Fashion Marketing and Design: Specialization in Fashion Design

Description

This Bachelor of Fine Arts (BFA) degree program in Fashion Marketing is designed to give students the opportunity to understand the wide variety of functions and steps associated with getting fashion designs to the consumer. Coursework is structured to assist students in the development of their goals as they acquire the knowledge and skills common to fashion marketing professionals.

The goal of the BFA program in Fashion Marketing is to help students interested in the marketing area of the fashion industry learn what it takes to be visionary marketers, including creating innovative marketing solutions, developing media savvy and working on a wide range of fashion marketing promotions.

In this curriculum, students will have the opportunity to gain a broad understanding of researching trends in the fashion industry, targeting customers, planning fashion events, publicity, fashion buying and many other functions.

The AIU BFA in Fashion Marketing gives students the opportunity to become knowledgeable about the wide variety of functions and steps associated with getting fashion designs to the consumer. In this curriculum, students can learn how to:

• Present and promote design and marketing concepts.
• Generate concepts, proposals and solutions in response to design and marketing objectives.
• Analyze and interpret trend and market information towards the creation of design ideas.
• Apply design and marketing skills to exploring material and developing ideas.
• Explore, document and develop visual imagery.
• and many more industry-related skills.

Detailed Course Facts

• EUR 14220 Year (EEA)
• EUR 14520 Year (Non-EEA)

13.5 credit (3 classes, 1 quarter) £4170 Home students and £4260 Non-home students

• English

Course Content

GENERAL EDUCATION

• COMP 101 Introduction to Computers 4.5
• ENGL 106 English Composition I 4.5
• ENGL 107 English Composition II 4.5
• HUMA 205 Art Appreciation 4.5
• HUMA 215 Topics in Cultural Studies 4.5
• MATH 133 College Algebra 4.5
• PRES 111 Presentation Essentials 4.5
• SSCI 206 Aspects of Psychology 4.5
• SSCI 210 Sociology 4.5
• SCIE 206 Biology or
• SCIE 210 Environmental Science 4.5
• General Education Electives (2) 9

Total General Education Requirements 54

GENERAL ELECTIVES

• General Elective 4.5
• General Elective 4.5
• Internship/General Elective 4.5

Total General Elective Requirements 13.5

LOWER DIVISION CORE

• FASH 206 Marketing for Fashion 4.5
• FASH 208 Promoting Fashion 4.5
• FASH 209 The Fashion Cycle 4.5
• FASH 210 Fashion Marketing Research 4.5
• FASH 212 Historical and Contextual Studies 4.5
• FASH 216 Images & Society 4.5

Total Lower Division Core Requirements 27

UPPER DIVISION CORE

• FASH 301 Fashion Trends 4.5
• FASH 304 Fashion Product Development 4.5
• FASH 309 Styling Fashion 4.5
• FASH 310 Fashion Buying 4.5
• FASH 312 CAD for Fashion Marketing 4.5
• FASH 337 Textiles I or
• FASH 342 Textiles II 4.5
• FASH 441 Final Fashion Marketing Project IV 4.5

Total Upper Division Core Requirements 31.5
Specialization Requirements 54
Total Bachelor Degree Requirements 180

SPECIALIZATION OPTIONS

Marketing

• FASH 214 Targeting Customers 4.5
• FASH 306 Fashion Branding 4.5
• FASH 308 Media & PR 4.5
• FASH 314 Strategic Fashion Marketing 4.5
• FASH 355 Fashion Event Management 4.5
• FASH 404 Integrated Marketing 4.5
• FASH 406 Contemporary Response 4.5
• FASH 408 Professional Development 4.5
• FASH 440 Fashion Business 4.5
• FASH 411 Final Fashion Marketing Project I 4.5
• FASH 421 Final Fashion Marketing Project II 4.5
• FASH 431 Final Fashion Marketing Project III 4.5

Fashion Retailing

• FASH 214 Targeting Customers 4.5
• FASH 231 Retailing for Fashion 4.5
• FASH 308 Media & PR 4.5
• FASH 319 Merchandise Control 4.5
• FASH 339 Retailing for Fashion ll 4.5
• FASH 355 Fashion Event Management 4.5
• FASH 402 Retail Strategy 4.5
• FASH 408 Professional Development 4.5
• FASH 409 Visual Merchandising 4.5
• FASH 411 Final Fashion Marketing Project I 4.5
• FASH 421 Final Fashion Marketing Project II 4.5
• FASH 431 Final Fashion Marketing Project III 4.5

English Language Requirements

IELTS band : 5.5 CAE score : 60(Grade C) TOEFL paper-based test score : 500 TOEFL iBT® test : 61

To study at this university, you have to speak English. We advice you to

Requirements

To be considered for admission, first-time students and transfer applicants must fulfill the following requirements:

• Submit a complete application for admission.
• For prospective students who reside in North or South America or the Caribbean Region and who are applying through the AIU Admissions Office located in Hoffman Estates, Illinois, an application fee of US $50 is required. For other international applicants who reside outside these regions and who apply through the Admissions Office in London, an application fee of GB£35 is required.
• Submit attestation of high school graduation or its equivalent.
• Participate in an admission interview arranged by an AIU Admission Advisor.
• Non-native English-speaking prospective students are required to provide proof of English proficiency (e.g., TOEFL, IELTS or other approved English-proficiency assessment) prior to admission or upon arrival in London. Applicants should consult an AIU London Admissions Advisor for full details and English-proficiency requirements before applying to AIU London.

English Proficiency and English as a Second Language

Prospective students whose first language is not English are required to provide proof of English proficiency prior to admission. Accepted methods for the demonstration of English proficiency at AIU include but are not limited to:

Examination Options:

• TOEFL (Test of English as a Foreign Language) score (on the paper test) of 500 or higher
• TOEFL score (on the computerbased test) of 173 or higher
• TOEFL score (on the internetbased test) of 61 or higher
• Advanced Placement International English Language (APIEL) score of 3 or higher
• International English Language Testing System (IELTS) score of 5.5 or higher
• Michigan English Language Assessment Battery (MELAB) score of 73 or higher
• University of Cambridge Local Examinations Syndicate Certificate of Advanced English (UCLES CAE) grade of A, B or C
• University of Cambridge Local Examinations Syndicate Certificate of Proficiency in English (UCLES CPE) grade of A, B or C
• British GCSE/Ordinary (O) orAdvanced (A and AS) Level examinations in the Subject of English grade of A, B or C

Instructional Options:

• Successful completion of acollege-level English course (agrade of C or better) taken at anaccredited, English speaking postsecondary institution
• Graduation from an Englishspeaking secondary institution
• ESL instruction based onUniversity evaluation
• Level 109 or higher on the ESLLanguage Centers
• Level 107 or higher EF Language
• Centerso Alternative measures of Englishproficiency may be determined with Academic approval.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than American InterContinental University.

Funding

AIU offers several scholarship and grants options. For more information see the link section "financial aid" and their catalogue.