Advertising

The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media.

CORE REQUIREMENTS

• JL MC 101 Mass Media and Society
• JL MC 110 Orientation to Journalism and Communication
• JL MC 201 Reporting and Writing for Mass Media (C+ or better)
• ADVRT 230 Advertising Principles

MAJOR REQUIREMENTS

• ADVRT 301 Strategic Planning for ADVRT and PR
• ADVRT 334 OR 336 (C+ or better)
• JL MC or ADVRT 300 level from approved list 
• JL MC or ADVRT 300 level from approved list 
• ADVRT 434, 435 OR 436 
• JL MC 400 level from list 
• JL MC 460 Law of Mass Communication
• ADVRT 499 Professional Media Internship

300-Level Courses (total of 6 credits-fill in on front) 

• ADVRT 334 Advertising Creativity
• ADVRT 335 Advertising Media Planning
• ADVRT 336 Advertising Account Management
• JL MC 306 Electronic Media Production
• JL MC 310 Fundamentals of Photojournalism
• JL MC 312 Advanced Techniques in Photojournalism
• JL MC 315 Multimedia Production
• JL MC 316 Introduction to Digital Publishing
• JL MC 317 Publishing for Mobile Devices
• JL MC 321 Public Relations Writing
• JL MC 341 Contemporary Magazine Publishing
• JL MC 390 Professional Skills Development

400-Level Courses (total of 3 credits-fill in on front) 

• JL MC 401 Mass Communication Theory
• JL MC 406 Media Management
• JL MC 453 Electronic Media Technology and Public Policy
• JL MC 454 Critical Analysis and History of the Moving Image
• JL MC 461 History of American Journalism
• JL MC 462 Media Ethics, Freedom, Responsibility
• JL MC 464 Journalism and Literature
• JL MC 474 Communication Technology and Social Change
• JL MC 476 World Communication Systems
• JL MC 477 Ethnicity, Gender, Class and the Media
• JL MC/ADVRT 497 Special Topics in Communication

• Applicant must have a B- or 3.70 (out of a possible 5.00) cumulative grade point average in academic subjects at secondary level. The following subjects are not included in the CGPA: drawing, military training, music, labor/vocational study, and physical education. ƒ
• Students who do not meet the CGPA requirement above but who rank in the top half of their high school graduating class will be given consideration upon receipt of their official rank from the school. 
• TOEFL Internet-Based TOEFL (IBT) score of 71 with a minimum score of 17 in both the Writing and Speaking sections, Paper-Based TOEFL (PBT) score of 530
• IELTS Overall band score of 6.0 with no sub score below 5.5

Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.

• Flexible study schedule
• Experienced teachers
• Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Scholarships

• International Merit Scholarships
• Anne Doyle International Student Award