Lifestyle Transformation Design is an innovative and forward-thinking program offered by Rotterdam University of Applied Sciences, dedicated to equipping students with the skills and knowledge necessary to develop sustainable and impactful solutions for individual and community well-being. This interdisciplinary program focuses on the principles of design, health, and social innovation, enabling students to create transformative strategies that promote a healthier and more sustainable lifestyle. Throughout the course, students engage in hands-on projects, collaborating with real-world clients and stakeholders to address contemporary challenges related to lifestyle, such as wellness, nutrition, physical activity, mental health, and social cohesion. The curriculum is designed to foster creativity, critical thinking, and entrepreneurial mindset, empowering students to become change-makers in the field of lifestyle transformation. Emphasizing a holistic approach, the program combines theoretical knowledge with practical application, encouraging experimentation and iterative development of innovative concepts. Students explore various tools and methodologies, including user-centered design, behavioral change theories, and digital technologies, to craft personalized and scalable solutions. The program prepares graduates for diverse careers in health promotion, social innovation, community development, and consultancy, where they can lead initiatives that improve quality of life and contribute to societal sustainability. By integrating contemporary scientific research with real-world practice, Lifestyle Transformation Design at Rotterdam University aims to shape professionals who are adept at creating meaningful and lasting impact through innovative design strategies. The program offers a dynamic learning environment, with opportunities for international collaboration, internships, and participation in projects that address global and local lifestyle issues. Graduates are equipped to advocate for healthier lifestyles and to implement innovative solutions that align with future societal needs, making a positive difference in people’s lives and the environment.
What will you learn at the academy?
You will develop the capacity to design visually innovative or market-oriented concepts drawing on your own artistic vision, and to create striking visual images. You will also learn and recognise the essential styles and currents in culture, art and design. You are interested in both historical contexts as well as in the current developments in your field, and you know how to apply your knowledge appropriately in practical projects. To this end, you will expand your knowledge and skills in the area of presentation techniques, photography, digital media and materials. You will also gain an understanding and skills in the areas of art and design, marketing and societal developments.
The study programme will start by looking at the subjects that are essential for the profession, such as social identity, cultural currents, the era we live in, the consumer society, market forces, and societal developments. You will then start to develop your own profile in the profession by applying what you have learned and the skills that you have acquired to specific areas such as consumer groups, communications, branding, market strategies and concept development. After an internship you can do a minor to help deepen your understanding of what your profession entails, and will then complete your study programme.
The broad orientation of this particular study programme prepares you for an overarching position, managing multidisciplinary projects, giving them a cutting edge in their field. To be able to do this, you need to be a valuable designer with a wide body of knowledge of market trends and society. You will also have sensitive antennae for future values and a clear vision for the right use of visuals.
Program requirements for the Bachelor's degree in Lifestyle Transformation Design at Rotterdam University of Applied Sciences typically include a combination of academic prerequisites, language proficiency, portfolio submission, and interview or selection procedures. Applicants are generally expected to have completed secondary education equivalent to the Dutch VWO, HAVO, or MBO level 4 qualifications, demonstrating readiness for higher professional education. Proficiency in English is essential; therefore, applicants must provide proof of their language skills through standardized tests such as IELTS (minimum score of 6.0), TOEFL (minimum score of 80), or other accepted certificates, unless they have completed prior education in English. A compelling portfolio showcasing creativity, design thinking, and relevant project experience is usually required, allowing admissions committees to assess an applicant's motivation, artistic skills, and potential to succeed in the program.
Furthermore, applicants might need to submit a motivation letter explaining their interest in lifestyle transformation, sustainable design, and personal development, highlighting their ideas, aspirations, and how they align with the program's objectives. Some selection procedures may include an interview, either in person or online, to evaluate the applicant's communication skills, motivation, and understanding of the field. Additional criteria could include prior education in visual arts, design, or related disciplines, although the program aims to attract a diverse range of students with an innovative mindset. No specific GPA or test score benchmarks are publicly specified, suggesting a holistic review process. Applicants are advised to check the official university website or contact admissions directly for the most accurate and detailed application requirements, including deadlines and any additional documents needed.
The Lifestyle Transformation Design bachelor's degree program at Rotterdam University of Applied Sciences offers various financing options for prospective students. Tuition fees for international students are set annually and can vary depending on the nationality and specific agreements. For students residing in the European Union, tuition fees are generally lower, aligning with the university's policy to promote accessible education within the EU. Non-EU students often pay higher tuition fees, which are detailed on the university's official website and may be revised each academic year.
In addition to the basic tuition fees, students should consider additional costs such as accommodation, study materials, insurance, and personal expenses, which can significantly affect the overall cost of studies. Rotterdam UAS provides guidance and support to students seeking financial assistance through scholarships, grants, and student loans. These funding options are available for both Dutch and international students, with specific criteria and application procedures outlined on the university’s financial aid webpage.
Dutch students and residents may also qualify for government loans and subsidies, such as the Dienst Uitvoering Onderwijs (DUO) system, which offers student finance options, including loans and grants, to eligible students. International students are encouraged to explore funding opportunities in their home countries, as some governments and private organizations offer scholarships or financial support for students pursuing international degrees in the Netherlands.
The university also offers information sessions and counseling services to help students plan their finances effectively throughout the course duration. It is recommended that students budget carefully and apply for financial aid early, as competition for scholarships can be intense. The university's official website provides updated and comprehensive information on tuition fees, funding opportunities, application deadlines, and financial planning resources to ensure students are well-informed and prepared for their studies.
Lifestyle Transformation Design is a forward-thinking master's program offered at the Rotterdam University of Applied Sciences, aimed at equipping students with the skills to develop innovative solutions that enhance quality of life and address contemporary societal challenges. This multidisciplinary program focuses on understanding the complex interplay between lifestyle choices, social behaviors, technological advancements, and environmental sustainability. Students are trained to approach design problems with a holistic perspective, integrating concepts from health, well-being, psychology, and sustainable development to create impactful lifestyle interventions.
The curriculum combines theoretical knowledge with practical application, enabling students to work on real-world projects in collaboration with industry partners, municipalities, and non-profit organizations. Courses cover subjects such as behavioral change, innovative design thinking, sustainability strategies, project management, and user-centered design. The program emphasizes a hands-on approach, encouraging experimentation and iteration to develop tangible and scalable solutions that can positively influence individual and community lifestyles.
Throughout their studies, students gain proficiency in various design tools and methodologies, including ethnography, co-creation, prototyping, and digital technologies. The program also promotes an entrepreneurial mindset, guiding students through the process of turning their innovative ideas into viable social enterprises or products that contribute to healthier and more sustainable lifestyles.
Career prospects for graduates of Lifestyle Transformation Design are diverse, spanning roles in consultancy firms, social enterprises, governmental agencies, and health organizations, where they can contribute to policy making, product development, and community initiatives. The program prepares students to become reflective practitioners and change agents capable of addressing future societal challenges through design-led solutions.
The Rotterdam University of Applied Sciences prioritizes a collaborative learning environment, with workshops, seminars, and project-based activities fostering teamwork and professional skills. The program also encourages international exchanges and networking to broaden students' perspectives and foster global solutions for lifestyle transformation.
In summary, Lifestyle Transformation Design at Rotterdam University of Applied Sciences offers a comprehensive, innovative, and practice-oriented education, aiming to develop the next generation of designers and social innovators committed to improving lifestyles in a sustainable manner. The focus on creativity, sustainability, societal impact, and professional development makes this master's program an excellent choice for students passionate about making a meaningful difference in society through design.