Strategic Market Creation

Strategic Market Creation (SMC) at Copenhagen Business School is an innovative and interdisciplinary master’s programme designed to equip students with the skills and knowledge necessary to develop and implement groundbreaking strategies for creating new markets and transforming existing ones. The programme focuses on fostering entrepreneurial thinking and strategic agility, emphasizing the importance of understanding complex market dynamics, consumer behavior, and technological advancements. Students will engage in a comprehensive curriculum that integrates theories and methodologies from marketing, innovation management, entrepreneurship, and strategic planning, enabling them to identify unique opportunities for value creation in various industries.

Throughout the programme, students will explore various frameworks for market analysis, opportunity recognition, and strategic decision-making, preparing them to operate effectively in volatile and uncertain environments. The curriculum emphasizes practical application through project-based learning, case studies, and collaborative projects with real companies, which provide hands-on experience in developing market entry strategies and innovative business models. Additionally, students will examine the social, ethical, and sustainability implications of strategic decisions in market creation, fostering a responsible approach to innovation and entrepreneurship.

The faculty consists of experienced researchers and practitioners who are leaders in their fields, ensuring that students receive cutting-edge insights and mentorship. The programme also emphasizes international perspectives by encouraging collaboration with students and industry partners from around the globe, enriching the learning experience and broadening participants’ global market understanding. Graduates from the Strategic Market Creation programme will be prepared to pursue careers as strategic analysts, market innovators, entrepreneurs, or consultants, capable of leading transformative initiatives that shape the future economic landscape. This master’s programme at Copenhagen Business School embodies a forward-thinking approach, aiming to develop visionary leaders capable of creating and sustaining new markets and opportunities for their organizations and communities.

The MSc in Strategic Market Creation at Copenhagen Business School is a cutting-edge program designed to equip students with the skills and knowledge necessary to develop innovative strategies for entering and establishing new markets. The curriculum focuses on understanding the complexities of global markets, consumer behavior, and the dynamics of value creation in diverse economic contexts. Throughout the program, students will explore various aspects of strategic management, marketing innovation, and entrepreneurial thinking to identify opportunities for market creation and growth. The program emphasizes a practical approach, combining theoretical frameworks with real-world case studies, allowing students to apply their learning to real business challenges. Core courses include strategic analysis, innovation management, digital marketing, and entrepreneurial strategy, all aimed at fostering a proactive mindset toward market development. Additionally, students will have opportunities to engage with industry professionals through guest lectures and internships, gaining valuable insights into current market trends and best practices. The MSc in Strategic Market Creation prepares graduates for careers in consulting, marketing, entrepreneurship, and corporate strategy, enabling them to spearhead initiatives that open new avenues for growth in competitive environments. Interdisciplinary in nature, the program encourages critical thinking, creativity, and strategic problem-solving, all within a global perspective that reflects the interconnectedness of today's markets. With a strong emphasis on sustainability and responsible business practices, students are also equipped to create market strategies that are not only profitable but ethically sound and environmentally conscious. The program’s diverse student body and international faculty foster a dynamic learning environment, ensuring that graduates are well-equipped to thrive in the global marketplace. Upon completion, students will possess the advanced skills needed to analyze market opportunities, design innovative strategies, and implement initiatives that drive sustainable growth and competitive advantage.

Admission to the MSc in Strategic Market Creation at Copenhagen Business School requires applicants to hold a relevant bachelor's degree or an equivalent qualification in a related field such as business administration, marketing, management, or social sciences. Applicants must demonstrate a solid academic background with good academic records, typically including coursework in marketing, strategy, management, and research methods. Proficiency in English is mandatory, and applicants should provide proof through standardized tests such as IELTS or TOEFL if their native language is not English. Relevant work experience or extracurricular activities demonstrating interest and skills in strategic market creation can be advantageous but are not mandatory. The selection process considers academic achievements, motivation, relevant experience, and the applicant's potential to succeed in a challenging academic environment.

Candidates are required to submit a complete application form, including a CV, academic transcripts, a motivational letter explaining their interest in the program and career goals, and references if available. Additionally, some applicants may be asked to participate in an interview or assessment if deemed necessary by the admissions committee. For international students, adherence to visa and residence permit requirements in Denmark must be fulfilled. The program emphasizes interdisciplinary skills, strategic thinking, and innovative approaches, so applicants showing a capacity for creative problem-solving and strategic planning are preferred.

In conclusion, the program's entrance requirements focus on a solid academic background, English language proficiency, relevant motivation, and potential for strategic and innovative thinking in market creation. These criteria ensure that admitted students are well-equipped to thrive in the rigorous, innovation-driven environment of the MSc in Strategic Market Creation at Copenhagen Business School.

The financing studies for the Strategic Market Creation program at Copenhagen Business School are designed to provide students with comprehensive understanding of funding options, financial planning, and economic analysis relevant to strategic market development. While specific details on tuition fees and scholarship opportunities are not explicitly provided on the official CBS website for this particular program, students are generally encouraged to explore multiple channels of financial support. Tuition fees for international students may vary; however, CBS offers numerous scholarships and tuition fee waivers based on academic merit and need. Students can also consider applying for student loans available through their home countries or international loan schemes. Additionally, part-time work opportunities in the Copenhagen area can supplement income during study periods, and some students may be eligible for government grants or subsidies depending on their nationality and residency status. International students should also explore funding options through home country organizations or international exchange programs linked to CBS. The university strives to facilitate access to financial resources that enable talented individuals to pursue their studies without undue economic hardship. Overall, financing the Strategic Market Creation program involves thorough planning and accessing diverse funding sources, encompassing scholarships, loans, work opportunities, and familial support. Prospective students are advised to contact the CBS admissions office or financial aid department for detailed and personalized guidance on funding opportunities, application procedures, and deadlines to ensure comprehensive financial preparedness before commencing their studies.

Strategic Market Creation at Copenhagen Business School is a master's degree program designed to prepare students for leadership roles in developing innovative market strategies and creating new markets. The program emphasizes a comprehensive understanding of market dynamics, consumer behavior, and strategic management, integrating theories from marketing, entrepreneurship, and innovation studies. Students will engage with real-world challenges through case studies, project work, and interactions with industry practitioners, fostering practical skills alongside academic knowledge. The curriculum covers themes such as market analysis, business development, innovation management, and strategic decision-making, providing students with a multidisciplinary perspective essential for navigating complex and rapidly changing market environments. The program also offers opportunities for international exposure through exchange semesters and collaborative projects with global companies, enhancing students' cross-cultural competencies and global outlook. Graduates are equipped to take on roles such as marketing managers, consultants, entrepreneurs, or strategic planners in various industries. The program is delivered through a combination of lectures, seminars, group work, and individual assignments, promoting active learning and teamwork. Admissions typically require a relevant bachelor's degree, language proficiency in English, and motivation demonstrating interest in strategic market creation. The program's faculty comprises experienced researchers and practitioners dedicated to fostering innovation and strategic thinking. Overall, the Strategic Market Creation program aims to develop innovative leaders capable of shaping new markets and driving sustainable growth in a competitive global economy.