StudyQA — Master: Public Relations — Sheffield Hallam University (Page 4)

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Description Contents Requirements

The role of public relations in modern society has never been greater. As more media platforms are launched with fewer journalists, the opportunities for skilled PR professionals continue to grow.

If you are a recent graduate with little or no PR experience, this course gives you the skills you need to become an effective professional.

If you work in PR already, you learn the

* latest techniques necessary to succeed in the fast changing world of communications
* analytical, management and organisational skills needed at the highest levels

You also learn practical skills such as

* writing news releases
* organising press conferences
* creating PR campaigns
* dealing with the media
* responding to bad news.

You make case studies of important PR campaigns and work with clients to develop your professional skills in the real world. You understand how to work with journalists, to meet their needs and to maximise positive publicity and minimise negative coverage for your clients.

We give you the skills needed to get your message across different media types including print, broadcasting and the internet.

The course combines academic learning, vocational training and hands on practice.

You learn to

* use practical, management and organisational PR skills
* understand key concepts, theories and debates in PR
* work effectively with the media industry
* understand the ethical dimensions of PR and apply ethical practice in your work
* work flexibly, confidently and to professional standards
* carry out research into the PR and media industries and how to think originally

Postgraduate certificate - semester one * PR in society
* practical PR
* introduction to writing for the media
* language and writing
* news making
* persuasion in practice

Postgraduate diploma - semester two * PR: organisations and management
* PR: professional experience
* researching the media
* multicultural and intercultural communication
* web development for media professionals
* hypermedia design
* production and editing techniques in radio and television
* research and communication

MA - semester three * dissertation

Normally * an honours degree (2.1 or above) or equivalent in any subject * a good standard of written and spoken English. If English is a second language, you normally need an of IELTS 6.5. You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience. English Language Requirements IELTS band: 6 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 75 (Grade B) IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.