StudyQA — Bachelor: Advertising — Iowa State University of Science and Technology

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Description Contents Requirements Funding

The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media.

CORE REQUIREMENTS

JL MC 101 Mass Media and Society
JL MC 110 Orientation to Journalism and Communication
JL MC 201 Reporting and Writing for Mass Media (C+ or better)
ADVRT 230 Advertising Principles

MAJOR REQUIREMENTS

ADVRT 301 Strategic Planning for ADVRT and PR
ADVRT 334 OR 336 (C+ or better)
JL MC or ADVRT 300 level from approved list
JL MC or ADVRT 300 level from approved list
ADVRT 434, 435 OR 436
JL MC 400 level from list
JL MC 460 Law of Mass Communication
ADVRT 499 Professional Media Internship

300-Level Courses (total of 6 credits-fill in on front)

ADVRT 334 Advertising Creativity
ADVRT 335 Advertising Media Planning
ADVRT 336 Advertising Account Management
JL MC 306 Electronic Media Production
JL MC 310 Fundamentals of Photojournalism
JL MC 312 Advanced Techniques in Photojournalism
JL MC 315 Multimedia Production
JL MC 316 Introduction to Digital Publishing
JL MC 317 Publishing for Mobile Devices
JL MC 321 Public Relations Writing
JL MC 341 Contemporary Magazine Publishing
JL MC 390 Professional Skills Development

400-Level Courses (total of 3 credits-fill in on front)

JL MC 401 Mass Communication Theory
JL MC 406 Media Management
JL MC 453 Electronic Media Technology and Public Policy
JL MC 454 Critical Analysis and History of the Moving Image
JL MC 461 History of American Journalism
JL MC 462 Media Ethics, Freedom, Responsibility
JL MC 464 Journalism and Literature
JL MC 474 Communication Technology and Social Change
JL MC 476 World Communication Systems
JL MC 477 Ethnicity, Gender, Class and the Media
JL MC/ADVRT 497 Special Topics in Communication

Applicant must have a B- or 3.70 (out of a possible 5.00) cumulative grade point average in academic subjects at secondary level. The following subjects are not included in the CGPA: drawing, military training, music, labor/vocational study, and physical education.
Students who do not meet the CGPA requirement above but who rank in the top half of their high school graduating class will be given consideration upon receipt of their official rank from the school.
TOEFL Internet-Based TOEFL (IBT) score of 71 with a minimum score of 17 in both the Writing and Speaking sections, Paper-Based TOEFL (PBT) score of 530
IELTS Overall band score of 6.0 with no sub score below 5.5