Marketing

Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or online, marketing is an integral part of business. Career opportunities in marketing are quite extensive and diversified. Many marketing positions give a considerable amount of discretion to people early in their careers. A marketing career is excellent preparation for a path to top management positions which are responsible for creating and guiding the messaging in all types of organizations.

Marketing offers career opportunities for people with varying educational backgrounds. A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly necessary for marketing research, marketing consulting, brand management, senior management and industrial sales positions. Frequently, marketing consultants, marketing research directors, and marketing professors have earned Ph.D. degrees in marketing or related subjects.

The Marketing major provides students the opportunity to develop skills that enable them to function in different marketing roles while working closely and effectively with other business functions. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.

Required Courses
(9 credits)

Electives
(12 credits)

CURRENT HIGH SCHOOL STUDENTS SHOULD PROVIDE:

1. Online Application for Undergraduate Admission
2. Nonrefundable $70 application fee, payable online by credit card
3. Self-Reported Academic Record (SRAR)
   • You may start the SRAR any time
   • You may submit it after submitting an application for undergraduate admission
4. SAT or ACT (with writing) scores submitted directly from the testing agency
5. If you took any college courses at any two- or four-year colleges, please submit official transcripts

STUDENTS WHO HAVE ALREADY GRADUATED FROM HIGH SCHOOL SHOULD PROVIDE:

1. Online Application for Undergraduate Admission
2. Nonrefundable $70 application fee, payable online by credit card
3. Final official high school transcript showing all courses with final grades in grades 9-12:
   • Transcripts must show a date of graduation; or
   • GED or equivalency diploma holders must submit test results or equivalent as well as transcripts from any high school attended
4. College transcripts if you took any college courses at a two- or four-year college
5. SAT or ACT scores (with writing) only if you graduated from high school less than two years ago and will not have at least 12 college credits completed by the application due date
6. Pharmacy College Admissions Test (PCAT) for transfer applicants to the Ernest Mario School of Pharmacy.

STUDENTS WHO ARE ATTENDING OR HAVE ATTENDED SCHOOL OUTSIDE THE USA must submit the appropriate credentials listed above, plus the following:

• Official academic credentials/examination results specific to the education system of your high school
• English Proficiency Exam scores when your secondary schooling has been in a country where English is not the principal language of instruction

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Scholarships

• Merit-based awards
• National Merit Scholarships/College Sponsored Merit Award