Business Administration Concentration Marketing

The Bachelor of Business Administration with a Concentration in Marketing at the University of Bridgeport is a comprehensive program designed to prepare students for successful careers in the dynamic field of marketing and business management. This undergraduate degree provides a solid foundation in core business principles, including finance, management, economics, and organizational behavior, while specializing in marketing strategies, consumer behavior, digital marketing, advertising, and market research. Students will develop critical thinking, analytical, and communication skills essential for crafting effective marketing campaigns and understanding consumer needs in diverse markets. The curriculum combines theoretical knowledge with practical application, offering opportunities for internships, projects, and real-world case studies that enhance learning and provide industry exposure. Faculty members bring extensive professional experience and academic expertise, guiding students through the complexities of modern marketing environments, including the impact of technological advances and globalization. The program emphasizes ethical business practices and sustainable marketing solutions, preparing graduates to excel in roles such as marketing managers, brand strategists, digital marketing specialists, and sales directors. State-of-the-art facilities, modern classrooms, and access to industry tools support a rich educational experience. Graduates of the program are equipped with the skills to analyze market data, develop innovative marketing strategies, and adapt quickly to changing industry trends. The Bachelor of Business Administration with a Marketing Concentration at the University of Bridgeport aims to foster entrepreneurial spirit, leadership qualities, and a global perspective, ensuring students are well-prepared to meet the demands of today's competitive business landscape.

Example of Schedule with 3 Courses in Each Semester

First Semester

• ACCT 600 Financial Accounting
• ECON 600 Economics
• STAT 600 Statistics and Quantitative Analysis

Second Semester

• FIN 600 Financial Management
• BLAW 600 Legal Environment of Business and Ethics
• MKTG 610 Business Research

Third Semester

• MKT 600 Marketing
• ITKM 600 Information Systems and Technology
• MGMT 600 Leadership and Management

Fourth Semester:

• Major Requirement
• Major Requirement or Elective

Fifth Semester:

• Major Requirement or
• Elective Major Requirement or
• Elective Major Elective

Sixth Semester

• BUCP 797 Integration and Application – Strategy
• BUCP 781 Integration and Application – Business Simulation and Planning

And

• BUCP 798 Integration and Application – Thesis (3-credits)

or

• BUCP 799 Integration and Application – Internship (3-credits)

Flexibility.

Schedules are flexible and depend on the number of courses taken in a semester. A student can take as many as five courses in a semester and as few as one course. The M.B.A. program must be completed within five years of initial enrollment.

Sequencing of Courses.

Generally, core courses are taken before the major courses. Major courses are taken with the final core courses or after the core courses are completed and usually before the capstone courses. Capstone courses are usually completed at the end of the program.

Learning Objectives

MBA in Marketing

Students are prepared for marketing careers and specifically learn the knowledge and skills that are required to create, promote, distribute, price and manage products,
services and ideas to customers in a satisfying exchange relationship. Students develop an understanding of human behavior related to marketing activity.

We offer several ways that you can reduce the cost of your graduate education.

• scholarships based on multiple criteria including undergraduate GPA,
• tuition discounts for high graduate grades,
• and graduate assistantships.

The Business Administration program with a Concentration in Marketing at the University of Bridgeport is designed to equip students with a comprehensive understanding of key marketing principles and practices within the context of modern business environments. The curriculum emphasizes the development of strategic thinking, critical analysis, and practical skills necessary for success in various marketing roles. Students gain knowledge in areas such as market research, consumer behavior, advertising, sales management, digital marketing, and branding. The program also explores the integration of marketing strategies with overall business operations, preparing graduates to contribute effectively to organizational growth and competitive positioning. Through a combination of coursework, case studies, internships, and real-world projects, students learn to analyze market trends, develop marketing plans, and utilize current technologies and platforms that influence consumer engagement today. The program's faculty bring extensive industry experience, offering mentorship and insights into current marketing challenges and opportunities. Career paths for graduates include roles such as marketing coordinator, brand manager, digital marketing specialist, sales manager, and market analyst. The University of Bridgeport emphasizes a practical, hands-on approach, ensuring students are well-prepared to navigate the evolving landscape of marketing within various industries. The program also provides opportunities for networking, professional development, and engaging with industry professionals through events and partnerships. Overall, this concentration aims to produce well-rounded marketing professionals capable of contributing innovative solutions to the dynamic global marketplace.