Sport Management Science

The Bachelor of Sports Management Science at the University of Malaya is a comprehensive undergraduate program designed to develop students' understanding of the dynamic and evolving field of sports industry management. This program combines theoretical knowledge with practical application, preparing graduates to excel in various sectors of sports, including event management, sports marketing, facility management, sports development, and sports administration. The curriculum emphasizes a multidisciplinary approach, integrating principles from business, management, marketing, law, and sports science to provide students with a holistic understanding of how to effectively oversee sports organizations, events, and initiatives.

Students will engage in coursework that covers core areas such as sports marketing, sports law, sports finance, ethics, and policies relevant to sports governance. They will also gain practical experience through internships, industry projects, and participation in sports events, which are structured to foster leadership, teamwork, and strategic planning skills. The program aims to produce graduates who are not only knowledgeable about the management aspects of sports but also possess a passion and dedication for promoting healthy lifestyles, sports development, and community engagement.

In addition, the program incorporates modern methodologies including digital media, communication strategies, and data analysis to equip students with essential skills required in today’s technology-driven sports industry. With access to the university’s excellent facilities and industry networks, students are encouraged to innovate and adapt to changes within the sports sector. Graduates of this program are expected to pursue careers in sports organizations, government agencies, private clubs, sports event management companies, and international sports bodies. The University of Malaya’s Sports Management Science program is committed to fostering ethical professionals who contribute positively to the growth and development of the sports industry locally, nationally, and internationally.

This is a full-time study programme of 129 credit hours in which students must register and pass all courses with a minimum grade of C.
In addition, students are required to enroll and pass Elective Courses and External Faculty Elective Courses as determined by the University from time to time.

1. Minimum period         = 7 semesters
2. Maximum period        = 11 semesters.

Method of delivery is through a combination of teaching approaches such as: theory lecture sessions which are face to face (F2F); integrated learning (e.g. tutorial and group discussion), student-centred learning (e.g. field work, written assignments, presentation) and industrial training (practical).

The Bachelor of Sport Management Science program at the University of Malaya is designed to equip students with comprehensive knowledge and practical skills necessary for a successful career in the sports industry. Admission to the program typically requires applicants to meet the University’s general entry requirements, including a relevant Malaysian Certificate of Education (STPM), Malaysian Higher School Certificate (STAM), or equivalent qualifications with sufficient credit in relevant subjects. Students must also demonstrate proficiency in English, usually through standardized tests such as the MUET, IELTS, or TOEFL, depending on their academic background. The program usually involves completing a minimum credit requirement over a span of three to four years, including both coursework and practical components. Core courses cover foundational topics such as Sports Management Principles, Sports Marketing, Sports Law, and Ethics, as well as specialized modules like Event Management, Sports Facilities Planning, and Sports Administration. Students are also required to undertake research projects and practical training placements in sports organizations to gain real-world experience. Additionally, the program may include elective courses allowing students to explore areas of interest in sports psychology, fitness management, or sports journalism. To graduate, students must achieve a minimum cumulative Grade Point Average (GPA) set by the university, typically around 2.00 to 2.50 on a 4.00 scale, and complete all required coursework, assignments, and assessments successfully. Attendance and participation in seminars, workshops, and industry seminars are strongly encouraged to enhance learning outcomes. The program also promotes critical thinking, teamwork, leadership, and ethical conduct, preparing graduates to excel in various roles within the sports sector, including sports management, event organization, marketing, and sports policy development.

The University of Malaya offers various financial aid options and scholarship opportunities for students enrolled in the Sport Management Science program. Prospective students are encouraged to explore scholarships such as the University of Malaya Scholarship, which is awarded based on academic excellence and is available to both local and international students. Additionally, there are targeted financial assistance schemes like the Bursary and Tuition Fee Remission for eligible students facing financial difficulties. The university also collaborates with government agencies and private organizations to provide sponsorships and funding opportunities tailored to students pursuing degrees in sports sciences and management.

International students may be eligible for specific scholarships that support their study abroad experience, including the Malaysia International Scholarship (MIS), which offers full or partial funding depending on the applicant’s academic merit and financial need. Students are advised to regularly check the university’s financial aid portal and their respective faculty notifications for updated scholarship application deadlines and criteria. Furthermore, the university provides flexible payment plans to ease the financial burden during the course of their studies. Students are also encouraged to seek external funding sources such as government grants, sport-related funding bodies, and private foundations that promote sports education and management.

In addition to scholarships and financial aid, students can participate in part-time work opportunities within campus facilities and sports departments to support their living expenses. The university’s graduate support services also offer guidance on loan options and financial planning. Overall, the University of Malaya aims to provide comprehensive financial support to ensure that students in the Sport Management Science program can focus on their academic and career development without undue financial stress, fostering a conducive environment for learning and excellence in sports management education.

The Bachelor of Sports Management Science at the University of Malaya is a comprehensive undergraduate program designed to prepare students for diverse career opportunities within the sports industry. This programme aims to develop students' understanding of the fundamental principles of sports management, including sports marketing, event management, sports law, finance, and administration. Students will gain practical knowledge through internships, projects, and collaborations with sports organizations, which enhance their ability to operate effectively in various sports-related settings. The curriculum emphasizes the development of leadership, strategic planning, and communication skills essential for managing sports organizations and events. Additionally, students learn about sports ethics, governance, and policy development, ensuring they are well-equipped to handle the responsibilities of sports management roles ethically and professionally. The programme also offers specializations or electives in areas such as sports psychology, sports coaching, or physical education, allowing students to tailor their education according to their career interests. Graduates of this programme are expected to pursue careers in sports clubs, governing bodies, event management companies, sports marketing agencies, and governmental sports agencies, as well as roles in sports media or athlete management. The University of Malaya, being a leading institution in Malaysia and Southeast Asia, provides students with access to a network of industry professionals, modern facilities, and research opportunities that support their academic and professional development. This programme aligns with the growing demand for qualified sports management professionals across the region, contributing to the development of the sports industry and promoting healthy, active lifestyles. The course structure is designed to combine theoretical learning with practical application, ensuring students graduate with both knowledge and experience to succeed in competitive sports markets globally.