Using a blended delivery approach and involvement from industry experts, the program provides wine business and market development education a customised program to meet the needs of those involved in the domestic and global wine trade, tailored to the unique attributes of the wine production and sales industry.
Students learn to combine cutting-edge and world best-practice wine business know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain an expectation of the wine industries of wine business professionals.
Wine Business graduates possess professional skills that enable them to devise and implement domestic and internationally oriented wine business and global market development principles, theories and strategies in the wine industry anywhere in the world.
Well paid career opportunities exist in wine business, and marketing or management positions internationally.
Advertising / Wine Promoter, Advertising Officer, Brand Marketer, Market Researcher, Marketer / Marketing Manager, Marketing - Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing
The Masters is a 48-unit program of coursework including a 9 unit research project.
To qualify for the degree of Master of Wine Business the candidate must complete satisfactorily a program of study consisting of the following courses with a combined total of not less than 48 units.
Courses to the value of 12 units from the following:
Subject to approval candidates may be eligible to undertake the following electives:
Or alternative relevant electives as approved by the Program Director.