BSc in Economics and Business Administration—Marketing

The BSc in Economics and Business Administration – Marketing at Aarhus University is a comprehensive undergraduate program designed to equip students with the essential knowledge and skills required to excel in the dynamic field of marketing and business management. This program offers a solid foundation in economic theory, business strategies, consumer behavior, market analysis, and digital marketing techniques, preparing students for diverse careers within the corporate sector, consultancy firms, marketing agencies, and entrepreneurial ventures.

Throughout the three-year curriculum, students engage with core disciplines such as microeconomics, macroeconomics, methods of data analysis, and strategic management, which are all fundamental to understanding how markets operate and how organizations can effectively compete. The program emphasizes practical application of theoretical knowledge through case studies, projects, and internships, fostering a hands-on approach to learning. Students will also explore contemporary marketing topics including brand management, digital marketing, consumer psychology, and market research, ensuring they are adept at navigating current industry trends and technological advancements.

The program encourages international perspectives and cultural awareness, offering opportunities for student exchanges and projects in collaboration with global companies. Aarhus University’s strong academic environment and close links with industry partners provide students with valuable networking opportunities, internships, and real-world project experiences that enhance employability upon graduation. Graduates of this program are well-prepared to pursue roles such as marketing analyst, brand manager, product manager, digital marketing specialist, or to continue their education through master's programs.

In addition to specialized marketing skills, students develop critical thinking, analytical abilities, and strategic decision-making skills, which are highly valued in today’s competitive business landscape. The program’s combination of theoretical knowledge and practical experience aims to foster innovative thinking and adaptive skills necessary for success in various business environments. With a focus on sustainability and ethical business practices, the program also encourages students to consider the social and environmental impacts of marketing strategies, preparing responsible professionals for the future.

Overall, the BSc in Economics and Business Administration – Marketing at Aarhus University offers a stimulating academic environment where students can thrive, gaining the knowledge and skills to become effective marketing professionals and business leaders of tomorrow.

The Bachelor's degree program in Economics and Business Administration with a specialization in Marketing at Aarhus University offers a comprehensive and in-depth education designed to prepare students for dynamic careers in the marketing and business sectors. The program combines theoretical foundations with practical application, ensuring graduates develop a solid understanding of economic principles, marketing strategies, consumer behavior, and digital communication. Throughout the programme, students explore core areas such as market analysis, branding, advertising, sales management, and sustainable business development, fostering the ability to analyze complex market situations and develop innovative marketing solutions. The curriculum emphasizes critical thinking, problem-solving, and effective communication, equipping students with essential skills to excel in multicultural and rapidly changing environments.

In addition, students have the opportunity to engage in project work, internships, and collaborations with industry partners, providing real-world experience and networking opportunities that are highly valued in the job market. The program also encourages international perspectives, with courses often including case studies and examples from global markets. Students learn to utilize modern marketing tools and digital platforms, preparing them for careers in digital marketing, branding, market research, and strategic planning. The program aims to develop not only technical expertise but also ethical awareness and sustainability considerations, reflecting Aarhus University's commitment to responsible business practices.

Graduates of the programme will be well-equipped to pursue careers in a variety of sectors, such as advertising agencies, consultancy firms, multinational corporations, and startups. They will also be prepared for graduate studies or entrepreneurial pursuits. With a combination of advanced academic training and practical skills, the Marketing specialization provides a strong foundation for a successful career in the ever-evolving world of markets and consumer engagement.

Applicants must have completed secondary education equivalent to Danish upper secondary school. Admission requires passing the Danish Mathematics B level or an equivalent math qualification. Prior knowledge of English must include a minimum of 3 years of secondary education taught in English or an IELTS score of at least 6.5 overall, or an TOEFL iBT score of at least 90. Specific competences include a solid foundation in mathematics, particularly algebra, calculus, and statistics, which are essential for understanding economic models and analytical tools used in marketing. Possession of relevant subjects such as economics, business studies, or social sciences during upper secondary education can be advantageous. The program emphasizes analytical skills, critical thinking, and communication abilities, requiring students to demonstrate proficiency in these areas through previous coursework or standardized test scores. Additionally, applicants should provide documentation of their academic transcripts, verified by relevant authorities, along with a motivation letter explaining their interest in marketing and their career aspirations. The admission process may include an interview or assessment to evaluate motivation and suitability for the program. International students must also document their eligibility to study in Denmark and fulfill any visa requirements. The university encourages applicants to submit supplementary materials such as recommendation letters or prior work experience related to business or marketing. In the case of applicants from different educational backgrounds, the university assesses individual qualifications to determine eligibility. Overall, the program aims to select motivated students with strong academic backgrounds and a clear interest in the field of marketing, ensuring they have the necessary foundation to succeed in the rigorous coursework and practical training components of the degree.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Funding for the Bachelor's programme in Economics and Business Administration — Marketing at Aarhus University primarily comprises the standard tuition fee structure applicable to international students, which is determined annually and set by the university. For non-EU/EEA students, tuition fees are applicable and vary depending on the specific programme and academic year, with the latest figures generally ranging between approximately 75,000 to 120,000 DKK per year. EU/EEA students are typically exempt from tuition fees for bachelor's programmes at Danish universities, including Aarhus University, under the free education policy. However, students are responsible for covering additional costs such as living expenses, textbooks, supplies, and other personal costs. These living costs are estimated at around 6,000 to 8,000 DKK per month, which includes accommodation, food, transportation, and leisure activities.

Students seeking financial assistance can explore several avenues. Danish government grants and loans, such as the SU (Statens Uddannelsesstøtte), are generally available only to Danish and certain Nordic students, which means international students may not qualify unless they hold specific residence or citizenship statuses. International students are encouraged to secure external scholarships or sponsorships; Aarhus University offers a limited number of scholarships, particularly for highly qualified non-EU/EEA students, aimed at covering part of the tuition fee or living expenses. These scholarships are highly competitive and awarded based on academic merit and motivation.

In addition to scholarships, students can consider private or external funding sources such as education loans from their home countries or international organizations. Students are also advised to budget carefully and plan their finances ahead of their studies, considering the total cost of participation, including tuition, accommodation, insurance, and personal expenses. Aarhus University provides guidance and advice on financial planning through its student services and international office, assisting students in sourcing appropriate funding options and understanding the financial obligations associated with the programme. Overall, financing studies at Aarhus University involves a combination of tuition fees, personal savings, external scholarships, and possibly student loans, depending on the student's nationality and specific circumstances.

The Bachelor's degree program in Economics and Business Administration with a specialization in Marketing at Aarhus University offers students a comprehensive education in the fundamental principles of economics, business management, and marketing strategies. This program is designed to equip students with the analytical, strategic, and practical skills necessary to succeed in dynamic and competitive business environments. Throughout the course, students explore core topics such as microeconomics, macroeconomics, organizational theory, consumer behavior, marketing communication, digital marketing, and market research. The curriculum combines theoretical knowledge with practical application, often including case studies, project work, and internships that enhance students' understanding of real-world business challenges.

Aarhus University emphasizes an international perspective, encouraging students to develop a global outlook through exchange programs and courses taught in English. The program fosters critical thinking, creativity, and teamwork, preparing graduates for careers in marketing departments, advertising agencies, consultancy services, or entrepreneurial ventures. Students are also introduced to emerging trends in digital marketing, social media, branding, and data analysis, ensuring they remain relevant in a rapidly evolving marketplace.

The program typically spans three years for a full-time undergraduate degree. It includes coursework, seminars, and project work, with opportunities to engage in internships and collaborate with industry partners. Graduates from this program are well-positioned to pursue further studies, such as a Master's degree in Economics, Business Administration, or Marketing, or to directly enter the workforce with a solid foundation in both economic theory and marketing practice. Aarhus University’s strong focus on research-led teaching and its vibrant campus environment provide students with a stimulating academic experience and valuable professional networks.