Media and Convergence Management (MCM)

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A program designed to fit the demands of our times
In the era of globalization, new competencies are required to successfully manage companies in the media and media-related sectors. Thus, the Master degree program MEDIA AND CONVERGENCE MANAGEMENT is designed to provide students with valuable competencies that enable them to function as mediators, connecting different areas of expertise, such as organizational communication, media economics and management, marketing, advertising, consumer behavior and engineering. They will be taught to respond to the specifics of the media industry e.g., as to value creation -, learning to apply the conveyed know-how in order to optimize processes and business relations.

Students attending this interdisciplinary master program should be made aware of the mechanisms triggering those far-reaching changes, such as social developments, convergence, globalization in the media sector as well as alterations in political and legal frameworks. Implications will also be discussed from the perspective of consumers and users, who are affected by changes in management processes, both strategic and operative. With regard to technical and technological developments, trends of convergence demand students to get insights into this area to comprehend and evaluate future trends, their potentials and consequences.

A program designed to fit the demands of our times
In the era of globalization, new competencies are required to successfully manage companies in the both media and related sectors. Thus, the Master degree program MEDIA AND CONVERGENCE MANAGEMENT is designed to provide students with valuable competencies that enable them to function as mediators, connecting different areas of expertise, such as organizational communication, media economics and management, marketing, advertising, consumer behavior and engineering. They will be taught to respond to the specifics of the media industry e.g., as to value creation -, learning to apply the conveyed know-how in order to optimize processes and business relations. Students attending this interdisciplinary master program should be made aware of the mechanisms triggering those far-reaching changes, such as social developments, convergence, globalization in the media sector as well as alterations in political and legal frameworks. Implications will also be discussed from the perspective of consumers and users, who are affected by changes in management processes, both strategic and operative. With regard to technical and technological developments, trends of convergence demand students to get insights into this area to comprehend and evaluate future trends, their potentials and consequences.

Audience

students with BA degrees or higher

Lecturers

diverse class types (courses, seminars, excursions, lectures)

* A letter of motivation in English, in which the applicant describes why they want to enroll for the Masters Degree Program in MEDIA AND CONVERGENCE MANAGEMENT. [NAME_Motivation Letter]* An updated CV in English, which must include information on: the applicant's education, mother tongue(s) and foreign language skills. [NAME_CV]* A certificate documenting the completion of a higher education program, alluding to applicants eligibility in terms their previous study focus (referred to in the following as an undergraduate degree program). [NAME_Higher education; in case there are more, please number files consecutively]* A transcript of grades, listing all examinations passed within the undergraduate degree program. [NAME_record undergraduate degree]* A certificate proofing the applicants English language proficiency. [NAME_Proof of English; in case a semester spent abroad, the transcript issued by the partner university needs to be attached as well; if classes in English were attended, they should be highlighed] English Language Requirements IELTS band: 7 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 60 (Grade C) TOEFL paper-based test score : 550 TOEFL iBT® test: 100 Work Experience No work experience is required. BA in economics, media communications or technical sciencesEnglish language skills (Level C1) Technological Requirements basic knowledge in the areas of media communications and economics; technical knowledge is of advantage

program offered by the Alpen-Adria Universität Klagenfurt

Accreditation

classes can be accredited for programs with economic, media communications and technical background