft skills. The course leads to the internationally acknowledged Bachelor of Commerce (in Dutch: B Commerciële Economie).

Detailed Course Facts

Application deadline Start in 1 September: September (non-EEA: May). Tuition fee
  • EUR 1906 Year (EEA)
  • EUR 6000 Year (Non-EEA)
Start date September 2015 Credits (ECTS) 240 ECTS
Duration full-time 48 months Languages Take an IELTS test
  • English
Delivery mode On Campus Educational variant Full-time Intensity Flexible More information Go To The Course Website

Course Content

Programme internationalization:

    This programme has a workload of 240 ECTS.

    English Language Requirements

    IELTS band : 6 TOEFL paper-based test score : 550 TOEFL iBT® test : 79

    To study at this university, you have to speak English. We advice you to

    take an IELTS test.


    Additional language requirements:

    • IELTS overall band: 6.0
    • TOEFL computer based: 213
    • TOEFL internet based: 79

    Work Experience

    No work experience is required.

    Related Scholarships*

    • Academic Excellence Scholarship

      "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

    • Alumni Study Travel Fund

      Scholarships for students who are already attending the University of Reading.

    • Amsterdam Merit Scholarships

      The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

    * The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Fontys University of Applied Sciences.


    Scholarships / Grants:

    Fontys University of Applied Sciences:
    If you would like to study at Fontys as an exchange student and if you are currently enrolled in a course programme at a European university, you may apply for an Erasmus grant. You will only be eligible for a grant if your university has signed an Erasmus bilateral agreement with Fontys.
    For additional information: Website


    Accredited by: NVAO in: The Netherlands

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