Business Economics with Marketing and Politics

The Business Economics with Marketing and Politics programme at the University of Dundee offers students a comprehensive understanding of the dynamic world of business, economics, marketing, and political processes. This interdisciplinary course is designed to equip students with the essential analytical, strategic, and practical skills needed to succeed in a variety of professional environments. Throughout the programme, students will explore core concepts in microeconomics and macroeconomics, gaining insights into how markets operate, how firms make decisions, and how government policies impact economic activity. The course also emphasizes the importance of marketing strategies in competitive business environments, providing students with knowledge about consumer behavior, digital marketing, branding, and market research.

In addition to the business and marketing elements, the programme incorporates a significant focus on politics, enabling students to understand the political factors that influence economic policies and business practices locally, nationally, and internationally. Through modules in political science, students examine government structures, political ideologies, and policy-making processes, fostering a well-rounded perspective on the interconnectedness between politics and economics. The curriculum combines theoretical learning with practical applications, including case studies, group projects, and internships, to prepare students effectively for future careers.

Graduates of this programme develop critical thinking, problem-solving, and communication skills, making them prepared for roles in consultancy, marketing management, policy analysis, and other areas where business and political understanding are essential. The programme is delivered through a blend of lectures, seminars, workshops, and independent study, supported by dedicated academic staff with expertise in their respective fields. Students also benefit from access to modern facilities, resources, and opportunities for international exchanges and work placements, enhancing their academic experience and employability.

Overall, the Business Economics with Marketing and Politics programme at Dundee aims to produce versatile graduates who are capable of analyzing complex issues, influencing strategic decision-making, and contributing effectively to commercial and public sector organizations. It is ideal for individuals who are passionate about understanding how business operates within political contexts and who wish to develop a broad skill set applicable in a globalized economy. Upon completion, students will be well-positioned to pursue postgraduate study or enter the workforce with confidence, ready to address contemporary challenges in business and society.

The Business Economics with Marketing and Politics program at the University of Dundee offers a comprehensive curriculum designed to equip students with a broad understanding of economic principles, marketing strategies, and political contexts that influence global business practices. Throughout this program, students will explore core topics such as microeconomics, macroeconomics, and the economic environment, gaining insights into how economic theories are applied to real-world situations. The marketing component focuses on consumer behavior, digital marketing, branding, and market research, preparing students to develop effective marketing strategies tailored to diverse markets. The politics module provides an understanding of political systems, policy-making processes, and international relations, emphasizing their impact on business operations and economic stability.

Students will have the opportunity to participate in practical projects, case studies, and internships, allowing them to apply theoretical concepts in real-world scenarios. The program encourages critical thinking, analytical skills, and strategic decision-making, which are essential for careers in consulting, marketing management, policy analysis, and economic development. Additionally, students will develop strong communication and teamwork skills through collaborative assignments and presentations. The program's interdisciplinary approach reflects the interconnectedness of economics, marketing, and politics in shaping contemporary business environments.

Academic modules are designed to provide a balance between theoretical foundations and practical application, with assessments including essays, reports, presentations, and examinations. The program also emphasizes global awareness, cultural understanding, and ethical considerations in business practices. Graduates of this program will be well-prepared to pursue careers in corporate sectors, government agencies, NGOs, or to undertake further postgraduate studies. With dedicated faculty, extensive resources, and industry links, the University of Dundee ensures that students gain the knowledge, skills, and experience needed to succeed in dynamic and competitive markets worldwide.

Programme requirements for the BSc Business Economics with Marketing and Politics at the University of Dundee typically include a combination of academic qualifications, language proficiency, and possibly relevant experience. Applicants are generally expected to have completed secondary education equivalent to UK A-levels or Scottish Highers, with strong grades in relevant subjects such as Economics, Business Studies, Mathematics, and Social Sciences. The minimum entry requirements often specify a certain number of highers or advanced level qualifications, often appealing for grades ABB or higher. For international students, proof of English language proficiency is usually required, with accepted tests including IELTS with a minimum overall band score typically around 6.0 to 6.5, with no component below 5.5. Additionally, the university may consider a personal statement explaining the applicant's interest in the programme and their motivation for studying Business Economics with Marketing and Politics, along with references from teachers or other relevant referees. While prior work experience is not a strict requirement, demonstrating interest or background in business, economics, marketing, or politics can be advantageous. The programme is designed to attract students with analytical skills, critical thinking abilities, and a keen interest in understanding economic systems, marketing strategies, and political processes. Applicants should also meet any specific course prerequisites as outlined by the university for entry into the first year of the programme. Furthermore, some applicants may be invited for an interview or to submit additional documentation to support their application. The university emphasizes equal opportunities and encourages applications from a diverse range of candidates. Overall, prospective students are expected to demonstrate both academic capability and enthusiasm for studying the interdisciplinary field that combines economics, marketing, and politics, aligning with the programme's goals of developing versatile graduates prepared for careers in business, government, or further academic research.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The financing of the Business Economics with Marketing and Politics program at the University of Dundee is typically structured around a combination of tuition fees, possible scholarships and bursaries, and the availability of student loans or financial aid options. Domestic students generally pay an annual tuition fee set by the university, which can vary depending on the year of study and whether the student is considered a UK or international student. International students usually pay a higher fee reflective of the cost of delivering the program overseas.

The university offers a range of scholarships and bursaries aimed at supporting students financially. These are often merit-based or need-based and can cover a portion of tuition fees or provide additional allowances toward living expenses. Prospective students are encouraged to explore the university’s dedicated scholarship portal to identify eligible awards and application procedures.

In addition to scholarships, students may access government-funded student loans. For UK residents, this typically involves applying through Student Finance Scotland or the Student Loans Company, which provide loans to cover tuition fees and maintenance costs. International students may need to secure alternative funding sources, such as private loans, sponsorships, or family support.

The university also provides guidance on budgeting and managing living expenses during the course, including accommodation costs, books, and daily living costs. Many students combine part-time work with their studies; Dundee’s local economy offers opportunities in retail, hospitality, and campus roles, which can help offset costs.

International students should also consider exchange programs or internships that might include stipends or funding opportunities, aiding in financial planning. Financial planning and advice are available through the university’s student support services, which assist students in understanding their funding options and managing their accounts throughout their studies.

Overall, financing the Business Economics with Marketing and Politics program involves a mix of tuition fees, scholarships, loans, and personal funding. The university’s comprehensive support system ensures students can access the necessary financial resources to complete their degree successfully while managing their expenses responsibly.

The Business Economics with Marketing and Politics programme at the University of Dundee offers students a comprehensive education that combines core principles of economics, marketing strategies, and political analysis. This interdisciplinary course is designed to equip students with a thorough understanding of how economic policies, market dynamics, and political frameworks influence business operations and decision-making processes. The curriculum emphasizes the development of analytical and critical thinking skills, enabling students to evaluate economic data, craft effective marketing campaigns, and comprehend the political environment impacting global and local economies. Throughout their studies, students engage with a variety of modules that cover microeconomics, macroeconomics, consumer behaviour, marketing management, political economy, and public policy. The programme aims to prepare graduates for careers in various sectors, including corporate marketing departments, economic consultancy, public relations, governmental agencies, and non-governmental organisations. Students will also have opportunities to undertake practical projects, internships, and research work, which cultivate real-world skills and enhance employability. The university offers state-of-the-art facilities, including dedicated business and politics research centres, to support student learning. Emphasis is placed on developing effective communication and teamwork abilities, as these are essential in business and political contexts. The programme also explores contemporary issues such as globalization, digital marketing, economic development, and political stability, giving students a global perspective on markets and governance. Graduates of this programme will be well-equipped to analyse complex economic and political issues, formulate strategic solutions, and contribute meaningfully to their chosen professions. Overall, the Business Economics with Marketing and Politics degree provides a balanced, in-depth education that prepares students for diverse roles within the interconnected worlds of business, government, and society.