Management with Marketing

Management with Marketing at the International Business School Budapest is a comprehensive undergraduate program designed to equip students with essential knowledge and practical skills in the fields of management and marketing. This program aims to develop future business leaders capable of navigating the complex global marketplace by combining theoretical foundations with real-world applications. Throughout their studies, students will explore core areas such as strategic management, organizational behavior, digital marketing, consumer psychology, market research, and brand management. The curriculum emphasizes critical thinking, effective communication, and innovative problem-solving, ensuring graduates are well-prepared for diverse roles in the business world. Additionally, the program offers opportunities for internships, collaborative projects, and interaction with industry professionals, fostering a practical understanding of contemporary business challenges. The faculty brings a wealth of academic expertise and industry experience, providing mentorship and up-to-date insights into the dynamic fields of management and marketing. Students also benefit from state-of-the-art facilities and a vibrant campus environment that encourages networking and personal development. By completing this program, graduates will be equipped to pursue careers in marketing management, brand development, product management, sales, consultancy, and other leadership positions within various industries. They will also possess a solid foundation for future academic pursuits or entrepreneurial ventures. The Management with Marketing program at IBUS Budapest is committed to nurturing innovative thinkers and ethical practitioners who can contribute positively to society and the global economy. With a focus on internationalization, students have opportunities to engage in international exchange programs, further enhancing their global perspective. Overall, this program offers a dynamic and rigorous educational experience designed to shape versatile and competent professionals ready to succeed in the fast-paced world of international business.

This is a specialisation of the Management programme.

We give considerable importance to increasing students' employability skills. IBS has set up SIDE (Skills Identification Development Exhibition), that enhances and develops the skills which are most demandable in the job arena to ensure that our graduates have an advantage over others in job applications.

The Management with Marketing program at the International Business School Budapest is designed to provide students with comprehensive knowledge and practical skills in management principles combined with marketing strategies. Students are expected to complete a combination of core courses, elective courses, and practical training modules to meet the graduation requirements. The core curriculum covers fundamental topics such as organizational management, strategic planning, marketing communications, consumer behavior, digital marketing, and international business environment. In addition to theoretical coursework, students participate in case studies, group projects, and simulations to develop analytical and decision-making skills. The program emphasizes the importance of cross-cultural understanding and entrepreneurial thinking, preparing graduates for leadership roles in diverse business environments. To qualify for graduation, students must also complete internships or industry placements, gaining real-world experience that complements their academic learning. Language proficiency requirements may include coursework in business communication and professional presentation skills. Students are encouraged to engage in extracurricular activities, seminars, and workshops to expand their professional network and stay updated with current industry trends. The program is structured to ensure that graduates acquire a balanced mix of technical knowledge and soft skills, such as communication, teamwork, and problem-solving. Research opportunities are available through faculty-led projects focused on marketing innovation and management strategies. Overall, the Management with Marketing degree aims to produce competent, innovative, and ethically responsible professionals ready to excel in the competitive global marketplace.

The management with marketing program at the International Business School at Budapest offers a comprehensive approach to financing education that emphasizes affordability and flexible options for students. Tuition fees for this program are structured to accommodate a diverse student body, with competitive rates compared to similar programs within Hungary and the broader Central European region. International students are also eligible for various scholarship opportunities, designed to support academic excellence and financial need. These scholarships may cover partial or full tuition fees and are awarded based on merit, entrance exam results, or financial circumstances.

In addition to scholarships, students can explore state-provided financial aid programs, which may include student loans, grants, or subsidies facilitated through Hungarian education authorities or international funding agencies. The university itself offers flexible payment plans that allow students to pay tuition fees in installments over the duration of their studies, easing the financial burden and making it possible for a wider range of applicants to enroll.

Part-time work opportunities are available for students during their studies, both on and off-campus, enabling them to gain practical experience and supplement their income. The local economy in Budapest provides additional opportunities for part-time employment, internships, and cooperative education programs, which can enhance students’ practical skills and employability after graduation.

Financial planning advice and counseling services are available through the university’s student support offices, guiding students through application processes for scholarships, loans, and work permits where applicable. The program’s financing options are designed to ensure that financial barriers do not prevent talented students from pursuing a degree in management with marketing, thereby supporting the university’s mission to foster an inclusive, diverse academic community. Overall, the combination of competitive tuition rates, scholarship opportunities, flexible payment options, and access to part-time work contribute to a financially accessible educational experience for enrolled students.

The Management with Marketing program at the International Business School (IBS) Budapest is designed to equip students with a comprehensive understanding of the core principles of management and marketing within a global business environment. The curriculum combines theoretical knowledge with practical skills, ensuring that graduates are well-prepared to meet the challenges of the modern corporate world. The program covers essential topics such as strategic management, organizational behavior, digital marketing, consumer behavior, and international business strategies. Students engage in case studies, project work, and internship opportunities, fostering real-world experience and enhancing their employability.

IBS Budapest’s approach emphasizes a student-centered learning environment supported by small class sizes, personalized mentorship, and international faculty expertise. The program also encourages entrepreneurial thinking and innovation, preparing students to develop and implement effective marketing strategies and to lead organizations confidently. Through collaboration with local and international businesses, students gain insights into diverse markets and cultural contexts, which is vital in today’s interconnected economy. The program’s structure typically includes core courses, elective modules, a final project or thesis, and opportunities for study abroad or internships abroad, enriching the educational experience.

Graduates of the Management with Marketing program at IBS Budapest find careers in marketing management, brand management, sales, advertising, market research, and strategic planning across various industries. The program’s strong emphasis on practical skills, international perspective, and leadership development makes alumni competitive in the global job market. Additionally, the university’s strong network of corporate partners enhances internship and employment prospects for students. The program is suitable for individuals passionate about understanding consumer psychology, developing innovative marketing campaigns, and leading organizations in competitive markets. Overall, the Management with Marketing program at IBS Budapest offers a dynamic and engaging learning environment geared towards developing skilled professionals capable of thriving in diverse business settings worldwide.