Creative Media, Game Technologies and International Game Architecture Design

Study mode:On campus Study type:Full-time Languages: English
Local:$ 2.38 k / Year(s) Foreign:$ 8.37 k / Year(s) Deadline: May 1, 2025
StudyQA ranking:6248 Duration:48 months


This English-programme prepares you for a career in the media and entertainment industry. You'll become an expert in concept development, production techniques and marketing of entertainment products.

*Do you want to invent a concept of a hit like 'The Voice'? *Can you integrate digital media into a big entertainment event to give it greater impact? *What do you think makes a website unique? As a media and entertainment manager you are both creative and commercial. You will develop the marketing campaign for a new film, or produce a dynamic media event. The media industry is very trend sensitive. What's hot today will be outdated tomorrow. You have a radar for what's happening in the industry and how to act on it. You also have the ability to present and sell your ideas. The media industry is a hard and fast world. So you are decisive, perseverant and persuasive.

Detailed Course Facts

Application deadline 1 May Tuition fee
  • EUR 2381 Year (EEA)
  • EUR 8369 Year (Non-EEA)
Start date September 2015 Credits (ECTS) 240 ECTS
Duration full-time 48 months Languages Take an IELTS test
  • English
Delivery mode On Campus Educational variant Full-time More information Go To The Course Website

Course Content

Course Characteristics

In the International Media and Entertainment Management programme you will be taught everything about the use, structure and application of (mass) media such as television, radio, events, outdoor advertising, direct mail and the Internet. You will learn to develop market-oriented concepts, programmes and productions, using media techniques and information and communication technology (ICT).

The regular track of this programme takes four years, but Dutch students with a vwo diploma can be fast tracked. This may also be available to foreign students, depending on their previous education.

Course planning

First year

In the first year, you are introduced to the media landscape both at home and abroad. You learn about subjects in marketing, production,content orientation and management.

  • The marketing courses are: Project Management, Market Research Financial Management and Marketing and Communication
  • The production module introduces pre-production, production and post-production of audio-visual content.
  • The content orientation module teaches you how to recognise good content, by following courses in story analysis and digital history.

Main phase

In the second year of study, the subjects of management, marketing, communication and research are dealt with in greater detail. You learn to develop ideas or concepts for advertising campaigns, television programmes and multimedia events.

You learn in detail about production techniques of ‘classic’ media, such as radio and television. You also learn more about the organisational and commercial side of the work. How do you make sure that a project is completed in time - before the deadline - and within budget? How do you manage people and their creative differences?

In the final part of the second year, students do a three-week training programme in live television production at an exchange university overseas like Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal!

After the second year, you choose a specialisation:

  • Marketing
  • Production
  • Content

The third and fourth years serve to further explore this specialisation; in addition, students step into the working world to apply their knowledge and experience.

Throughout the entire programme, you will work in the mADE Production House one day per week. You will also be working on your English language skills, both orally and in writing.


In the International Media and Entertainment Management programme you specialise to become either a marketeer or a producer.

  • Marketing
    A marketeer develops strategic plans for the promotion and communication of a product or brand. You know what the competitors are doing and you define the marketing strategy. What is the target group? What is your message? What kind of media will you use? In this process, you employ interactive marketing techniques and database marketing. You supervise people involved in this process. You have a commercial mindset and a sixth sense for detecting trends in the market.
  • Production
    A producer provides the shape and content of the chosen media and entertainment products for the promotion of a brand or product. Just think of magazines, CD-ROMs, musicals, television shows and websites. You coordinate the editing and production process, which implies you have to be good at planning and organising. You are cost-conscious, enjoy cooperating with others, have excellent language skills and are familiar with technology.
  • ContentA content specialist actually is a storyteller who knows how to engage his target group. He is the creative mind behind a media concept and responsible for the development of that concept into completed content. You create meaningful media experiences, with creativity as one of your main tools.

Fast track

If you already have a vwo diploma, a ‘Hochschulreifezeugnis’ (Abitur) or a comparable pre-education, International Media and Entertainment Management may be able to offer you the opportunity of completing the programme in just three years. The fast track will start as from September 2014.

Three-year track: how does it work?

Year 1

In this year you will follow a curriculum that combines both the 1st and 2nd years of the regular 4 year programme. You will follow all 5 ‘learning lines’ of Content, Production, Marketing, General and Research, covering courses such as Fundamentals of Storytelling, Web Design and Development, Camera and Audio, Media Planning, Financial Management and Qualitative Research.

The theory learned will be applied in our mADE Production House by working on projects and you will be supported by a Study Coach who will also help you to prepare for your company internship in Year 2.

Year 2

The first half of this year you will do your internship in a company either in The Netherlands or abroad. When you return you will commence your specialization in either the Content, Production or Marketing streams. You will also continue to study the General and Research learning lines covering courses such as Business Models and Research Methodology. For those specializing in Content, courses include Transmedia Storytelling and Content Analysis. For those in Production, courses include International Producing and Mobile Application Development. Marketing courses include Direct and Database Marketing and Online Marketing.

Year 3

Your final year involves completing your specialization courses and then entering your graduation phase which involves writing a thesis. The graduation phase can be undertaken through a work placement with a company, again either in The Netherlands or abroad.

NB Either the internship or the graduation should be followed abroad.

English Language Requirements

IELTS band : 6 CAE score : 60(Grade C) TOEFL paper-based test score : 550 TOEFL iBT® test : 80

To study at this university, you have to speak English. We advice you to

take an IELTS test.


Admission Requirements for Foreign Students

You can apply for this programme if you have completed secondary school, Abitur, Artium, Avgångsbetyg från Gymnasieskolan, COU, Senior High School - A levels or secondary vocational education.

If your qualifications are not mentioned above, please contact Student Office (

Test Of English as a Foreign Language

As a non-native speaker of English, you must also show sufficient results of one of these tests:

  • TOEFL test (minimum score 80 internet-based and minimum sub score for Speaking 20)
  • IELTS test (minimum overall band score 6.0 and a minimum sub score for Speaking 6.0)
  • Cambridge Advanced Certificate

A levels

If your high school diploma is comparable with A levels:

  • you can be admitted to the fast track
  • you are exempted from taking the English test if you have English in your curriculum

Brush up course - better results!

NHTV’s OnlineSchool offers an online course to increase your knowledge of financial management.

Admission requirements for Dutch students

For this programme, the admission requirements are:


N+T > admissible
N+G > admissible
E+M > admissible
C+M > admissible


N+T > admissible
N+G > admissible
E+M > admissible
C+M > admissible


mbo 4 > admissible

If you do not meet the admission requirements, but you are aged 21 or over, you may appeal to the 21+ arrangement. Please contact secretary.ade(at)

Brush up course - better results!

NHTV’s Online School offers an online course to increase your knowledge of financial management. ‘brush up’ course

Work Experience

No work experience is required.

Related Scholarships*

  • Academic Excellence Scholarship

    "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

  • Alumni Study Travel Fund

    Scholarships for students who are already attending the University of Reading.

  • Amsterdam Merit Scholarships

    The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than NHTV Breda University of Applied Sciences.


Scholarships / Grants:

NHTV Bachelor Scholarship supports non-EU/EEA students who will pay the full tuition fee for bachelor programmes at NHTV. This scholarship consists of a €3000 reduction of the tuition fee in the first year studying at NHTV (paying the non-EU/EEA tuition fee).
For additional information: Website

NHTV Breda:
Per year there is a limited number of scholarships available for non-EU/EEA-students to contribute in the costs of the tuition fee.
For additional information: Website

The Orange Tulip Scholarship is a special programme for excellent Mexican students. Various higher education institutions and companies support outstanding Mexican students financially to be able to study in Holland.
For additional information: Website

For additional information: Website

Voor hbo-bachelorstudenten brazilie
For additional information: Website

Voor hbo-bachelorstudenten Indonesie
For additional information: Website


Accredited by: NVAO in: The Netherlands

Accredited by: NVAO in: The Netherlands

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