The core of the program is to learn to test new ideas and launch new products/services on the market faster by identifying and adding value to customer needs.
Throughout the program students work in teams and on real-life innovation projects. Courses are led by industry experts and designed in workshop style for maximum learning outcome. Teams get coaching and business mentoring from established executives. Upon graduation the students are prepared to lead innovation units in companies.
During the programme student teams take on real-life business cases and go through all phases of business innovation from verifying customer need, developing a business model and eventually creating a prototype.
The core of the programme is to provide a rapid development of an idea into a sustainable business case.
The programme was launched due to the reason that validating new ideas tends to be a bottleneck for companies and often new products/services, that are launched, fail in the market after significant investments have been made. We believe there is a need for managers who can efficiently launch products and services.
The goal of the programme is to:
The professional profile of the graduates:
Upon successful completion of the programme a graduate shall:
The programme is aimed at high achieving working professionals, who need to develop the practical and entrepreneurial skills that are required of leaders in the global marketplace.
The new programme offers a learning-by-doing format: students focus on developing real-life business projects within international and multi-disciplinary teams, while being supported by classroom teaching as well as experienced business mentors and coaches.
The programme is provided at four stages over 24 months:
Throughout the programme, students work on real-life projects derived from the demand industry or initiated by the students themselves.
The programme starts with a Boot Camp - an intensive crash course where the students test out their own ideas.
After the Boot Camp students continue with a Business Innovation Semester, where they develop their own or industry projects by identifying the customer needs and demonstrating a viable business model. The hands-on team work and experience of the Business Innovation Semester prepares students for the Business Development Year.
The Business Devepopment Year begins with matching innovation projects with student teams. Teams are formed on the basis of competencies and skills, aimed to ensure the best fit to each team member and the project. Students will take an active entrepreneurial role and responsibility in developing the business idea further with the goal to verify the customer need and execute a viable business. The aim is that the teams rapidly identify the potential of the idea while being supported by classroom teaching, and assistance of experienced mentors and coaches. Teaching and mentoring is tailored to support the needs of the project and team development.Business Innovation MBA board
Our board is represented by investors, business executives and university lecturers:
Programme is suitable for:
High achieving individuals from various education backrounds are accepted. Preferred are students with previous education in engineering, economics, business or law.