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Description Contents Requirements Funding

The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.

You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is strong emphasis on practical application, with opportunities to develop your analytical and problem solving abilities through the use of case studies and marketing simulations.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Please note that for 2019 entry, the module information is subject to change.

Modules

Core

Marketing, Planning and Strategy (MAR7007-A)

International Business Environment (SIB7008-A)

Marketing Communications (MAR7008-A)

Consumer Behaviour (MAR7011-A)

Marketing Research: Theory and Practice (MAR7012-A)

Operations Management (OIM7023-A)

Strategic Management (SIB7010-A)

Entrepreneurship and Innovation (EAE7002-A)

Strategic Marketing (Simulation) (MAR7010-A)

International Marketing (MAR7006-A)

MSc Dissertation (MAL7012-E)

Option

Corporate and Social Responsibility (SIB7014-A)

Cross-Cultural Management (SIB7006-A)

International Business Strategy (SIB7009-A)

International Master's Summer School (MAL7004-A)

Research Methods (MAL7003-A)

International Business in Emerging Economies (SIB7011-A)

You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.

English language requirements:

If we need evidence of your proficiency in English, you will be required to achieve the following minimum scores in one of these recognised tests:
IELTS: 6.0 overall, with no more than one sub-test at 5.0 and no other sub-test below 5.5, and successful completion of an additional six week English pre-sessional course taught by the University of Bradford, which must be completed prior to the start of the course; or
IELTS: 6.5 overall, with no sub-test less than 5.5; or
Internet-based TOEFL: 94 overall, with minimum scores of Listening 17, Reading 18, Speaking 20, Writing 17); or
PTE-A (Pearson Test of English-Academic): 60 overall, with no sub-test less than 51.
Candidates who are not citizens of the European Union will also be subject to further requirements imposed by the government for the issue of a student visa. Please check the UK Home Office website for the most up-to-date information, as these requirements are subject to change.
If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details »