BA (Hons) Public Relations

Public Relations at Bournemouth University offers a comprehensive undergraduate degree designed to equip students with the skills, knowledge, and practical experience necessary to excel in the dynamic field of communication and media relations. This program emphasizes industry-relevant content, combining theoretical frameworks with real-world applications to prepare graduates for diverse roles within public relations agencies, corporate communications departments, non-profit organizations, and government institutions. Students will explore key areas such as strategic communication, reputation management, media relations, digital communication, crisis management, and ethical considerations in public relations practice. The curriculum is designed to foster critical thinking, creativity, and problem-solving abilities, enabling students to develop compelling communication strategies tailored to various audiences and platforms.

Throughout the course, students benefit from the university’s strong industry links and partnerships, which facilitate internships, live projects, and networking opportunities with leading organizations in the sector. This practical approach helps students to build a professional portfolio and gain valuable insights into the latest industry trends and technologies. The programme also emphasizes the importance of digital literacy, ensuring graduates are proficient in using social media, data analytics, and multimedia tools to enhance communication effectiveness.

In addition to core modules, students are encouraged to undertake electives that align with their career interests, whether in digital marketing, media production, or corporate communication. The program also includes skills workshops, team projects, and guest lectures from industry experts, all designed to enhance employability and professional development. Graduates of this programme will be well-prepared to enter the competitive field of public relations, equipped with a solid foundation of academic knowledge and practical skills to adapt to the evolving media landscape. The Bournemouth University Public Relations undergraduate course aims to produce responsible communicators capable of making a positive impact within their organizations and society at large.

Overview of the Public Relations Programme at Bournemouth University

The Public Relations programme at Bournemouth University is designed to equip students with the essential knowledge, practical skills, and strategic understanding necessary for successful communication careers in the dynamic field of public relations. Throughout the course, students will explore the core principles of effective communication, reputation management, media relations, and strategic planning, preparing them to meet the challenges of a rapidly evolving media landscape.

The programme covers a broad range of topics including the principles of public relations, ethical considerations, crisis communication, digital and social media strategies, content creation, and stakeholder engagement. Students will learn how to develop and implement comprehensive PR campaigns, assess media coverage, and measure the impact of their communication efforts. Emphasis is placed on developing both written and verbal communication skills, critical thinking, and the ability to adapt messaging to different audiences and platforms.

Academic modules are complemented by practical experiences such as workshops, case studies, and internships, enabling students to apply theoretical knowledge in real-world scenarios. Bournemouth University’s strong industry links and emphasis on experiential learning mean that students have opportunities to collaborate with professional organizations, participate in live projects, and build a portfolio of work that demonstrates their abilities.

The programme also explores emerging trends in public relations, including digital analytics, influencer marketing, and integrated communication strategies. Students are encouraged to think creatively, ethically, and strategically to effectively manage an organization’s reputation and build positive community relationships.

Graduates of the Public Relations programme at Bournemouth University are well-prepared for careers in communication agencies, corporate communication departments, non-profit organizations, government bodies, and media outlets. They acquire the skills and confidence to pursue roles such as PR officer, communications manager, media liaison, event coordinator, and digital content strategist.

Throughout their studies, students benefit from Bournemouth University’s modern facilities, experienced faculty, and a supportive learning environment. The programme’s blend of academic rigor and practical application ensures that graduates are equipped to thrive in the competitive field of public relations and make meaningful contributions to their organizations and society as a whole.

A minimum of 120 credits must be completed to achieve the Bachelor's degree in Public Relations at Bournemouth University. The program is designed to provide students with a comprehensive understanding of the principles and practices of public relations, communication strategies, and media management. The curriculum includes core modules such as Introduction to Public Relations, Media and Communication, Strategic Communication, and Digital Media Strategies. Students are also required to undertake a practical placement or work-related activity to gain real-world experience. Assessment methods vary and include essays, presentations, group projects, and examinations, ensuring students develop both theoretical knowledge and practical skills. To successfully graduate, students must achieve a passing grade in all core modules and complete a final year research project that demonstrates their ability to analyze and apply public relations concepts in real-world scenarios. Additional entry requirements for prospective students include a relevant secondary education qualification, such as A-levels or equivalent, with preferred grades specified by the university. The program encourages active participation in extracurricular activities related to media and communication to enhance employability. Throughout the course, students benefit from access to state-of-the-art facilities, including media labs and industry-standard software, as well as opportunities to attend guest lectures and industry seminars. Support services are available to assist students with academic development, career planning, and personal well-being. The degree aims to equip graduates with the necessary skills for employment in various sectors, including corporate communication, media agencies, non-governmental organizations, and public sector organizations. Upon completion, students will be able to critically analyze media messages, develop strategic communication plans, utilize digital tools effectively, and manage relationships with diverse audiences. The program's flexibility allows students to tailor aspects of their studies to suit specific interests within the field of public relations through elective modules and optional projects. Overall, the degree prepares students for dynamic careers in public relations, offering a balanced mix of theoretical foundation, practical application, and professional development opportunities.

The Bournemouth University offers various financing options for students enrolled in the Public Relations degree program to support their academic journey and alleviate financial burdens. Prospective students can explore a range of scholarships, bursaries, and financial aid opportunities designed to recognize academic achievement, encourage diversity, and support students from different backgrounds. The university provides information on undergraduate and postgraduate funding, including merit-based scholarships for outstanding applicants and need-based bursaries to assist students with financial difficulties. Additionally, Bournemouth University participates in government-sponsored student loan schemes, allowing eligible students to access affordable financing to cover tuition fees and living expenses. International students have access to specific scholarships and funding opportunities aimed at supporting their studies in the UK, although eligibility criteria vary. The university also offers part-time employment opportunities both on and off-campus, enabling students to supplement their income while gaining valuable work experience in the field of public relations and communications. Students are encouraged to research and apply early for financial aid to maximize their options and ensure a smooth academic experience. It’s recommended for applicants to consult the university’s official financial aid office or website for comprehensive information about application procedures, deadlines, and eligibility requirements. Bournemouth University is committed to supporting students financially throughout their academic programs and provides clear guidance to help them navigate the available resources effectively.

Public Relations at Bournemouth University offers a comprehensive undergraduate education designed to prepare students for dynamic careers in communication, media, and strategic public engagement. The program focuses on developing a deep understanding of the principles and practices of effective communication management within various organizational contexts, including corporate, nonprofit, government, and media sectors. Students are introduced to core topics such as media relations, crisis communication, digital PR, branding, stakeholder engagement, and corporate social responsibility. The curriculum combines theoretical knowledge with practical skills, allowing students to gain hands-on experience through internships, live projects, and collaboration with industry partners.

Throughout the course, students learn to craft compelling narratives, manage media relationships, and utilize modern digital tools to promote organizational messages and enhance public perception. The program emphasizes ethical considerations and strategic planning, ensuring graduates are capable of operating responsibly and effectively in diverse communication environments. Bournemouth University's strong links with media organizations, PR agencies, and corporate partners provide students with valuable opportunities for industry engagement, networking, and employment after graduation.

The university's faculty comprises experienced professionals and academics who bring real-world insights into the classroom, fostering an environment of active learning and critical thinking. The campus facilities include media labs, editing suites, and event spaces, supporting experiential learning and multimedia production. The program also encourages global perspectives, with opportunities for international placements and collaborative projects with students from around the world.

Graduates of the Public Relations program at Bournemouth University are well-equipped to pursue careers in media relations, corporate communication, digital marketing, brand management, and strategic communication consultancy. The program's focus on employability, alongside dedicated career support services, ensures that students are prepared to meet the evolving demands of the communication industry. Overall, this program aims to develop versatile, resourceful communicators capable of shaping narratives and managing relationships in an increasingly interconnected and digital world.