Advertising and Public Relations (PR) are thriving and increasingly competitive industries which offer a growing variety of exciting international employment opportunities.
5 facts of the programme
About the Programme
Richmond Universitys MA in Advertising and Public Relations brings together practical skills and academic work. It is taught at our Kensington Campus in central London, the hub of the Advertising and PR industries.
The MA emphasises practical skills in both advertising and PR from the outset, with students developing and presenting their own bodies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project, including live PR work and associated advertising materials and, at its end, a critical reflection which will require students to relate their work to wider thinking about these industries.
At the same time the programme provides an in-depth academic examination of the advertising and PR industries, their histories, how they function in the contemporary world and the role they play in international society and economic life especially in relation to the media, business and the full range of marketing disciplines.
Students examine the issues these industries face and explore different views of both advertising and PR. Students also benefit from a range of optional courses in the second semester of the programme, which enable them to develop knowledge and skills in specific areas of interest.
Industry Networking &Internships
The programme benefits from exceptionally strong links with the advertising and PR industries in London, with teaching by practitioners, a wide range of distinguished guest speakers, and events involving both industries. These links not only ensure that students are aware of the latest developments in Londons advertising and PR industries, but facilitate internships and help students with their career development.
Develop skills to assist in career progression
A broad education of this kind equips graduates for a wide range of careers internationally while enabling them to develop specialist expertise in areas of particular interest. By ensuring that they are critical and reflective practitioners it prepares them for challenging leadership roles in a world of diversity and rapidly changing opportunities, in keeping with the universitys wider mission.
The tentative structure of the programme is organised as follows all three courses in the Fall semester are core, in the Spring semester there is one core course in addition to which students choose one electives. Students who wish to opt out of the internship choose a third elective in the Spring semester. Spring semester electives run depending on demand and faculty availability.
THREE core courses:
- Advertising Practice
- Public Relations Practice
- Advertising and Public Relations in Context
ONE core course:
- Advertising and Public Relations in the Global Marketing Communications Mix
Specific to MA Advertising and Public Relations
- Political Communication
- Advertising and PR for Fashion and Luxury Brands
- Celebrities, Marketing and the Media
From other programmes:
- Leadership and Corporate Strategy
- Entrepreneurship Management
- Organisational Behaviour
- Corporate Governance
- Crisis Management
- International Relations and the Media
- Development Methodologies and Practices
- Gender, Labour and Development
- International Art Market
- Professional Practices in the Visual Arts
Professional Research Project (equivalent to 10,000-12,000 words)
Students who for any reason are unable to undertake the internship will undertake an extended professional research project (12 credits, equivalent to 15,000-20,000 words) which will include additional research on career opportunities.