Description
Tourism is the fastest-growing industry in the business world. Our course provides a solid foundation in the theory and practice of tourism management and prepares you for a successful career within the tourism and leisure industry. In addition to industry-specific modules, our course options will enable you to develop a range of business skills applicable to the wider commercial market.
Duration: Six semesters/three years (Summer Fast Track option available)
Credits: 192 ECTS/140 CH
Start Dates: October, February, June, August
Locations: Barcelona, Munich, Geneva, Montreux
Teaching Language: English
Campus Exchange Programs: You can transfer to any of the four main campuses after any completed semester. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.
Double Degrees: When studying an undergraduate degree at European University you can also obtain:
- A second bachelors degree from Nichols College in the U.S.A. through our Dual BBA program with Nichols College;
- A second bachelors degree from Shinawatra International University in Thailand through our Dual BBA program with SIU.
Internships: EU has departments on each campus to help students procure internships.
This program will equip you with the skills to work for resorts, country clubs, international hotel chains, airlines, tour operators and restaurants, and across fields such as destination management, marketing, logistics, business conferences and product development.
The travel and tourism sector is the largest sector in the worlds economy and is short of good quality managers. Recent graduates from this course have gone onto roles such as:
- Business Travel Consultant
- Hotel Manager
- Meetings Venue Manager
- Events Coordinator
Many also start their own businesses in the sector including web-based tour operations, restaurants and events management companies.
Detailed Course Facts
Application deadline Admissions on a rolling basis. Tuition fee- EUR 4750 Semester (EEA)
- EUR 4750 Semester (Non-EEA)
For semesters one and two: 4,750 For semesters three to six; 5,750
Start date February,June,August,October 2015 Fall Semester: October 6, 2014 Spring Semester: February 2, 2015 Summer Semester 1: June 1, 2015 Summer Semester 2: August 3, 2015 Credits (ECTS) 192 ECTSCredits: 192 ECTS/140 CH
Duration full-time 36 months Languages Take an IELTS test- English
Course Content
This six-semester BA program prepares students to work in diverse sectors of the travel and tourism industry such as hotel management, event management, tour operations, resort management and convention management. It includes courses in recreational facilities management, tourist destination management, geography of tourism, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism.
LEARNING OBJECTIVES
- Show an appreciation of contemporary global issues and how they relate to the tourism and leisure industry.
- Plan and execute research projects and effectively communicate results at whatever level is appropriate to the audience.
YEAR ONE
FIRST SEMESTER (22 CH | 30 ECTS)
- BCO111 - Foundations of Business Management (3|4)
- BCO112 - Marketing Management (3|4)
- BCO113 - Writing Communication Skills (3|4)
- BCO114 - Accounting I (3|4)
- BCO115 - Micro Economics (3|4)
- BCO116 - Elementary Calculus (2|3)
- BCO117 - IT Software for Business (2|3)
- BCO118 - Environmental Sustainability (2|3)Seminars/Industrial Visits (1|1)
SECOND SEMESTER (22 CH | 30 ECTS)
- BCO121 - Ethics in Business (3|4)
- BCO122 - Oral Communication Skills (3|4)
- BCO123 - Accounting II (3|4)
- BCO124 - Macro Economics (3|4)
- BCO125 - Business Law (3|4)
- BCO126 - Mathematics of Finance (2|3)
- BCO127 - Applied Management Statistics (2|3)
- BCO128 - Advertising, Media & Branding (2|3)
- Seminars/Industrial Visits (1|1)
YEAR TWO
THIRD SEMESTER (21 CH | 30 ECTS)
- BCO211 - Strategic Marketing (3|4)
- BCO212 - Business Finance I (3|4)
- BCO213 - Human Resources Management (2|3)
- BCO214 - Production Management (2|3)
- BCO215 - Entrepreneurship & New Venture Creation (2|3)
- BCO216 - Management Information Systems (2|3)
- BCO217 - E-Business (2|3)
- BAT211 - Cross-Cultural Business Issues (2|3)
- BAT212 - The Business of Tourism (2|3)
- Seminars/Industrial Visits (1|1)
FOURTH SEMESTER (21 CH | 30 ECTS)
- BCO221 - Global Economics (3|4)
- BCO222 - Business Finance II (3|4)
- BCO223 - Social Media Marketing (2|3)
- BCO224 - Financial Markets (2|3)
- BCO225 - Consumer Behavior (2|3)
- BCO226 - Sales & Purchasing Management (2|3)
- BAT221 - Service Management (2|3)
- BAT222 - Event & Conference Management (2|3)
- BAT223 - Cultural Heritage (2|3)
- Seminars/Industrial Visits/Thesis Seminar (1|1)
YEAR THREE
FIFTH SEMESTER (21 CH | 30 ECTS)
- BCO311 - Global Business (3|4)
- BCO312 - Financial Statement Analysis (3|4)
- BCO313 - Negotiation (2|3)
- BCO314 - Small Business Management (2|3)
- BCO315 - Corporate Finance (2|3)
- BCO316 - Industrial Marketing (2|3)
- BAT311 - Tourism Marketing (2|3)
- BAT312 - Sustainable Tourism: Policies & Ethics (2|3)
- BAT313 - Hospitality Management (2|3)
- Seminars/Industrial Visits/Thesis Seminar (1|1)
SIXTH SEMESTER (21 CH | 30 ECTS)
- BCO321 - Strategic Management (3|4)
- BCO322 - Budgeting & Control (3|4)
- BCO323 - Organizational Communication (2|3)
- BCO324 - Cases in Marketing (2|3)
- BAT321 - Cases in Tourism (2|3)
- BAT322 - International Operations Management(2|3)
- BAT323 - Financial Management in Tourism (2|3)
- BAT324 - Quality Management (2|3)
- BAT325 - Leisure & Recreational Management (2|3)
- Thesis Seminar (1|1)
- Final Case: Marketing (3|3)
- Final Case: Leisure & Tourism (3|3)
- Thesis (6|6)
Audience
English Language Requirements
IELTS band : 6 TOEFL paper-based test score : 550 TOEFL iBT® test : 80
To study at this university, you have to speak English. We advice you to
take an IELTS test.Requirements
Diploma
A diploma from an accredited secondary school equivalent to:
- Certification from an accredited secondary school; High School Degree; Baccalauréat; Maturité Fédérale; Deutsches Abitur; A-levels; Bachillerato or equivalent.
English Requirements
Unless you are a native English speaker, you must submit a certificate of English proficiency:
- TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476
- IELTS score 6.0
- Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
- EU's internal English exam
Recommendations
Submit 2 letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.
Work Experience
No work experience is required.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Related Scholarships*
- Academic Excellence Scholarship
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
- Alumni Study Travel Fund
Scholarships for students who are already attending the University of Reading.
- Amsterdam Merit Scholarships
The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than European University.
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