Advertising

Description

Because the skills emphasized by department faculty, including: writing, speaking, critical thinking and technology, MCOM graduates are well-positioned for a wide variety of careers, ranging from traditional media to business to non-profit organizations. MCOM students may pursue a B.A. or B.S. in Journalism or a B.A. or B.S. in Advertising with the following emphases:

• Broadcast Journalism: Students learn storytelling, video production, and performance skills with a focus on a career in the broadcast news or corporate communication industries.
• Creative Strategy (Advertising): Emphasizes the strategic decision-making process behind advertising messages and advertising placement. Prepares students for a career in an advertising agency, non-profit organization, or corporate setting. For more information, contact Professor Roxanne Lucchesi.
• Interactive Media (Advertising): Emphasizes media analytics and messaging in the online context.

• News Editorial Journalism: Students learn writing, reporting, interviewing, storytelling and photography skills focusing on careers in online and print journalism. Graduates of the program work in the media industry, corporate, and non-profit settings.

• Public Relations (Advertising): Emphasizes the public relations process, research, planning, communication and evaluation and prepares students for a career in public relations.

Detailed Course Facts

Application deadline June for Fall semester; November for Spring semester Tuition fee

• USD 8605 Year (National)
• USD 18044 Year (International)

Start date January,August 2015 Credits 120
Duration full-time 48 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Full-time

Course Content

The department offers minors in journalism or advertising. For a minor in journalism, you must complete MCOM 210: Newswriting and Reporting and any other MCOM credits to total at least 16.
For a minor in advertising, you must complete:

• MCOM 370, Advertising Principles
• MCOM 371/371L, Advertising Copy and Layout
• MCOM 372/372L, Advertising and Media Strategies
• MCOM 476, International and Ethnic Advertising

• Plus, 6 credits from among the following:
• MCOM 243, Public Relations Principles
• MCOM 314, Sales, Promotion and Marketing
• MCOM 442/442L, Integrated Marketing Communication Campaigns
• MCOM 475/575, Public Relations
• MCOM 489, Portfolio Production and Design

English Language Requirements

IELTS band : 5.5 TOEFL paper-based test score : 500 TOEFL iBT® test : 61

To study at this university, you have to speak English. We advice you to

take an IELTS test. More About IELTS

Requirements

Applicants should have an above average academic record at least equivalent to a "B-" average (2.60 out of 4.00), or be in the top 60% of their class with suitable academic preparation for the intended major.

The SAT (Scholastic Aptitude Test), while not required, is encouraged and strongly recommended for freshman applicants. Students who graduated from U.S. high schools must submit an SAT score.

Academic Transcripts need to be originals or official certified true copies. If your transcripts are not in English, certified true translations must be attached. All upper secondary school-level work need to be demonstrated through your transcripts. It is common for applicants to submit transcripts prior to completion of their final year of secondary school. If you must submit transcripts prior to completion, please indicate your expected graduation date.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than South Dakota State University.

Accreditation

South Dakota State University has been granted the full, ten-year reaccreditation by the Higher Learning Commission. An accreditation team of representatives from peer institutions commended SDSU for:

• Dedicated faculty and staff
• Quality new facilities
• Excellent student leadership
• Shared governance
• Partnerships with local community
• Robust and Integrated assessment program
• Successful transition to NCAA Division I Athletics