Marketing Management

Master in Tourism Management For International Experiences. Tourism has turned out to be an economic booster contributing to the economic development of many countries over the last few decades. People see holidays as a necessity, and not as luxury in the present scenario. Tourism calls for coordination and cooperation between travel agents, tour operators, and tourists. It also involves marketing efforts to attract tourists to travel to particular destinations.

At INSA International Business School we know that reality changes so fast nowadays, that it’s crucial to develop a constantly renewed programm for our students. That’s why we choose the best professionals in each area for our Teaching Stuff.

• Itakes: February and October
• Duration: 1 year
• Modality: Presencial
• Place: Barcelona
• Language: Inglés
• Price: 8.100 €
• Schedule Monday to Friday from 19h to 22h

Objectives

• Provides knowledge in digital tools and social networks
• Establish relationship marketing, direct and customer loyalty in digital environments
• Knowledge of the theories and methods of “Revenue Management”.
• Educate and train professionals to generate impact on revenue growth in hotels and restaurants.

Recipients

• Graduates in Tourism.
• Professionals in need of upgrading and wishing to expand their business horizons.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade in the areas of Tourism, Food, Travel Agencies and Hospitality Management seeking practical preparation to enter the workforce.

Professional outings

• Revenue Manager
• Hotel Manager or deputy
• Head of Catering and restaurants
• Purchasing Manager
• Food and beverage director

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Evaluation and Accrediation

The program evaluation system is composed of the attendance at meetings, half a partial evaluation of the course and the preparation and presentation of the final project.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students to get the title of Master in e-Tourism & Revenue Management of INSA Business, Marketing & Communication School.

• Customer marketing for luxury companies. Acquisition and retention.
• New digital marketing technologies.
• Communication, public relations and events in the tourism sector.
• Analysis of the national and international tourism sector. New models.
• Cruises, golf, congresses, emerging destinations, naturalist.
• Tour Operators.
• Catering management.
• Financial management and economic control of the sector.
• Costs and budgets. Income and yields.
• Innovation management in the tourism sector.
• Guest experience management.
• Revenue management.

The Marketing Management program at INSA Business School is designed to provide students with a comprehensive understanding of fundamental marketing principles, strategic planning, and innovative approaches to market analysis. To enroll, applicants typically need to meet specific academic prerequisites, including a recognized secondary education diploma or equivalent, demonstrating a solid foundation in relevant subjects such as economics, business, or social sciences. Proficiency in the English language is mandatory, with applicants usually required to submit standardized test scores such as TOEFL or IELTS, unless they have completed previous education in English-speaking institutions.

The selection process may also include an evaluation of academic transcripts, a motivation letter, and sometimes an interview to assess the candidate's motivation, interpersonal skills, and suitability for a career in marketing. For international students, additional documentation such as passport copies, visa applications, and proof of financial means are necessary to ensure compliance with immigration requirements.

Once admitted, students are expected to undertake a rigorous curriculum that encompasses core courses in marketing principles, consumer behavior, market research, digital marketing, brand management, and strategic marketing. Practical components, such as internships, case studies, and group projects, are integrated into the program to foster real-world skills and industry readiness. Students are also encouraged to participate in networking events, workshops, and seminars featuring industry professionals to deepen their understanding of current market trends and practices.

The program typically requires full-time engagement over a period of 1 to 2 years, depending on the study track chosen. Completion of the program leads to a recognized degree or diploma, qualifying graduates for careers in various sectors, including advertising, sales, digital marketing, product management, and entrepreneurship. In addition, students may have access to specialized electives, research opportunities, and career support services aimed at facilitating successful entry into the professional marketing environment. Language requirements, academic prerequisites, and program-specific criteria ensure that candidates are well-prepared to undertake advanced study and contribute effectively to the dynamic field of marketing management.

Financing for the Marketing Management degree program at INSA Business School is primarily based on a combination of tuition fees, scholarships, and flexible payment options designed to support students throughout their studies. The total tuition fee for the program is structured to cover comprehensive academic instruction, access to state-of-the-art facilities, and additional support services including career counseling and internships. The tuition fee amounts to approximately €15,000 per academic year, payable in installments over the course of the program to ease financial burden on students.

INSA Business School offers various scholarship opportunities aimed at recognizing academic excellence, leadership potential, and diverse backgrounds. These scholarships are awarded based on merit assessments, which consider academic achievement, motivation, and extracurricular engagement. The scholarship coverage may range from partial to full tuition waivers, significantly reducing the financial load for selected students.

In addition to scholarships, students can access external financial aid options such as government grants and loans specific to their home country or international students. The school also offers customized payment plans, allowing students to spread their tuition payments over several installments within the academic year, making budgeting more manageable.

International students, in particular, are encouraged to explore external funding sources such as private loans or sponsorships, which can be coordinated through the school's financial aid office. Furthermore, INSA Business School provides guidance and counseling on applying for financial aid programs to ensure students can fund their education with minimal difficulty.

Regarding part-time work opportunities, students enrolled in the program are often able to find part-time employment within Paris and the surrounding areas. These opportunities provide not only financial support but also valuable practical experience in the marketing field. The school’s location in Paris offers students access to a vibrant business environment where internships and part-time positions are plentiful, further supplementing their income.

Overall, the financing of the Marketing Management program at INSA Business School is designed to be flexible and supportive, recognizing the importance of accessible higher education to a diverse student body. The combination of tuition fees, scholarships, payment plans, and external funding opportunities collectively ensures that students can manage the costs associated with their studies effectively. The school’s dedicated financial aid office provides ongoing assistance to help students identify suitable funding sources, prepare application documents, and navigate the financial aid process seamlessly.

Marketing Management at INSA Business School offers a comprehensive and strategic curriculum designed to prepare students for dynamic careers in the marketing industry. The program combines theoretical knowledge with practical application, enabling students to understand market research, consumer behavior, digital marketing, brand management, and strategic planning. Students are engaged in projects and internships that foster real-world experience, developing their skills in communication, analysis, and leadership. The program emphasizes innovative marketing approaches and the use of digital tools, ensuring graduates are well-equipped to meet the demands of modern market environments. Coursework is delivered by experienced faculty and industry professionals, providing insights into current trends and challenges. The program also encourages international exposure through partnerships with global companies and study abroad opportunities, promoting cultural awareness and adaptability. Graduates of this program typically pursue careers in marketing management, brand development, advertising, market research, and digital strategy. INSA Business School's strong network of alumni and corporate partners facilitates exceptional career placement support. The duration of the program usually spans one to two years, depending on the chosen study track or structure. Students benefit from state-of-the-art facilities, collaborative learning environments, and a diverse student body. Overall, the Marketing Management program at INSA Business School aims to cultivate innovative, strategic, and adaptable marketing professionals capable of leading in competitive markets worldwide.