The International Relations with a specialization in International Marketing at the University of Lodz offers students a comprehensive education designed to prepare them for careers in global business environments. This program provides a deep understanding of international political, economic, and cultural dynamics, equipping students with the skills necessary to analyze complex international issues and develop effective marketing strategies across diverse markets. Throughout the course, students engage with a wide range of subjects, including international trade, global marketing management, intercultural communication, and international law, ensuring a well-rounded knowledge base.
The specialization in International Marketing emphasizes practical skills such as market research, brand management, digital marketing strategies, and consumer behavior analysis on a global scale. Students learn to adapt marketing initiatives to different cultural contexts and legal frameworks, fostering an ability to operate effectively in multicultural environments. The program also encourages the development of critical thinking and strategic decision-making skills, preparing graduates to take on roles in multinational corporations, international organizations, and the public sector.
Academic activities combine theoretical lectures with case studies, group projects, internships, and international exchange opportunities, allowing students to gain real-world experience and establish professional networks. The faculty members are experienced scholars and practitioners in the fields of international relations and marketing, guiding students through the complexities of global markets. Upon graduation, students are equipped to pursue careers in international marketing, market research, consultancy, diplomatic service, or further academic research. The University of Lodz's dynamic environment and strong connections with industry partners make it an ideal place for aspiring professionals to develop their expertise and expand their career prospects in the global arena.
The International Relations program with a specialization in International Marketing at the University of Lodz offers students a comprehensive education designed to prepare them for dynamic careers in global business and diplomatic environments. The curriculum combines core knowledge of international relations theories, political sciences, and economics with specialized coursework in international marketing, strategic communication, and global trade practices. Throughout the program, students gain insights into the functioning of international organizations, geopolitical issues, and the legal frameworks governing cross-border relations, equipping them with a versatile skill set applicable across a broad range of sectors.
The program emphasizes practical skills such as market analysis, international negotiation, branding strategies, and digital marketing in a global context. Students are encouraged to develop critical thinking, intercultural communication, and problem-solving abilities through case studies, internships, and project-based learning. The curriculum includes courses on global marketing strategies, international business law, consumer behavior in different cultural contexts, and the use of digital platforms to reach international audiences. Students also have opportunities to participate in exchange programs, internships, and workshops with industry professionals, enhancing their practical experience and professional network.
The faculty consists of experienced academics and practitioners with expertise in international relations, international marketing, and international trade. By the end of the program, graduates are well-prepared to pursue careers in international marketing departments, diplomatic service, global NGOs, multinational corporations, or continue their education at the postgraduate level. The program aims to produce adaptable, globally-minded professionals capable of navigating and shaping the complex landscape of international relations and marketing in a rapidly changing world.
Bachelor’s Degree Diploma (or other document confirming Bachelor’s Degree studies graduation) with the transcript of records, English language certificate (unless first level studies were taught in English).
The candidates are evaluated during a simple candidate profile analysis: all the candidates are initially required to submit a set of documents, based on which their relevance for the study is evaluated. The documents include: a curriculum vitae, motivational letter and legalized Bachelor’s Degree Diploma (or other document confirming Bachelor’s Degree studies graduation) with the transcript of records.
For more information about the enrolment process, please visit the International Students Office page:
www.iso.uni.lodz.pl
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The financing of the International Relations - specialization International Marketing program at the University of Lodz is primarily based on a combination of sources designed to make higher education accessible and sustainable. Tuition fees for international and domestic students are structured according to the university’s fee policy, which varies depending on the student’s country of origin, academic background, and specific program requirements. The standard tuition fee for international students enrolled in this specialization is established annually and is published on the university's official website, reflecting the need to cover faculty salaries, educational materials, administrative costs, and facilities maintenance.
In addition to tuition fees, students may have access to various financial aid options, including scholarships, grants, and bursaries offered by the university or external organizations. The University of Lodz provides merit-based scholarships for outstanding students, which can significantly reduce financial burdens. These scholarships are awarded based on academic achievement, extracurricular activities, or other criteria established by the university or partner organizations. Furthermore, students enrolled in the program might qualify for government or regional funding opportunities, including student loans or assistance programs designed to support higher education pursuits.
The university also participates in European Union programs such as Erasmus+, which facilitate student exchanges and internships abroad, often including financial support for participating students. For local students and those from less privileged backgrounds, the university offers a range of subsidies, partial fee waivers, or installment payment plans to ease the financial burden. The program’s financing is organized in compliance with national higher education policies, ensuring transparency and fairness in fee assessments and financial support distribution.
The university actively encourages prospective students to explore funding options early in the application process and provides detailed guidance on available financial aid programs and application procedures. Overall, the financing structure aims to promote equitable access to education while maintaining high academic standards, ensuring students can focus on their studies without undue financial stress.
The International Relations program with a specialization in International Marketing at the University of Lodz offers students a comprehensive education in global diplomatic and economic relations, with a particular focus on international marketing strategies and practices. The program is designed to prepare graduates for careers in international business, marketing management, diplomatic services, and multinational organizations. Students gain a solid foundation in international relations theories, international law, political science, and economics while developing specialized knowledge in marketing processes, consumer behavior, market research, and strategic communication on a global scale.
The curriculum combines theoretical courses with practical skills, ensuring students are proficient in analyzing international markets, conducting market research, managing cross-cultural communication, and developing marketing campaigns tailored to diverse global audiences. The program emphasizes multilingual abilities and intercultural competence, which are crucial for effective engagement in international markets. Students have opportunities to participate in internships, exchange programs, and collaborative projects with companies and institutions abroad, enhancing their practical skills and professional networks.
Faculty members are experienced academics and practitioners in the fields of international relations and marketing, providing mentorship and industry insights. The program is aligned with current global economic trends and prepares graduates to adapt to rapidly changing international environments. Career prospects for graduates include roles such as international marketing managers, international relations officers, export managers, market analysts, and diplomatic consultants. The program also supports students interested in pursuing postgraduate studies or research careers in related fields. Overall, this specialization aims to provide a multidisciplinary approach that combines political-economic understanding with advanced marketing competencies, fostering well-rounded professionals ready for the complexities of international markets.
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