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This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and its manifold impacts on the mass media industry.
Who can apply?
Students electing to study Public Relations at postgraduate level typically come from a range of academic and professional backgrounds. Some already work in the PR sector or in related fields such as marketing, sales and advertising. Some students have recently completed undergraduate degrees in a wide range of disciplines and are looking to move into the PR or the professional communications sector. Others work or have experience in organisations placing great importance on the need to communicate with their various stakeholders or are looking to enhance career prospects within their current employment by developing real communications expertise. In short, there is no typical student just students who share certain interests and career aspirations.
What is Public Relations?
Public Relations is the management of all relationships and communication within an organisation and between an organisation and its outside audiences. To this end the public relations function pays particular attention to reputation with a view to creating better understanding of the organisation among all stakeholders.
What is New Media?
New Media is a term that describes the emergence of digital, computerised, interactive communication technologies. Interactivity is a key aspect of many new media tools and this course focuses on how organisations are using these interactive media to communicate with stakeholders such as customers through the use of the worldwide web etc. The global reach of new media communications technologies has important implications for the practice of public relations and this course focuses on the changing nature of corporate and professional communications as a result of the rapid advances in digital technologies.
The course aims to provide students with a strategic and systematic understanding of the theory and practice of public relations and offers students the opportunity to develop their professional communication skills within a challenging, supportive and easily accessible framework. This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and its manifold impacts on the mass media industry.
By developing students research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries. Furthermore, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of high-speed and interactive digital communications.
Aims
The course aims to provide students with a strategic and systematic understanding of the theory and practice of public relations. It aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional. The course pays particular attention to the growing importance of digital and interactive media on the practice of public relations and its manifold impacts on the mass media industry. By developing students research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and the capacity for innovation within the dynamic and fast-evolving professional communications industry.
Course Structure Full Time:
No. of semesters: 3
No. of weeks per semester: 13
No. of timetable hours week: Semesters 1 & 2 16 hrs each. 0.5hrs supervision hours in Semester 3.
Which days: Monday to Thursday
Assessment: Continuous assessment and Exams
Timetable Hours: Between 9 - 6
Duration: 1 Year (3 semesters) 90 credits
Award: MA (Level 9) in Public Relations with New Media
Fees, Grants and Scholarships
There are a number of funding schemes for postgraduate students. The majority of these are external schemes and the competition is open to both the Institutes of Technology and the Universities. The following are details on some of the funding opportunities that arise throughout the year. Where possible, links are given for further information on the schemes.
CIT Postgraduate Research Scholarships
The CIT Postgraduate Scholarship scheme is an internal competition concerned with (a) fostering research across all Departments in the College and (b) rewarding academic excellence by allowing high achieving students the opportunity to pursue higher a degree at the Masters and Doctoral levels, at CIT.
Strand I - Department of Education and Science
The Post-Graduate R&D Skills Training Programme is concerned with the provision of research and development training for highly skilled graduates leading to the award of a Masters degree. The provision of high quality R&D training is the primary objective. The scheme covers all disciplines and a member of staff makes the application. Once a project is funded the supervisor must advertise and conduct interviews to fill the position.
Under this scheme fees, materials and travel is covered and the student is paid a monthly stipend for the duration of the project.
O'Reilly Foundation
The O'Reilly Foundation sponsors scholars to undertake post-graduate education in their chosen field and in an institution or university of their choice. O'Reilly Scholars are individuals who have an excellent academic record and have demonstrated leadership qualities, as well as the potential and desire to make a significant contribution to the future of Ireland. For further information please see:
Fulbright Commission Awards
The Irish - US Fulbright Commission's annual Awards Programme enables students and scholars to undertake study, research or lecturing at a college in the United States. Applicants must be in a position to outline a clearly defined course of study or research and must obtain their own placements in the US. All Fulbright awards are for one year. However, students pursuing post-graduate degrees will normally retain their Fulbright visa status in the US for the full duration of their studies. For further information please see:
Embark Scholarships
The Embark Initiative's Postgraduate Research Scholarship Scheme is designed for either Masters or Doctorate level researchers in the sciences, engineering or technology. For further information please see:
Irish Research Council for the Humanities and Social Sciences (IRCHSS)
IRCHSS funds cutting-edge research in the humanities, social sciences, business and law with the objective of creating new knowledge and expertise beneficial to Ireland's economic, social and cultural development. Through its membership of the European Science Foundation, the Research Council is committed to integrating Irish research in European and international networks of expertise. For further information please see:
Irish Research Council for Science, Engineering and Technology (IRCSET)
The Embark Initiative operated by the Irish Research Council for Science, Engineering and Technology. Funded by the State under the National Development Plan, the Embark Initiative is aimed at knowledge creation for the long-term benefit of society and the economy. Embark takes a unique approach to funding people and ideas, providing direct financial support for researchers & research students. Its programmes does not target research projects with an industrial or economic focus but instead aim to support researchers in exploring ideas and bringing vision to reality. The emphasis is on innovative, original and exploratory research, aimed at generating new knowledge and energising Ireland's future growth, development and national competitiveness. For further information please see:
RIAs Mobility Grants Scheme 2012-2013
Applications are now invited under the RIAs Mobility Grants Scheme 2012-2013
In 2013 some 45,000 will be awarded through the Academys postdoctoral Mobility Grants Scheme, which is open to all early career stage researchers in any discipline, who wish to undertake short research trips to anywhere in the world.
The call for applications to the Royal Irish Academy Royal Society International Cost Share Programme for 2013 is also open.
For more information and to apply please click on the links below:
Mobility Grants Scheme: RIA-RS International Cost Share Programme: The closing date for the receipt of applications is Thursday 18th October 2012
For more information and to apply please click on the links below:
* Mobility Grants Scheme: * RIA-RS International Cost Share Programme:
Master of Business by Research
Closing date: Friday, 29th June, 2012
Cork Institute of Technologys research programme includes support for investigative analysis of particular relevance to Irish and European Industry. Applications are invited from suitably qualified candidates to undertake research into the linkages and relationships among firms in a particular industry sector.
Sectors Suitable for Research: Agri-Food / Internationally Traded Services / Renewable Energy / Tourism
Enquiries to Dr John Hobbs
Department of Accounting & Information Systems
T: +353 21 433 5149
E: john.hobbs@cit.ie
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