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Using a blended delivery approach and involvement from industry experts, the program provides wine business and market development education a customised program to meet the needs of those involved in the domestic and global wine trade, tailored to the unique attributes of the wine production and sales industry.

Students learn to combine cutting-edge and world best-practice wine business know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain – an expectation of the wine industries of wine business professionals.

Wine Business graduates possess professional skills that enable them to devise and implement domestic and internationally oriented wine business and global market development principles, theories and strategies in the wine industry anywhere in the world.

Career Opportunities

Well paid career opportunities exist in wine business, and marketing or management positions internationally.

Potential careers

Advertising / Wine Promoter, Advertising Officer, Brand Marketer, Market Researcher, Marketer / Marketing Manager, Marketing - Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing

The Masters is a 48-unit program of coursework including a 9 unit research project.

To qualify for the degree of Master of Wine Business the candidate must complete satisfactorily a program of study consisting of the following courses with a combined total of not less than 48 units.

Core courses:

  • OENOLOGY 7000NW
Foundations of Wine Science
  • OENOLOGY 7530WT
Grape and Wine Production
  • MARKETNG 7005
Fundamentals of Marketing (M)
  • ACCTING 7025
Accounting Essentials for Decision Making (M)
  • COMMLAW 7011
Corporate Law (M)
  • COMMGMT 7006
People and Organisations (M)
  • COMMGMT 7007
Strategic Management (M)
  • WINE 7000
Learning Discoveries in Wine
  • WINE 7002
Evaluating Domestic and International Wine Markets (Formerly Global Wine Markets)
  • WINE 7777
Wine Business Research Project

Electives

Courses to the value of 12 units from the following:

  • INTBUS 7015
Cross Cultural Management and Negotiation (M)
  • INTBUS 7500
Fundamentals of International Business (M)
  • WINE 7003
Australian Wine in the Asian Century
  • WINE 7004
Contemporary Issues in Wine Business
  • WINE 7005
Direct Wine Marketing
  • WINE 7006
Wine Retail, Cellar Door and Food Tourism
  • WINE 7066
Advanced Wine Marketing
  • OENOLOGY 7004WT
Wine Packaging & Quality Management
  • COMMGMT XXXX
Small and Family Business Perspectives

Subject to approval candidates may be eligible to undertake the following electives:

  • PROF 7500
Industry Placement
  • PROF 7502
International Internship
  • PROF 7503
Professions Internship
  • -
Professions Study Tours
  • EXCHANGE 7001BUS
Exchange for Business PG Students

Or alternative relevant electives as approved by the Program Director.



Program requirements

Domestic applicantsGraduate entry only. A completed three-year Bachelors degree (or equivalent) with a minimum GPA of 5.0.International applicantsGraduate entry only Prerequisites Bachelor degree or equivalent Equivalent Scores IELTS Overall 6Reading 5,5Listening 5,5 Speaking 6Writing 6 English Language Requirements IELTS band: 6
Postgraduate Coursework Scholarships Name of Scholarship
  • Australian Building Codes Board (ABCB) Research Scholarship
  • Walter and Dorothy Duncan Trust
  • Fulbright Indigenous Scholarship
  • AFUW (SA) Scholarships & Bursaries
  • The AR Riddle Grant
  • AustCham China Scholarship Program
  • Australian Psychological Society Bursaries for Postgraduate Psychology Students of Aboriginal and Torres Strait Islander Descent
  • The University of Adelaide Student Industry Partnerships
  • The Charlie Bell Scholarship for Future Leaders
  • Covidien Master of Minimally Invasive Surgery Scholarships
  • Cowan Overseas Travelling Scholarships
  • The Denis Harwood Entrepreneurial Scholarship
  • Department of Education and Child Development Professional Experience Scholarships
  • Department of Education and Child Development New Beginnings Scholarships
  • The Doris West Scholarship
  • The Elizabeth Keam AM Master of Nursing Science Scholarship
  • Grosset Gaia Fund Postgraduate Scholarship
  • The Marcos Andreas Agapitos Michael Scholarship in Architecture
  • The Mason Family Scholarship in the Communication of Science
  • Smolicz Award Language Teaching Scholarship
  • The Trevor Prescott Scholarship
  • Water Research Australia Scholarships
  • Winifred E Preedy Postgraduate Bursary
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