Advertising and Public Relations

The Bachelor's Degree in Advertising and Public Relations at the National University offers a comprehensive curriculum designed to prepare students for a dynamic and evolving field. This program combines theoretical knowledge with practical skills, enabling graduates to effectively develop and implement communication strategies across various media platforms. Students will explore core disciplines such as media planning, campaign management, brand development, creative writing, and digital communication, equipping them to meet the demands of modern marketing and public relations environments. The program emphasizes the importance of understanding audience behavior, media analytics, and ethical considerations in communication practices. Through a blend of lectures, workshops, and real-world projects, students gain hands-on experience in creating compelling advertising content, managing public relations campaigns, and utilizing digital tools to reach target audiences effectively. The curriculum also fosters critical thinking, teamwork, and creative problem-solving abilities, essential qualities for successful careers in the advertising and public relations industries. Collaboration with industry professionals and internship opportunities provide valuable insights into current trends and best practices. Graduates of this program are prepared for diverse career paths, including advertising agency roles, corporate communication departments, media production, and freelance consultancy. They will possess the ability to craft persuasive messages, manage brand reputation, and adapt to new communication technologies and platforms. The program aims to develop not only technical expertise but also ethical awareness and a strong sense of social responsibility, ensuring graduates contribute positively to society through responsible communication. Upon completing this program, students will be well-equipped to make meaningful contributions to the fields of advertising and public relations, driving innovation and excellence in their professional pursuits.

The Bachelor's degree program in Advertising and Public Relations at the National University is designed to prepare students for successful careers in the dynamic fields of media, communication, and marketing. Throughout the program, students will acquire comprehensive knowledge and practical skills necessary to develop, implement, and evaluate advertising campaigns and public relations strategies across various platforms and industries. The curriculum covers core disciplines such as marketing principles, communication theories, media planning, persuasive writing, and digital marketing, ensuring graduates are well-equipped to adapt to the rapidly evolving digital landscape.

Students will explore the fundamentals of branding, consumer behavior, and market research to understand how to effectively target and engage audiences. Interactive coursework includes the creation of advertising content, media production, and the development of strategic communication plans. The program emphasizes the importance of ethical standards and responsible communication, fostering a professional ethos that adheres to industry best practices.

In addition to theoretical learning, students will participate in hands-on projects, internships, and collaboration with leading media and advertising agencies, gaining real-world experience that enhances their employability. The program also focuses on the development of critical thinking, creativity, and leadership skills, enabling graduates to excel in roles such as advertising managers, public relations specialists, brand strategists, and communication consultants.

Furthermore, students will have access to state-of-the-art facilities, including media labs and digital studios, to support their learning and creative endeavors. The program encourages the use of innovative digital tools and social media platforms, reflecting current trends in the industry. Upon graduation, students will possess a broad understanding of the strategic and operational aspects of advertising and public relations, along with the ability to analyze and respond to complex communication challenges in a globalized environment. The program aims to produce versatile professionals who can contribute effectively to the development and reputation management of organizations in diverse sectors.

Admission to the Bachelor's program in Advertising and Public Relations at the National University requires applicants to have completed secondary education with a successful academic record. Prospective students must submit a completed application form, along with certified copies of their high school diploma or equivalent qualification. The university evaluates applicants based on their academic achievements, personal statement, and motivation for pursuing a career in advertising and public relations. Additionally, applicants may be required to pass an entrance examination or interview, designed to assess their communication skills, creative thinking, and understanding of media and advertising concepts. Fluency in the language of instruction—English—is essential, and proof of language proficiency such as TOEFL or IELTS results may be requested for international students. Prior experience in related fields such as media, communications, or marketing can be beneficial but is not mandatory. The admission process emphasizes the applicant’s interest in media and communication strategies, their ability to analyze and interpret information, and their potential for success in a dynamic, fast-paced industry. Once admitted, students are enrolled in a curriculum that combines theoretical coursework with practical training, including internships, project work, and seminars with industry professionals. The program duration is typically four years, with opportunities for specialization in areas such as digital advertising, public relations management, corporate communication, and media planning. To successfully complete the program, students must fulfill all academic requirements, including passing exams, completing practical projects, and writing a final thesis or capstone project. Graduates of the program are equipped with the essential skills to develop and implement advertising campaigns, manage public relations strategies, and utilize modern communication tools effectively in various professional environments. The university also encourages active participation in student organizations, competitions, and industry conferences to enhance practical exposure and professional networking. Overall, the program aims to prepare students for successful careers in advertising agencies, corporate communication departments, media outlets, and related fields, promoting critical thinking, creativity, and ethical practice in the industry.

Tuition fees for the Advertising and Public Relations program at the National University vary based on the chosen form of study and the student's residency status. For full-time domestic students, the annual tuition fee is approximately 120,000 Russian rubles. International students enrolling in the program face a higher fee, estimated at around 200,000 Russian rubles per year. Part-time or evening study modes generally have reduced rates compared to full-time study. The university offers a range of financial aid options, including scholarships for outstanding students, which can significantly offset the cost of tuition. These scholarships are awarded based on academic achievement, creative portfolio, or social eligibility. Additionally, students can apply for grants aimed at supporting those with financial need. The university collaborates with various organizations to provide paid internships, which offer practical experience along with stipends that help students cover living expenses during their studies. Payment plans are also available, allowing students to spread the tuition fee over several installments throughout the academic year. For prospective students who qualify as low-income or disadvantaged, special subsidized programs or government-funded grants may be accessible, reducing the overall financial burden. The university's commitment to accessible education is reflected in its efforts to maintain competitive tuition rates and to provide resources that make studying affordable. Students are encouraged to explore all financial options early in the application process to ensure they can plan accordingly. Furthermore, many students choose part-time work while studying to finance their education, with the university's location in the city providing ample employment opportunities in nearby advertising agencies, media outlets, and public relations firms. Overall, the financing of the Advertising and Public Relations program at the National University involves a combination of tuition fees, scholarships, grants, paid internships, and part-time employment, making it feasible for capable students to pursue their studies regardless of financial background.

The Bachelor of Arts in Advertising and Public Relations at the National University is a comprehensive program designed to equip students with the essential skills and knowledge required for effective communication in various media and public contexts. This program emphasizes practical experience alongside theoretical understanding, preparing graduates for dynamic careers in advertising agencies, public relations firms, corporate communication departments, media outlets, and digital marketing platforms. The curriculum covers core areas such as advertising strategies, campaign development, media planning, brand management, crisis communication, and digital media. Students gain insights into consumer behavior, market research, and the ethical considerations involved in persuasive communication. The program also focuses on the development of creative skills, including copywriting, visual communication, and multimedia content creation, ensuring graduates can produce compelling advertisements and public relations materials. Practical training is incorporated through internships, workshops, and project-based assignments, enabling students to apply their learning in real-world scenarios. Additionally, the program fosters critical thinking, teamwork, and leadership skills essential for managing communication campaigns and engaging with diverse audiences. Alumni of the program have successfully entered various sectors such as media, corporate communication, marketing agencies, and non-governmental organizations, demonstrating the comprehensive nature of the education they receive. The faculty comprises experienced professionals and scholars dedicated to mentoring students and staying updated with the latest industry trends and technological advancements. Overall, this program aims to prepare well-rounded communication specialists who can adapt to the rapidly evolving media landscape and contribute effectively to their organizations' strategic goals.