Political Communication

Political Communication at Dublin City University offers a comprehensive and rigorous exploration of the interaction between politics, media, and society. This programme is designed to equip students with a deep understanding of how political messages are crafted, disseminated, and received in contemporary society. Through a multidisciplinary approach, students will examine the role of traditional and new media in shaping public opinion, influencing governance, and supporting democratic processes. The curriculum covers key areas such as political journalism, campaign communication, media analysis, public relations, digital communication strategies, and the ethical considerations involved in political messaging. Students will also develop critical skills in media literacy, data analysis, and strategic communication planning, preparing them for careers in political consulting, media organizations, government agencies, and NGOs. The programme emphasizes practical experience through workshops, internships, and project work, enabling students to apply theoretical knowledge to real-world scenarios. Faculty members are experts in political science, communication, and media studies, providing students with mentorship and insights gained from their research and professional practice. By the end of the programme, graduates will be proficient in analyzing political communication processes, designing effective communication campaigns, and understanding the impact of digital technologies on political engagement. The programme fosters a dynamic learning environment that encourages critical thinking, innovation, and ethical responsibility, essential qualities in today’s fast-changing media landscape. Dublin City University’s strong connections with industry leaders and policymakers provide valuable networking opportunities and pathways to employment across the political and media sectors. Whether students aim to pursue careers in political campaigning, media production, public relations, or further academic research, this programme provides a solid foundation for success in the diverse and evolving field of political communication.

Programme

• To provide students with a conceptual framework to understand the evolution, practice and terminology of political communication;
• To examine the relationship between the media, politics and the public;
• To provide an understanding of how political and public communication informs and sustains democracy and the distribution of power in both national and international contexts;
• To acquire the ability to undertake and communicate original research;

General Entry Requirements

Applicants will normally have an honours primary degree or equivalent (2:2) but appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree in accordance with the relevant regulations of the University. Interviews may be held.

International Applications

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language.

Dublin City University is proud to award merit-based scholarships to high achieving students who enter the Faculty of Engineering and Computing and the Faculty of Humanities and Social Sciences for the 2016/17 academic year. These scholarships are available to Indian applicants only and are based on academic merit to those who have a Full Offer. 

The Faculties also award scholarships of €1,000 to high achievers entering Masters and Bachelor programmes who are ranked by academic achievement. 

The Bachelor of Arts in Political Communication at Dublin City University offers students a comprehensive understanding of the role of communication within political processes and institutions. This programme is designed to equip students with the critical skills and knowledge necessary to analyze and engage with the political landscape through various communication channels. Covering a broad range of topics, the course explores the history and theories of political communication, the role of the media in politics, and the impact of digital technologies on political engagement. Students will examine case studies of political campaigns, media strategies, and public diplomacy, gaining insights into how political messages are crafted and disseminated across different platforms.

Throughout the programme, students develop essential skills in media analysis, public speaking, research, and digital literacy. The curriculum emphasizes practical experience, providing opportunities for internships, media production, and engagement with real-world political issues. The programme encourages critical thinking and analytical skills, enabling graduates to evaluate media content and social discourse critically. Graduates of the course are well-prepared for careers in political consultancy, media and journalism, public relations, governmental and non-governmental organizations, and further academic research. The course also fosters an understanding of ethical considerations and the responsibilities associated with political communication.

The structure of the degree combines lectures, seminars, workshops, and independent research, supported by experienced faculty members with expertise in political science, communication, journalism, and media studies. The programme benefits from Dublin City University’s strategic location in Ireland’s capital, providing students with access to a vibrant political environment, media outlets, and a network of professionals in the field. Students are encouraged to participate in events, debates, and activities that enhance their practical knowledge and professional development. Overall, the BA in Political Communication aims to produce informed, skilled, and reflective professionals ready to meet the challenges of modern political and media landscapes.