StudyQA — Bachelor: Advertising — Michigan State University

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The undergraduate advertising program prepares students for careers in advertising, public relations, and a variety of related fields. Graduates find employment in advertising and public relations agencies, media companies, consumer goods companies, businesses involved in electronic commerce, internet communications, sales promotion, event planning, promotional products, direct marketing, and other industries. Businesses, non-profit institutions, and most government offices can use the skills and knowledge instilled in graduates of the program.

Advertising education entails both arts and sciences. Communication, psychology, and marketing are central to the field, and for some students visual design and writing are equally essential. The field and its study reaches, affects, and draws upon every aspect of society. Students receive a broad liberal arts background, as well as in-depth study of advertising, including consumer psychology and behavior, research, strategic analysis, writing, using mass media as communication vehicles, principles of managing advertising campaigns, along with an essential emphasis in social responsibility and the ethical use of these skills.

Internships and other cooperative educational opportunities are encouraged in the program. Students may also choose to pursue the Specialization in Public Relations and the Specialization in Sales Communication which are particularly relevant for advertising majors. Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities upon graduation.

The University requirements for bachelor's degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Advertising.

The University's Tier II writing requirement for the Advertising major is met by completing Advertising 486. That course is referenced in item 3. a. below.
The requirements of the College of Communication Arts and Sciences for the Bachelor of Arts degree.
The following requirements for the major.


a.	All of the following core courses (20 credits):
	ADV	205	Principles of Advertising		3
	ADV	330	Advertising Management		3
	ADV	342	Account Planning and Research		3
	ADV	350	Advertising Media Planning and Strategy		3
	ADV	475	Advertising and Society		3
	ADV	486	Integrated Campaigns		3
	CAS	110	Creative Processes in Media Settings		2
	The completion of Advertising 486 satisfies the capstone/synthesis requirement for the Advertising major.
b.	One of the following concentrations (23 or 24 credits):
	Creative
	1.	All of the following courses (8 credits):
		CAS	111	Creativity and Design, Form, Content and Meaning	2
		CAS	112	Story, Sound and Motion	2
		CAS	203	Design in Media Settings	1
		CAS	204	Web Design in Media Settings	1
		CAS	205	Photography in Media Settings	1
		CAS	206	Graphics and Illustration in Media Settings	1
	2.	All of the following courses (15 credits):
		ADV	324	Introduction to Creative Media	3
		ADV	326	Advanced Creative: Media I	3
		ADV	354	Interactive Advertising Design	3
		ADV	428	Advanced Creative: Media II	3
		ADV	450	Portfolio Preparation	3
	Management and Media
	1.	All of the following courses (9 credits):
		ACC	201	Principles of Financial Accounting	3
			or
		ACC	230	Survey of Accounting Concepts	3
		ADV	375	Consumer Behavior	3
		EC	201	Introduction to Microeconomics	3
			or
		EC	202	Introduction to Macroeconomics	3
	2.	Complete 15 credits from the following:
		ADV	260	Principles of Public Relations	3
		ADV	325	Public Relations Techniques and Ethics	3
		ADV	334	International Advertising	3
		ADV	352	Media Sales	3
		ADV	360	Advanced Sales Communication	3
		ADV	386	Campaign Competition	3
		ADV	413	Issues in Contemporary Advertising	1 to 3
		ADV	420	New Media Driver's License	3
		ADV	425	Public Relations Strategy	3
		ADV	430	Social Marketing: Strategy and Practice	3
		ADV	431	Monitoring and Measuring Social Media of Brands	3
		ADV	432	Digital Media Planning and Buying	3
		ADV	433	Internet Video Promotion Strategy	3
		ADV	436	Promotions and Sponsorships	3
		ADV	456	Interactive Advertising Management	3
		ADV	481	Retail Strategy Analysis	3
		ADV	492	Special Topics in Advertising	3
		ADV	490	Independent Study	1 to 3
			or
		ADV	493	Advertising and Public Relations Internship	1 to 3
			or
		ADV	494	Practicum in Research/Creative Works and Instruction	1 to 3
		MGT	325	Management Skills and Processes	3
		A maximum of 3 credits in ADV 490 or 493 or 494 may be used to fulfill this requirement.
c.	All of the following courses (10 credits):
	ADV	225	Writing for Public Relations		3
		or
	ADV	322	Copywriting and Art Direction		3
	MKT	327	Introduction to Marketing		3
	PSY	101	Introductory Psychology		4

Complete MSU’s application for admission online, including the required personal statement.
Pay the $75 nonrefundable application fee (drawn on U.S. funds) using Visa, MasterCard, Discover, American Express or an electronic check.
Request that all secondary schools, colleges or universities attended and examination boards send original or attested copies of all transcripts, diplomas, mark sheets and certificates directly to Michigan State University in an official, sealed envelope. In addition, where the original documents are not issued in English, an official English translation of each document must be provided.
Have the testing agency (TOEFL, IELTS, SAT, MSUELT or MELAB accepted) provide proof of English proficiency directly to MSU if your first language is not English. MSU's TOEFL code is 1465. International students are encouraged, though not required, to submit SAT or ACT scores. The SAT code is 1465; the ACT code is 2032.
Do not send letters of recommendation, photographs, portfolios or additional personal essays. Doing so will delay processing of your application.
In order to obtain the documents needed to file for a student visa (I-20 or DS-2019), admitted students must show adequate proof of financial support. Upon acceptance, admitted students will be required to upload a signed affidavit of support and bank statement with the name of the account holder in English through your admissions account. Please do not send financial documents in paper form at the time of application.