Tourism Management

The tourism sector fuels growth and job creation around the world, at sustained pace, according to the World Tourism Organization:

• Represents approximately 9% of the global economy.
• Has created approximately 69 million new jobs in the past 10 years.

The Greek tourism industry is one of the most dynamic fields of employment in the country, according to SETE, the Association of Greek Tourism Enterprises:

• Represents 16.4% of the country’s GDP.
• Supports 18.3% of total domestic employment, directly employing nearly 700.000 people across all skill levels.

The ALBA MSc in Tourism Management is designed to:

„ Develop professionals with the knowledge, skills and values required for a successful career in the national and international tourism industry.

„ Assist small and medium sized tourism enterprises in acquiring the advanced professional managerial talent required, in order to survive and compete in the global market.

• Entrepreneurs in tourism business.
• Members of family tourism business.
• Young professionals in hospitality, tour operators, tour guides, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers, real estate developers.

The program emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized business and operational skills. Graduates of the program will be able to:

• Identify new trends and the requirements of employers, and adapt and respond effectively, to ensure sustainability at the organizational and societal level.
• Provide outstanding service along international standards and managing successfully people and the complexities of hospitality and the tourism industry.
• Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources, revenue management.
• Contribute to the management and organization of: hospitality, travel, destination, management, event management, people management, conference, cruise, leisure, entertainment, hotel sales channel management and real estate development.
• Handle the internal IT systems and online media channels necessary for digital marketing and operations.

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The program blends the requisite specialist operational knowledge and skills, with advanced managerial competencies, in order to educate the new generation of tourism executives.

Academic rigor with practical know-how: academic courses are combined with specialized workshops by leading industry experts tailored to address realistic technological and management challenges in travel, destination, cruise, event, conference, leisure and entertainment management.

Strategic Partnership with Costa Navarino: Specialized workshops by Costa Navarino professionals, tailored to address challenges in hospitality and destination management.

Internship: Opportunity to spend two months at the heart of the tourism season at Costa Navarino, c.v. inclusion into a global employment database and access to the most exciting online and classroom training programs.

Three-day visits at The Westin Resort Costa Navarino, located at the first resort area in Costa Navarino. Costa Navarino is the prime, sustainable destination in Messinia, southwest Peloponnese, encompassing luxury resort hotels, high-end residences, a new golf destination, spa, sports & leisure facilities, as well as authentic cultural experiences

Ideal location:The program is offered in Greece, a country with a long-standing tradition in tourism. Part of the program will be offered on the ALBA campus, at the heart of Athens.

Links to the industry: Students will benefit from the close links between ALBA and the Greek tourism community.

Tourism Management at Athens Laboratory of Business Administration (ALBA) offers a comprehensive and dynamic curriculum designed to equip students with the essential knowledge and practical skills needed to excel in the global tourism industry. This program combines theoretical foundations with real-world applications, fostering an understanding of tourism trends, management strategies, sustainable practices, and the economic impact of tourism sectors. Throughout the course, students will explore topics such as tourism marketing, hospitality management, event planning, travel agency operations, and digital innovation in tourism. Emphasizing a multidisciplinary approach, the program encourages critical thinking and problem-solving abilities, preparing graduates to adapt to the evolving demands of the tourism landscape. Students gain hands-on experience through internships, project work, and case studies that enhance their practical understanding and networking opportunities within the industry. The program also focuses on the importance of sustainable tourism development, community engagement, and cultural preservation, aiming to promote responsible practices among future tourism professionals. With a faculty composed of reputable researchers and industry experts, learners benefit from high-quality instruction, research opportunities, and exposure to the latest industry trends. Graduates of the Tourism Management program are well-prepared for careers in various sectors such as hotel and resort management, travel consulting, event organization, tourism marketing, and public sector tourism development. The curriculum is regularly updated to reflect current market needs and technological advancements, ensuring students are equipped with relevant skills for the modern tourism environment. Upon completing the program, students will possess the strategic, operational, and managerial expertise necessary to contribute effectively to the tourism sector at local, national, and international levels. Whether aiming to work in hospitality, travel agencies, or tourism policy, students will find this program to be a solid foundation for a successful career in the vibrant and expanding world of tourism.

Program requirements for the Bachelor's Degree in Tourism Management at Athens Laboratory of Business Administration include a combination of academic prerequisites, language proficiency, and specific application components. Prospective students are generally expected to hold a secondary education diploma or its equivalent, demonstrating a strong foundation in core academic subjects. Applicants may need to submit official transcripts to verify their educational background and ensure they meet the minimum academic standards.

Language proficiency is essential, as the program is primarily delivered in English. Applicants whose native language is not English are typically required to provide proof of English language proficiency through standardized tests such as TOEFL or IELTS, or other accepted assessments. Some applicants may be exempt if they have completed previous education in English or if they provide a relevant language qualification.

The application process usually involves submitting a completed application form, academic transcripts, proof of language proficiency, a motivation letter, and sometimes letters of recommendation. The motivation letter should outline the applicant's interest in tourism management, career goals, and reasons for choosing Athens Laboratory of Business Administration. Additionally, interviews may be conducted for shortlisted candidates to assess their motivation, communication skills, and suitability for the program.

Furthermore, applicants are encouraged to demonstrate relevant extracurricular activities or work experience in fields related to tourism, hospitality, or customer service, although these are not always mandatory. Some programs might also require applicants to have a certain minimum grade point average (GPA) from their previous education.

Once admitted, students are expected to fulfill coursework requirements, participate in internships, and complete a final project or thesis in their area of specialization. Continuous assessment through exams, assignments, and presentations form the basis of academic progression in the program. Overall, program requirements are designed to ensure that students possess the necessary academic background, language skills, and motivation to succeed in the dynamic field of tourism management.

Financing studies for the Tourism Management program at the Athens Laboratory of Business Administration are designed to support students throughout their academic journey and facilitate their entry into the tourism industry. The program offers a range of funding options, including scholarships, grants, and financial aid opportunities. Scholarships are awarded based on academic merit, financial need, or specific criteria set by donors and the university, aiming to make education accessible to talented students from diverse backgrounds. The university also provides information on external funding sources, such as governmental grants, private sector sponsorships, and international scholarship programs, which students can apply for to supplement their financial resources. Additionally, students are encouraged to seek part-time employment opportunities within the university or affiliated organizations to support their living expenses while studying. The program may have partnerships with local tourism businesses and industry stakeholders, offering internship placements that sometimes include stipends, which can help offset costs. The institution offers flexible payment plans for tuition fees, allowing students to pay in installments to ease financial burdens. Furthermore, financial aid counseling is available to assist students in understanding their options and managing their budgets effectively. The goal of these financing options is to ensure that students can fully concentrate on their studies and gain practical experience without undue financial stress. Overall, the Athens Laboratory of Business Administration aims to provide comprehensive financial support and guidance to help students successfully complete their Tourism Management degree program.

The Tourism Management program at Athens Laboratory of Business Administration (ALBA) is designed to prepare students for dynamic careers in the tourism industry, a sector that is vital to the global economy and cultural exchange. The curriculum combines theoretical knowledge with practical skills, enabling graduates to navigate the complexities of tourism operations, management, marketing, and development. Throughout the program, students explore various aspects of tourism including sustainable practices, hospitality management, travel planning, and digital innovations that shape the industry today. The program emphasizes a global perspective, with coursework often covering international tourism trends, cultural sensitivities, and strategic decision-making relevant to diverse markets. Students benefit from ALBA's strong connections with industry professionals, offering internships, guest lectures, and networking events that facilitate real-world experience and career development. Faculty members are typically experts in their fields, bringing academic rigor and industry insights into their teaching. The program also encourages students to develop critical thinking, communication, and problem-solving skills essential for leadership roles. Graduates of the Tourism Management program are equipped to work in various sectors including hotel and resort management, travel agencies, event planning, and tourism development agencies. The program aims to produce versatile professionals capable of contributing to sustainable tourism growth and innovation in their respective fields. Overall, the program at ALBA offers a comprehensive educational experience that balances theoretical frameworks with practical applications, preparing students for successful careers in the global tourism industry.