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The orientation taught in Geneva focuses on communication (with particular emphasis on organisational communication, scientific communication, political communication, etc.), information within the context of the web and the media (strategic information, communication strategy, web and social networking projects, information processing, web marketing, e-reputation), methodological tools and investigative methods. The programme is designed to respond to the needs of companies and organisations who recruit graduates interested in working in the information and communication sectors in an era of rapidly developing current and new media.
Career opportunities
The Master in Journalism and Communication leads to professional opportunities in many sectors, both in Switzerland and abroad, such as:
* Traditional professions in communication
* Communication professions in the digital context (i.e.: communication officer)
* Web and digitally-oriented professions
* Professions closely associated with journalism and the media
UNIGE Orientation: Information, Communication and the Media
Electives: communication, media and new media, 27 credits
Organisational communication and crisis communication; economics of the media and knowledge of its actors; web marketing, e-reputation; qualitative investigative methods, etc.
Required courses: dissertation and web projects, 42 credits
Dissertation; communication strategy, web and social networking projects
Electives, 21 to 27 credits
Information, communication and international organisations; economic and financial information and communication; community management and social networks; digital technologies; international journalism; Europe in the media; applied methods, media analysis and surveys, etc.