Bachelor of Arts in Advertising

The Bachelor of Arts in Advertising at Kadir Has University is a comprehensive undergraduate program designed to equip students with the knowledge, skills, and creative abilities necessary to excel in the dynamic field of advertising and marketing communication. The program emphasizes both theoretical understanding and practical application, enabling students to develop strategic thinking, innovative content creation, and effective communication skills essential for success in various media outlets and advertising agencies. Throughout the coursework, students explore the history and evolution of advertising, consumer behavior, branding strategies, digital marketing, media planning, and ethical considerations in advertising practices. The curriculum includes a blend of lectures, workshops, and hands-on projects, allowing students to gain real-world experience. Students are encouraged to work on internships and industry collaborations to enhance their professional development and networking opportunities. The program also fosters critical thinking and analytical skills, preparing graduates to analyze market trends and craft compelling advertising messages across multiple platforms, including social media, television, print, and digital channels. Moreover, the program aims to nurture creative talents and strategic planners who can adapt to rapid technological advancements and changing consumer preferences. By the end of the program, students will have built a strong portfolio of advertising campaigns and a solid foundation for pursuing careers in advertising agencies, media companies, marketing departments, and related fields. The Bachelor of Arts in Advertising at Kadir Has University is committed to providing a stimulating learning environment with experienced faculty members, state-of-the-art facilities, and industry partnerships to support students' academic and professional growth in the competitive advertising industry.

The Bachelor's Degree Program in Advertising at Kadir Has University offers students a comprehensive education designed to develop both theoretical knowledge and practical skills essential for success in the dynamic field of advertising and media communication. The program aims to prepare students to become innovative, strategic, and ethically responsible advertising professionals capable of navigating the rapidly evolving digital landscape. Throughout the course of their studies, students will gain a deep understanding of advertising principles, consumer behavior, media planning, brand management, and creative strategies. The curriculum combines core courses in marketing, communication, design, and media production with specialized subjects such as digital advertising, social media marketing, advertising ethics, and campaign management. Students are encouraged to engage in hands-on projects, internships, and collaborations with industry partners to gain real-world experience and build a strong professional portfolio. The program emphasizes both traditional advertising techniques and the latest digital tools and platforms, fostering adaptability and innovation. Faculty members are experienced academics and industry professionals dedicated to mentoring students and guiding their development as effective communicators and strategic thinkers. Upon graduation, students will be equipped to pursue careers in advertising agencies, media companies, digital marketing firms, public relations agencies, and corporate communications departments. They will be prepared to develop compelling advertising campaigns, analyze market trends, and contribute to brand growth and visibility. The program also places a strong focus on ethical practices and social responsibility in advertising, ensuring that graduates not only excel professionally but also uphold the highest standards of integrity and social awareness. By integrating theory with practical application, the Advertising program at Kadir Has University strives to produce graduates who are ready to meet the challenges of a competitive and constantly changing industry and to make meaningful contributions to the world of advertising and beyond.

Program requirements for the Bachelor of Arts in Advertising at Kadir Has University include the successful completion of core courses in marketing, communication theories, visual design, media planning, and digital advertising techniques. Students are required to complete a total of 240 ECTS credits over the course of an undergraduate program, which typically spans four years. Admission criteria necessitate a high school diploma or equivalent, with applicants often required to demonstrate proficiency in English through standardized tests such as TOEFL or IELTS, given the medium of instruction. Prerequisite coursework may include foundational subjects in social sciences, arts, and language proficiency to ensure students possess the necessary analytical and communicative skills. The program emphasizes practical skills development, thus students are expected to participate in internships, workshops, and industry projects outlined in the curriculum, which enhance their real-world insights and professional preparedness. Students must complete a graduation project or thesis in the final year, demonstrating their ability to apply theoretical knowledge to practical advertising challenges. Additionally, participation in seminars, guest lectures from industry professionals, and case study analyses are integral components of the program. Language requirements are aligned with university standards, and students may need to pass an entrance exam if applicable. The curriculum combines theoretical courses with hands-on projects, encouraging creativity, strategic thinking, and ethical considerations in advertising practices. Overall, program completion depends on passing all required courses, fulfilling internship requirements, and successfully defending the final project, ensuring graduates are well-equipped for careers in advertising, media, and communication sectors.

The financing studies of the Advertising undergraduate program at Kadir Has University are designed to facilitate students’ access to quality education through a variety of financial support options. The university offers scholarships based on academic achievement, which can significantly reduce the tuition fee burden for high-achieving students. Additionally, Kadir Has University collaborates with governmental and private financial institutions to provide students with study loan opportunities, enabling them to finance their education with flexible repayment plans. The university also offers early payment discounts and installment plans, making the cost of education more manageable for students from diverse socio-economic backgrounds.

Students are encouraged to explore external scholarship programs, many of which are available through national education funds, NGOs, or corporate sponsorships. The university’s financial aid office provides comprehensive guidance on application procedures for these scholarships and loans. The fee structure for the Advertising program is competitive in comparison to similar programs at other institutions within the region, with clear transparency about tuition costs and additional expenses such as technology fees, textbooks, and other learning materials.

Kadir Has University aims to support students financially throughout their academic journey by offering part-time employment opportunities on campus. These jobs help students gain practical experience while earning income toward their education costs. Furthermore, the university emphasizes the importance of financial literacy and advises students on budgeting and effective management of their finances during their studies.

Overall, the financing options available for the Advertising program at Kadir Has University are designed to ensure that students can access and complete their education without undue financial hardship, thereby promoting equal opportunities for all qualified applicants. The university’s commitment to affordability and financial support reflects its broader mission to foster a diverse and inclusive academic community dedicated to excellence in education and professional development.

The Bachelor’s Degree Program in Advertising at Kadir Has University offers students a comprehensive educational experience designed to prepare them for dynamic careers in the advertising industry. The program emphasizes both theoretical knowledge and practical skills, enabling graduates to develop innovative advertising campaigns, understand target audiences, and utilize modern media platforms effectively. Students are introduced to fundamental concepts such as marketing principles, communication theories, branding strategies, and media planning. The curriculum also covers digital advertising, social media management, content creation, and data analysis, reflecting the evolving landscape of advertising in the digital age.

Throughout the program, students engage in various projects, internships, and collaborations with industry professionals, providing hands-on experience that bridges academic learning with real-world applications. The faculty comprises experts from academia and the advertising sector, ensuring that students receive relevant and up-to-date education. Facilities include modern media labs, design studios, and access to advanced software tools used in advertising production and analysis. The program aims to develop critical thinking, creativity, and strategic planning skills, preparing graduates for roles such as advertising executives, brand managers, media planners, and digital content creators.

Kadir Has University’s location in Istanbul offers strategic access to major advertising agencies, media outlets, and creative industries, providing ample opportunities for networking and employment after graduation. The program is designed to meet the needs of a highly competitive and rapidly changing industry, equipping students with the ability to adapt to new technologies and trends. Additionally, various seminars, workshops, and guest lectures enhance the educational experience by exposing students to current issues and innovative practices in advertising. Collaboration with local and international companies fostered through the university’s partnerships further enriches the student learning environment. Upon graduation, students will be equipped with the skills and knowledge necessary to succeed in diverse advertising and communication roles both within Turkey and globally.