Business and Communication

This dual level increases livelihood options across business and communication areas. The company component gives students a powerful theoretical and practical underpinning from the key areas, functions, principles and methods of industry over domestic and international business environments with thickness and specialisation in a couple of business areas. The communication component enables students for professional roles in the rapidly evolving communication industries. Students gain exposure to a broad array of communication literacies and also local and international communication platforms through on-campus learning, international study experiences and participation with world-leading research. Students will understand the significance of cultural diversity, for example Aboriginal and Torres Strait Islander viewpoints, in domestic and globalised communications environments. The curriculum is responsive to industry requirements and students have the chance to create expert expertise by applying their knowledge and skills in authentic industry settings.

Subject to choice of Business Units and Major: CPA Australia; Chartered Accountants Australia and New Zealand and Institute of Public Accountants. Account Planning Group Australia, the Australasian Writers and Art Directors Association, the Australian Direct Marketing Association, the Communications Council, Youngbloods and nGen. Economics Society of Australia. Financial Services Institute of Australasia. Australian Human Resources Institute, Society of Human Resource Management (USA), Australian Institute of Management and the Australian Institute of Training and Development. Australian Institute of Export, the Logistics Association of Australia and the Chartered Institute of Procurement and Supply. Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Advertising Association, Chartered Institute of Marketing and the Australian Institute of Export. Public Relations Institute of Australia. Financial Planning Association.

• Year 1 2
• Assumed knowledge: English, or Literature, or English and Literature, or English as Another Language (Units 3 & 4, C) and to Get Accountancy, Economics, Finance, Financial planing and Advertising majors, General Mathematics, or Mathematical Procedures, or Specialist Mathematics (Units 3 & 4, C).