Marketing

The Bachelor of Business Administration in Marketing at Qatar University is a comprehensive undergraduate program designed to equip students with a solid foundation in the principles and practices of marketing within the dynamic global business environment. This program aims to develop students’ analytical, strategic, and creative skills essential for a successful career in various marketing domains, including digital marketing, market research, branding, advertising, and sales management. The curriculum combines core business courses with specialized marketing modules, providing an integrated learning experience that emphasizes both theory and practical application. Students will explore fundamental topics such as consumer behavior, marketing research, strategic marketing management, digital marketing strategies, and international marketing. The program also encourages the development of critical thinking, effective communication, and data analysis skills to prepare graduates to excel in competitive markets. In addition to coursework, students have opportunities for internships and projects with local and international companies, fostering real-world experience and professional networking. The faculty members are experienced researchers and practitioners who employ innovative teaching methods, case studies, and industry collaborations to enhance learning outcomes. Graduates of the program are well-prepared to pursue careers in marketing management, brand development, market analysis, advertising, and sales, or to continue their studies at advanced levels. The program is aligned with Qatar’s national development goals, emphasizing innovation, entrepreneurship, and sustainable business practices. Overall, the Bachelor of Business Administration in Marketing at Qatar University offers students a robust educational foundation, practical skills, and industry insights necessary to thrive in the evolving field of marketing and contribute to Qatar’s vibrant economic landscape.

The program offers two different tracks: a thesis track and a non-thesis track. The thesis track aims at developing and enhancing the research skills of students through coursework as well as completing a research thesis. On the other hand, the non-thesis track focuses on equipping students with more practical skills to operate the marketing function of a wide range of organizations across multiple industries. Also, the program offers a concentration in sport marketing for both tracks.

A minimum of 30 credit hours are required to complete the Master of Science in Marketing including the following:
•    A minimum of 12 credit hours in the Major Requirements package
•    A minimum of 9 credit hours from the Major Electives package
•    A minimum of 9 credit hours in requirements for Thesis or Non-Thesis option as detailed below:

- Non-Thesis Track:
•    A minimum of additional 3 credit hours from the Marketing Electives sub-package.
•    A minimum of 6 credit hours in the Project requirements package.

- Thesis Track:
•    A minimum of 9 credit hours in the Thesis requirements package.

Program Requirements

All applicants to the Master of Science in Marketing program must meet the admission requirements to Master programs as stipulated by the QU Admission Policy as well as the following requirements to be considered for admission to Qatar University:

1. Completed a Bachelor Degree or a higher level degree with a minimum cumulative GPA of 2.80 out of 4.0 or its equivalent from a higher education institution accredited by an international accrediting association or by the Ministry of Higher Education or equivalent authority in the country where the institution is affiliated.
2. Achieved a minimum score of 520 on the paper-based TOEFL or equivalent, taken within two years of the start of the intended semester of admission OR earned a previous degree from an accredited institution of higher education in a Program where English was the language of instruction. Applicants are encouraged to submit standardized test scores, where available, in support of their application.
3. Demonstrate a satisfactory performance in a personal interview.
4. Demonstrate a satisfactory performance in writing a short essay after the personal interview.

The financing studies for the Bachelor of Business Administration in Marketing at Qatar University are designed to support students throughout their academic journey by providing comprehensive financial aid options, scholarships, and flexible payment plans. Qatar University offers a range of scholarships for both local and international students based on academic merit, financial need, and other criteria. These scholarships may cover tuition fees partially or fully, thereby reducing the financial burden on students and enabling access to quality education in marketing. Additionally, the university partners with government agencies and private sector organizations to offer targeted funding opportunities, internships, and sponsorship programs aimed at cultivating the next generation of marketing professionals. Students are encouraged to apply for the university’s financial aid programs early in their application process to maximize their chances of receiving support. The university’s financial services department provides personalized guidance to help students understand their options, complete necessary documentation, and plan their finances effectively. Flexible payment plans are also available to accommodate students’ economic situations, allowing installments over the semester or academic year. Scholarships are renewed annually based on academic performance and fulfillment of specific eligibility criteria, promoting continued excellence among students. Moreover, students can access various external scholarships from international organizations and Qatar-based foundations, further easing financial constraints. The university is committed to fostering an inclusive educational environment by ensuring that financial status does not impede deserving students from pursuing their studies in marketing. By combining institutional scholarships, external funding opportunities, and flexible payment schemes, Qatar University aims to make marketing education accessible and affordable, thereby supporting the development of skilled marketing professionals who can contribute to Qatar’s economic diversification and growth initiatives.

The Bachelor of Business Administration in Marketing at Qatar University is a comprehensive undergraduate program designed to prepare students for dynamic careers in the marketing industry. The program covers fundamental and advanced topics related to marketing principles, consumer behavior, market research, advertising, digital marketing, and strategic marketing management. Emphasizing both theoretical knowledge and practical skills, the curriculum aims to equip students with the ability to analyze market trends, develop marketing strategies, and utilize modern tools and technologies essential for successful marketing campaigns.

Students will have opportunities to engage in experiential learning through internships, projects, and case studies that reflect real-world marketing challenges. The program also incorporates courses on international marketing, marketing ethics, and the impact of cultural considerations on marketing practices, preparing graduates for roles in diverse business environments. Faculty members are experienced academics and industry professionals who bring a combination of scholarly expertise and practical insights to the classroom.

The degree is structured to foster critical thinking, creativity, and communication skills, essential for effective marketing professionals. Graduates of the program can pursue careers in various sectors, including consumer goods, retail, advertising, digital media, and corporate marketing departments. The program also provides a solid foundation for those interested in pursuing postgraduate studies in marketing or related fields.

Qatar University’s Centre of Excellence in Marketing provides resources, research opportunities, and partnerships with industry stakeholders to enhance students' learning experience and career prospects. The program is accredited by relevant professional bodies and aligns closely with current industry standards and future trends. Overall, the Bachelor of Business Administration in Marketing at Qatar University offers a rigorous, engaging, and industry-relevant education designed to produce competent marketing professionals ready to contribute to Qatar’s and the global economy.