Marketing with Advertising Management

The BA (Hons) in Marketing with Advertising Management at Southampton Solent University is an immersive and comprehensive undergraduate programme designed to prepare students for dynamic careers in the marketing and advertising industries. This course provides students with a solid foundation in core marketing principles, complemented by specialised knowledge in advertising strategies, digital marketing, branding, consumer behaviour, and market research. Throughout the programme, students will develop essential skills in creative thinking, strategic planning, data analysis, communication, and campaign management, equipping them to excel in fast-paced, competitive environments.

The programme offers a blend of theoretical learning and practical application, including opportunities to engage in live projects, industry placements, and collaborations with real-world clients. Students will gain hands-on experience through the use of industry-standard tools and software, allowing them to create impactful advertising campaigns and marketing strategies that resonate with target audiences. The curriculum is designed to reflect current industry trends and challenges, such as digital transformation, social media marketing, e-commerce, and global marketing practices.

Students will also explore the latest digital marketing channels, including social media platforms, search engine marketing, content creation, and integrated marketing communications. The course encourages critical analysis of marketing case studies and ethical considerations, promoting responsible business practices. With the support of experienced faculty, industry guest speakers, and networking opportunities, students will build professional connections that can help them secure graduate employment or pursue further study.

Upon successful completion of the programme, graduates will be well-equipped to pursue roles in advertising agencies, marketing departments, media companies, or start their own ventures. They will possess the strategic insight and creative skills needed to design and execute innovative marketing campaigns, analyse market data, and adapt to evolving digital landscapes. The programme’s emphasis on practical skills, industry engagement, and academic excellence makes it an ideal choice for those aspiring to make a significant impact in the marketing and advertising sectors.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 10080 Year (Non-EEA)

• English

Course Content

Year 1

Six core units:

• Personal and Professional Development 1
• Introduction to Corporate and Business Awareness
• Marketing in Business
• Introduction to Advertising
• Concepts of Global Consumer Behaviour
• Data Analysis and IT.

Year 2

Five core units and one option:

• Consultancy Preparation
• Application of Corporate and Business Awareness
• Advertising Management
• Managing Marketing in Business
• Marketing Research in Action.

One option from:

• Branding Strategy
• Event Organisation
• Retail Marketing
• Any Curriculum Plus unit.

Year 3

Five core units and two options:

• Personal and Professional Development 2
• Project Management in Business
• Business Project (L6)
• Strategic Marketing within the Business
• Evaluation of Creative Advertising.

One option from:

• Not-for-Profit and Public
• Sector Marketing
• Sustainable Marketing
• International Marketing
• Services Marketing
• Arts and Culture Marketing.

Why choose Solent?

This specialist marketing degree course offers:

• Industry professional body accreditations including CIM/CAM/PRINCE2 and Google
• An enhanced student learning experience through contemporary teaching, learning and assessment techniques and business simulation games
• Live client briefs and commissioned projects to gain real experience for your CV
• UK/international competitions: International Marketing Week, IBM Universities Business Challenge, The Pearson (RED) challenge
• Industry-specific options which respond to a changing environment and the job market
• Strong personal and professional development at all levels, increasing the focus on development of employability and career management skills.

Solent University has a proud heritage of providing professional and practical, industry-led qualifications, which are sought after by employers. Students can study full-time or flexibly to fit in with their lifestyle. The courses are regularly developed with input from employers to make sure they are up-to-date and fresh.

Assessment

A variety of methods, including presentations, video, podcasts, events, coaching, consultancy, pitches, competitions, exams, business reports, bids, e-Portfolios.

Projects/work experience

Students work on commissioned briefs from local employers and undertake work experience and volunteer placements, as well as setting up businesses. Projects include: designing new products to sell in support of the AIDS campaign, marketing campaigns for a fitness academy and a physiotherapy company, and live commissioned projects.

Key career skills

Planning, design and delivery of campaigns, creativity, communications strategy, budgets, client relationships, industry experience, IT.
The International Foundation Year must be successfully completed before commencing undergraduate study (NQF Level 6 and above). In compliance with UKBA Tier 4 (General Student) policy, a Confirmation of Acceptance for Study (CAS) will initially be issued for the foundation course.

English Language Requirements

IELTS band : 6 TOEFL paper-based test score : 550

To study at this university, you have to speak English. We advice you to

Requirements

240 points plus GCSE Maths/English at C or above.

International students

Applications are welcomed from students who have been educated outside the UK system, and a number of overseas qualifications are recognised as equivalent to those listed. Applicants should give full details of their qualifications, including subjects, grades, date and the name and address of the school, college, university or awarding authority.

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed threshold attainments for undergraduate courses are:

• GCSE or GCE ‘O’ Level (Grade C);
• IELTS 6.0 or a TOEFL score of 550 or more; or
• City and Guilds ESOL (written assessment) pass in Higher Intermediate examination, plus a comparable pass in City and Guilds SESL (speaking assessment) examination.
• Where students enter direct to a course at the University, in the final year, without any prior experience of the UK Higher Education System will require IELTS 6.5.

Qualifications are checked before enrolment and international students must bring their original certificates when coming to study at the University.

The University also offers an International Foundation Programme for international students who wish to improve their level of English before starting a degree course.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Southampton Solent University.

Funding

To help you cover the cost you can take out a tuiton fee loan to pay your fees, which is paid directly to the University by the Student Loan company. Some students are also eligible for a maintenance loan to help with their living costs.

You only repay both loans when you finish your course and are earning £21,000 or more. If you don't have an income this high you will not have to pay anything until you are earning £21,000 or more.

Our student support and welfare advisers have more information regarding financial help and details can be found on our Funding advice pages.

Marketing with Advertising Management at Southampton Solent University offers students a comprehensive education in the dynamic fields of marketing and advertising. The programme is designed to develop a deep understanding of consumer behaviour, strategic marketing principles, digital marketing techniques, brand management, and advertising strategies. Students will gain practical skills in marketing research, campaign planning, creative development, media planning, and digital marketing analytics. The course aims to prepare graduates for diverse careers within marketing agencies, corporate marketing departments, and media organizations.

Throughout the programme, students are encouraged to engage in real-world projects, internships, and industry placements to enhance their practical experience and professional development. Southampton Solent University emphasizes a blend of theoretical knowledge and practical application, ensuring students are well-equipped to meet the demands of the rapidly evolving marketing landscape. The curriculum covers key topics such as marketing communications, social media marketing, branding, market segmentation, consumer insights, and the ethical considerations in marketing practices.

The teaching team comprises experienced academics and industry professionals who provide guidance, insights, and feedback to support student learning. The programme also fosters creative thinking, strategic planning, and analytical skills, which are essential for success in the advertising and marketing industries. Upon graduation, students will possess the confidence, knowledge, and skills necessary to pursue careers in advertising management, digital marketing, media planning, brand development, and other related fields.

The programme is typically delivered through a combination of lectures, seminars, workshops, and group projects, with opportunities for industry visits and guest lectures from marketing experts. Assessment methods include essays, presentations, case studies, and practical projects, aimed at developing both academic understanding and practical skills. The course also offers opportunities for networking and professional development through university-led events and collaborations with industry partners.

Overall, Southampton Solent University's Marketing with Advertising Management programme provides a solid foundation for those seeking a career in marketing and advertising, emphasizing creativity, strategic thinking, and ethical practice to prepare students for success in a competitive industry.