Strategic Communication

Strategic Communication at the University of New York in Prague is a comprehensive undergraduate program designed to equip students with the skills necessary to excel in the dynamic field of communication. This program combines theoretical foundations with practical applications, preparing graduates to effectively strategize, create, and manage communication processes across various platforms and industries. Students will explore core areas such as public relations, corporate communication, media relations, digital communication, branding, and crisis management, gaining insights into how organizations construct their public image and engage with diverse audiences.

The curriculum emphasizes the development of critical thinking, creative problem-solving, and strategic planning abilities. Students will learn how to craft compelling messages, utilize various media channels, and analyze their effectiveness using contemporary tools and analytics. Through hands-on projects, internships, and collaboration with industry partners, learners will gain real-world experience that enhances their employability in sectors including media, marketing, government, non-profit, and corporate enterprises.

Faculty members consist of experienced professionals and scholars dedicated to fostering an innovative learning environment. The program promotes multicultural understanding and prepares students for global communication challenges. Graduates of the Strategic Communication program will be well-equipped to develop, implement, and evaluate communication strategies that promote organizational success and positive societal impact. With the increasing importance of digital and social media, the program places particular emphasis on new communication technologies and their implications for effective messaging.

Overall, the Strategic Communication degree from the University of New York in Prague provides students with a solid foundation in communication theories and practical skills, preparing them to become innovative strategists and effective communicators in an interconnected world.

The comprehensive nature of the program covers major aspects of internal and external communication in organizations, including:

• Persuasion
• Public Relations Campaigns
• Conflict Management
• Organizational Communication

Students need to submit the following by online application: https://www.unyp.cz/admissions/application-form

1. UNYP application form

2. Notarized copy of the High School Diploma and Transcripts (for international students nostrified copy - diploma from a foreign High School must be granted recognition in the Czech Republic). If not yet received, the diploma can be submitted before the program starts.

3. English language certificate - submit one of the following scores or alternatively sit the UNYP institutional English language test which is every week at UNYP, you must sign up in advance TOEFL +72 IELTS +6.0 FCE A,B CAE A,B,C CPE A,B,C CZ/SK State Exams B2 CZ/SK Maturita English score 1 City and Guilds C1,C2 IGCSE, A levels, IB US/UK High School Diploma We offer Foundation program for lower English level, please contact us for more details. All students must take English language entrance essay during UNYP´s orientation. If you score a grade of D or below, you will be required to take English Pre-Composition.

4. Motivation letter (max. 400 words)

5. Recommendation letter - preferably from a professor who can address the candidate’s ability and motivation for enrolling in this program. Form will be delivered to you after the application.

6. Copy of ID or Passport

7. Application Fee of 2,000 CZK (non-refundable) ≅ 80 EUR

8. Motivation interview - after submitting the required documents applicants are invited for an interview with the relevant Head of Department (in person or by video call)

The University of New York in Prague offers a range of financing options to support students pursuing the Strategic Communication program. Tuition fees are structured to be competitive within the private higher education sector in Prague, with detailed information available on the university's official website. Students have the opportunity to apply for various scholarships based on academic performance, merit, or need. These scholarships aim to make education more accessible and reduce the financial burden for deserving candidates. Additionally, the university collaborates with several financial institutions to facilitate student loans, allowing students to spread the cost of their studies over manageable repayment periods.

In terms of payment plans, students may opt for installment payments, which provide flexibility in managing tuition fees across the academic year. The university also offers guidance on external funding sources and financial aid programs through partnerships with local organizations and governmental agencies. International students are encouraged to explore visa-related financial requirements, and the university's international office provides support in this area. Moreover, the university periodically updates its financing options to reflect economic conditions and student needs, ensuring that potential and current students are well-supported financially.

For full-time students, fees cover not only tuition but also access to university resources such as libraries, laboratories, and career services. Part-time study options may have different fee structures, often reflecting the reduced course load and flexible attendance schedules. The university emphasizes transparency in fee policies and encourages prospective students to contact the admissions office for personalized financial planning advice. Overall, the financing of the Strategic Communication program is designed to facilitate access, support student success, and ensure that financial considerations do not hinder educational aspirations.

Strategic Communication at the University of New York in Prague is a comprehensive program designed to prepare students for dynamic roles in the field of communication, marketing, and public relations. The curriculum emphasizes both theoretical foundations and practical skills, equipping graduates with the ability to develop, implement, and manage strategic communication campaigns across various platforms and media. Students engage with core topics such as media theory, communication strategies, public relations, advertising, digital media, and crisis management. The program aims to foster critical thinking, creativity, and ethical understanding, ensuring that graduates can adapt to the rapidly evolving landscape of media and communication technologies.

Throughout the program, students benefit from a blend of lectures, workshops, and real-world projects, often collaborating with industry partners to gain hands-on experience. This practical approach enables students to understand how to conduct audience analysis, craft compelling messages, utilize digital tools, and measure the effectiveness of their campaigns. The program also emphasizes intercultural communication, preparing students to operate successfully in globalized environments and diverse markets.

Faculty members are experienced professionals and academics specializing in media, communication, and marketing, providing mentorship and insights from their extensive industry backgrounds. The program is designed to be international and multicultural, attracting students from around the world, which enhances the learning experience by fostering diverse perspectives and networking opportunities.

Graduates of the Strategic Communication program are prepared for careers in corporate communication departments, advertising agencies, PR firms, governmental organizations, non-profits, and media companies. The program is aligned with current industry standards and trends to ensure that students develop relevant skills and knowledge that meet employer expectations. Upon completion, students receive a bachelor's degree, which opens pathways to further postgraduate studies or immediate employment in the field of strategic and corporate communication.

The University of New York in Prague provides state-of-the-art facilities, including multimedia laboratories and a dedicated media studio, supporting the practical components of the program. The university’s location in Prague, a vibrant city with a rich history and active media industry, offers additional opportunities for internships, networking, and cultural exchange. The strategic partnership with industry leaders and organizations enables students to participate in internships and projects that enhance their professional portfolios and job readiness. Overall, the Strategic Communication program aims to develop well-rounded, globally-minded communication professionals capable of shaping narratives and managing information in various sectors and contexts.