Design represents a valuable strategic asset the tools and the processes to problem-solve and innovate. The management of that asset, the ability to understand, optimize, and steer that energy is becoming vital to an organizations internal and external success. Category-leading companies like Apple, GE, Johnson & Johnson, Bose, and Schick know this to be a marketable truth. Design Management, implemented through effective, company-wide design strategies, is profitable. Designers are becoming crucial members of the business landscape. Are you ready?
Second Year Spring